Everyone wants clients who love you and will never leave for any reason. Happy clients are loyal clients.

Why is customer loyalty important?

Because loyal clients who reach that ultimate level of success that you offer will become your loudest cheerleaders and affiliates.

This does not happen overnight though. It is a fluid process that you build over time and with their success.

They need to ‘know-like-trust’ you before they buy into your programs and products. You need to work on building that relationship, so they continue to trust you. You should know how to create customer loyalty and retention.

Below are 4 tips to make your clients feel valued:

1. You can craft the ideas any way you want to fit in your own client base. Implement the tips to not just win them over the ‘know-like-trust’ hurdle but make them fall in love with you. This is where the benefits of relationship marketing come in.

Building relationships and using relationship marketing comes down to how you treat your social media followers or winning over new clients. When you do get a new client, the relationship building continues.

2. Relationships take time, with give and take on both sides. You are helping your clients grow by offering them advice and giving them exercises and homework to complete.

In return, your clients are paying you for your expertise and in that process, helping you grow your business.

The primary objective of relationship marketing is to build a loyal client or customer base. Giving your all to your clients helps to grow that loyalty while building trust. Loyal clients will remain with you as long as possible, which cuts down on the number of clients you need to attract.

Regards,
Mrs B & The Positively Practical Team


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