Have you seen the Post COVID-19 Action Plan for hospitality properties? If not, you need to check it out. You can do that by visiting KeystoneHPD.com/PostCovid19ActionPlan What is branding? Brands are a distinctive symbol that identifies your independent hotel, resort, inn or bed and breakfast and is used in business, marketing, and advertising. Successful branding is the key to outdoing the competition and creating guest loyalty and is not something that should be taken lightly. It requires careful consideration of your mission, creative thinking and would compel someone to want to speak with you and to do business with you. It is more than the look and feel of your sign or website, it's a statement of who you are and how you can add value to your guests. Branding is about getting your potential customers to see you as the only one that provides a solution to their problem.
Continue reading and I'll share the objectives of a good brand... | 
