Your social media marketing success depends on how effectively you reach more audience. By reaching more people and creating the content that appeals them, you can grow your sales.Social Media Examiner has published a new video ‘How to Create Facebook Custom Audiences That Convert’ to help you create Facebook custom audiences.The SME... [Read more]

The concept of ‘evergreen content’ refers to the content that is always popular among your readers and the one that does not get out of date. This kind of content can help you to continue getting search engine traffic to your website.Search Engine Journal‘s Julia McCoy has shared three useful strategies to create evergreen content.McCoy... [Read more]

Blogging is one of the most popular techniques to get online audience and enhance your reach. It also allows you to establish your authenticity which in turn helps your company in getting stronger.Exposure Ninja is hosting a webinar ‘How These ‘Boring’ Businesses Turned Their Blogs Into Their Most Profitable Traffic Asset… And... [Read more]

The COVID-19 pandemic has created unprecedented challenges for people and businesses around. You need to think newer ways to survive during this toughest time.Microsoft Advertisig‘s Kalees Meckling has shared four ways you can use search advertising to deal with this situation and save your business.Meckling says, “COVID-19 has upended... [Read more]

Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘Paid Advertising Beyond the Conversion’ featuring Susan Wenograd.Listen to this podcast to explore how you can grow your business with paid advertising. Wenograd shares some useful ways to grow your online sales.Csutoras says, “For episode 197 of The... [Read more]

Link profile analysis helps you to evaluate and find about the keyword terms you’re using, and how much brand exposure you’re getting in that anchor text. Link analyses is useful to maintain the quality of your overall link profile.Search Engine Journal contributor Brian Harnish has shared an article covering the basics of link profile... [Read more]

The COVID-19 pandemic is testing the ability of every business around the world in terms of survival and growth. To help your business thrive with an effective marketing strategy, eMarketer has published a new video featuring Penry Price.Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business... [Read more]

Inc. contributor Bill Murphy Jr. has published an article sharing Steve Jobs’ nine word marketing secret.Murphy says, “Steve Jobs had only recently returned to Apple, and had been interim CEO for only a few weeks, when he stood in a small auditorium to reveal a groundbreaking marketing campaign.Looking back at the video now from... [Read more]

Effective keyword research helps you to discover words and phrases that people use in search engines. By identifying these words and phrases you can optimize your content for search engine result pages.Vertical Leap‘s Michelle Hill is hosting a webinar ‘How to do keyword research using free tools’ featuring Marie Turner on Wednesday, June... [Read more]

Marketing personalization helps you to move closer to your audience and influence them. With personalized marketing campaigns, you can achieve desired goals.Content Marketing Institute is hosting a webinar ‘The Power of Personalization’ featuring Jason Smith, Deputy Lead Data Exchange, Experian and Nick Mason, CEO and Founder, Turtl on Wednesday,... [Read more]

The best way to grow your business is to reach more people. By growing your business following, you can improve the chances of making more sales.Entrepreneur Magazine contributor Oliver Isaacs has shared eight strategies to help you grow your online audience.Isaacs says, “With the right strategy, mindset and consistent work ethic, a million... [Read more]

The COVID-19 pandemic has created a fear among all. You might have had a setback due to this epidemic. But to come back on the track, you need to get in touch with your customers and win them again.Entrepreneur Magazine is hosting a webinar ‘Simple Marketing Techniques to Re-Engage With Customers and Make Them Feel Safe’ on Tuesday, June 9, 2020.The... [Read more]

Buyer behavior changes according to the prevailing situations. And the COVID-19 pandemic is a crisis that is influencing most of our decisions.VWO is hosting a webinar ‘Copywriting: An Underestimated Conversion Influencer’ featuring Rishi Rawat Founder, Frictionless Commerce, on Wednesday, June 10, 2020 at 10.00 am EST.VWO team says, “There... [Read more]

By understanding how Google analyzes you content, you can improve your search engine marketing. Keyword stemming is the process that enables you to learn about Google’s ability to understand different word forms of a specific search query.Yoast has published an article to help you understand keyword stemming.The Yoast team says, “When people... [Read more]

To achieve best content marketing results, you need to publish it at the right place, at the right time and in the format that your audience prefers.Bruce Clay has published an article to help you find out how you can publish your content for the best results.Clay says, “Before we dive into whether to publish on your site or another site for... [Read more]

A clear view of the sales figures can help you to visualize your company’s performance. By analyzing the impact of different marketing activities on the sales figures, you can continue to adapt required changes.HubSpot contributor Jay Fuchs has shared an article highlighting 14 magic inside sales metrics for 2020.Fuchs says, “Marketing... [Read more]

Email marketing continues to be one of the most preferred ways to promote your products and services. With innovative campaign designs, you can create a distinct identity online.HubSpot contributor Jayson DeMers has shared a list of 13 best email template builders to design your email marketing campaigns.DeMers says, “An email template builder... [Read more]

Integration of different content formats can help you to reach your audience via different channels and persuade them to take an action. Audio in the form of podcasts can be a powerful tool to share knowledge and information with your target audience.Martech Today is hosting a webinar ‘Sonic Branding: Leverage the power of audio in your marketing... [Read more]

Digital transformation helps the companies to connect systems and people to adapt to changes in product demand and supply chain delivery methods. It also allows them to grow during the crisis.Digital Marketing Depot is hosting a webinar ‘How Digital Transformation Empowers Brands To Deliver To Consumers With Urgency’ on Thursday, June 11, 2020... [Read more]