Have you seen the Post COVID-19 Action Plan for hospitality properties? If not, you need to check it out. You can do that by visiting https://KeystoneHPD.com/PostCovid19ActionPlan You need to think about what you are promoting, and then you need to figure out your call to action or the end action that you want your readers to take. Do you want them to book or fill out a form? Once you know, then you can start the process of creating your emails. Before we talk about the email itself, I want you to get to understand that your emails need to connect to each other. They need to contain a way that Email 1 can connect to Email 2, and Email 2 connects to Email 3. This is not about just writing a bunch of emails and putting them in order, you have to find a way to basically connect them. You want to make sure that at the end of Email 1 there is a reminder that Email 2 is coming. And Email 2, needs to remind readers that Email 3 is coming and when it will be coming. If you tell people in advance when it will be coming, then they will expect your email and when they expect your email, your conversions actually are higher.
Continue reading to see what the email itself needs to contain... | 
