Have you downloaded your free “How to Improve Your Hospitality Properties-Success” ebook? This ebook is designed for hospitality property owners & managers who do not have the benefit of a ready-made organizational structure, branding and marketing that chain properties provide. Get your copy instantly here! Now that you know who your ideal guest is, do a little research on their behaviour and then you can adapt your blog accordingly. Places where you can find this type of research include: • Q & A forums ie. & Quora • Social media ie. Groups of social media sites • Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com • Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs? Continue reading and I'll tell you... | 
