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Include preheader text that reinforces your subject line.
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Teach people how to master a new skill, program, or tool.
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Inform your subscriber or customer about your topic, product, or resource here and give them some details on what to expect from this email or email series. What will they be learning, and more importantly, why is it vital that they take on this educational experience? Is it an update to the company, details about what’s to come, a webinar, or ebook?
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Tell them why they need what you’re offering here and drive home the point about your knowledge or experience being vital to what they do.
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If you are offering a trial, further information, or a download, you could include a link to it here.
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A good way to let your subscriber know about your offer
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is to educate them on what it delivers, and a few points of emphasis can help deliver that message of value
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Click here to
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Let them know the next step to learning more or taking part your new offer and give them a call-to-action (CTA) in the next line, for example “Download now” or “Read more”.
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Offer help, if they need it.
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Let them know how they can reach you in case of questions or if they need help.
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