A marketing strategy gives your employees something to be united behind.
Companies sometimes underestimate the impact a "marketing strategy" has on their own people. In the past, I encouraged you to make your employees part of the team, feel like owners, so this being the case, you want them to engage and be excited about your marketing strategy.
Employees don't have to understand the financial projections but can get excited about a well-written and well-thought-out marketing strategy.
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