Have you seen the Post COVID-19 Action Plan for hospitality properties? If not, you need to check it out. You can do that by visiting KeystoneHPD.com/PostCovid19ActionPlan In the past, I have stressed the importance of owners spending time with their guests. If you're locked up in your office, it's difficult to understand your ideal guest so, you have to be out and about getting their feedback. You don't have to have them fill out a survey, although they can prove useful, instead just have a chat, strategically asking the right questions. The reason for these questions is to get an idea of the graphics, colours, images, fonts, and designs your target guests find appealing. You could work these questions in general conversation and then record the answers, but if you do find guests you would like to find out more about, you could ask them to fill out your marketing survey in return for a couple of free drinks at the bar or a discount on their room. Continue reading and I'll share the type of question you could ask to help you get to know and understand your competition... | 
