To continuously improve your marketing performance you need to stay creative and make your team members curious. By making your team members do marketing activities with a creative and critical mindset you can energize them and improve marketing performance. State of Digital contributor Morgen Henderson has shared 11 ways to help you keep your... [Read more]

Business 2 Community contributor Brett House has published an article ‘Intent Marketing, Then and Now’ highlighting how Internet marketing has changed over time. Brett says, “Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which... [Read more]

Engagio’s Jon Miller defines Account-based marketing (ABM) as “a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts”. You can employ different tools to improve your ABM performance. Podcasting is one such way to do it. Business 2 Community team... [Read more]

Some new marketers may not be aware of the power of Google AdWords, Google’s pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads. Depending on a number of factors, these AdWords ads can be an effective source... [Read more]

In the process of repurposing a piece of content, you change the format of the content, and change the target audience for the content. It allows you to use the same content for two different purposes. Search Engine Journal team is hosting a webinar on ‘How to Repurpose Your Content & Maximize Demand Gen Results’... [Read more]

According to a report from Cision, global content marketing revenue will reach $300 billion by the end of 2019. You can be a part of this huge segment by employing right skills to improve your performance. State of Digital contributor Helen Brooks has shared seven skills that can help you to improve your content marketing results. Brooks says,... [Read more]

Effective keyword research helps you to achieve desired SEO performance and increase your website traffic. Neil Patel has published a new video ‘How to Find Hundreds of Thousands of SEO Keywords For Free’ to help you do effective keyword research to achieve your SEO goals. Patel says, “A few years ago, you would need a handful... [Read more]

New software, called 'Speaq Video Software', was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It's available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license so you can sell videos you create to clients. In fact, you can let clients build their own videos. Either way, you can charge a fee to your clients... [Read more]

You can use Google Optimize testing tool to offer a great website experience to your visitors. Merkle’s Nazifa Begum has published a step-by-step guide on correctly implementing Google Optimize for your website. Nazifa says, “There are a couple of ways to implement Optimize. It can either be implemented via GTM, or it can be hardcoded... [Read more]

Social media marketing can help you to reach more people online and convert them into customers. Pinterest is one such network used by brands and marketers to reach their target audience. SEMrush team is hosting a webinar on ‘Traffic, Leads, and Sales: Everything You Need to Know About Pinterest SEO’ on Tuesday, November 5, 2019. Webinar... [Read more]

Social media platforms have become an integral part of today’s marketing activities. To continue improving your social media marketing performance you need to know how people are responding to it. Neil Patel has published a new video ‘This Social Network’s Organic Reach Will Drop Dramatically in 2020 – Here’s Why’ sharing... [Read more]

Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service 3. Deliver the product or service. That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer that knows online is the future and has a new website... [Read more]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance... [Read more]

SEO is an extremely important element to grow your business today. It helps you to put your products and services in front of the right audience via search engines. Blogging Wizard contributor Adam Connell has shared seven ways to improve your search engine rankings. Connell says, “Want to drive more traffic to your website? I’m... [Read more]

MarketingExperiments contributor Linda Johnson has published a new video called ‘Reprioritize Your Marketing Spend and Transform Your Results’ featuring Flint McGlaughlin. Watch this video to to learn a new technique for improving your marketing performance with less investment. Johnson says, “Whether you’re a small entrepreneur... [Read more]

With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to remove that green backdrop and replace it with any scene you have a picture of. In the final video after the software processes it, you could be sitting at a TV news desk, standing in an office, or in a scenic outdoor location. If you have the right software and the scene you would like to use, the rest is simple... [Read more]

To continue growing your business it is very important to get new customers and make more sales. For this purpose you cannot confine to a single tactic but need to utilize all possible tools and tactics to sell more products. MarketingProfs contributor Vahe Habeshian has shared an infographic highlighting some useful tips to use online listings... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast episode ‘Storytelling, Digital Transformation, Customer Experience… and You’. Listen to this episode and learn how you can improve your marketing revenue with the strategies such as Storytelling, Digital Transformation, Customer Experience. Gorgone... [Read more]

Blogging is a way to get more people explore your content and influence them for creating more sales. But to reach out the right people you should blog about the topic your target audience is interested int. Impact contributor Kevin Phillips has shared five ways to help you find out the blog topics that will help you to increase web traffic in 2020. Phillips... [Read more]

New software, entitled Boostrr has just been released by Shane Nathan and James Renouf. This process is new, it works, and the creators say it is even fun. And, it only takes a few minutes to set up; in fact, they say it only takes a couple of clicks to get going... [Read more]

Bounce rate indicates the percentage of visitors that leave your website in a specific time period. They view a few pages and leave your website. If you are experiencing high bounce rate on your website, Search Engine Journal contributor Amelia Wilson has shared some useful tips to reduce it. Wilson says, “There are a number of reasons... [Read more]

Fresh and quality content plays an important role in getting people visit your sites. Your popular posts can be utilized for a long term for continuously getting visitors to your website or blog. Search Engine Journal contributor Kristi Kellogg has shared five ways to help you get more visitors by promoting your old content. Kellogg says, “Here,... [Read more]

MarketingExperiments contributor Linda Johnson has published a new video ‘Pricing Strategy: Leveraging customer psychology to maximize average customer value’ featuring Flint McGlaughlin. In this video McGlaughlin has shared some ways to understand customer psychology and set an effective pricing strategy in your business. Johnson... [Read more]

Google has made available the Site Kit plugin available for in the WordPress plugin directory. According to Google, Site Kit plugin will enable you “to setup and configure key Google services, get insights on how people find and use your site, learn how to improve, and easily monetize your content”. Google Product Manager Mariya... [Read more]

By selecting right keywords and adopting current search engine marketing strategies you can get your sites listed in search engine results. With right keywords you give you site an ability to get discovered by the search engines. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Why Discoverability Needs... [Read more]

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your... [Read more]

Impact team has published a new guide ‘Ultimate Guide to Video for Sales’ to help you create effective video content for sales improvement. This 10-chapter guide will help you to create video content that your audience wants. Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What... [Read more]

Social media channels are playing a pivotal role in today’s marketing activities. With clear goal setting and proper planning you can further improve your online business. Buffer contributor Alfred Lua has published a new podcast episode titled ‘9 Social Media Goals You Can Set for Your Business’ to help you use social media for... [Read more]