Your Guide to Defining Target Audience for SEO - IM NewsWatch Newsletter, December 11, 2020

December 11th, 2020 at 7:00 am EDT


 

IM NewsWatch

Friday, December 11, 2020

SEO Planning: Setting SMART SEO Goals [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Setting SMART SEO Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues his SEO Planning Week discussion with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to create SEO SMART... [Read more]

Your Guide to Defining Target Audience for SEO

SEMrush contributor Connor Lahey has published a comprehensive guide on ‘How to Define Your Target Audience for SEO’. He says, “It’s easy to think about SEO as being a keyword-driven marketing channel, but the reality is that if you really want to drive growth, you need to know who your target audience is and how to put your business... [Read more]

Four Tips to Start E-commerce Business in 2021

E-commerce has bright days ahead in 2021. With the rise of Internet users and the panic caused by COVID-19, the domain is surely going to see a rise in sales. Jeff Bullas has published an article highlighting four useful tips to start an e-commerce business in 2021. He says, “When potential customers land on your website or discover you on social... [Read more]

Exitus: Better commissions for affiliate marketers #ad

Like many marketers, IM NewsWatch publishes ads for other people’s products as an affiliate. In our highly competitive niche of internet marketing, it’s hard to earn a living as an affiliate. Potential customers in this niche are savvy and don’t jump on the first ad they read. They naturally want to look around before deciding which... [Read more]

Meeting the data challenge with Google Marketing Platform and Google Cloud [Guide]

Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’. The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago. The technology that marketers are... [Read more]

14 Tips to Improve Website Content

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]

CMI Shares 100+ Content Marketing Predictions for 2021

Content marketing continues to grow with time. With newer platforms and distribution channels, it has enables marketers to improve their sales. Content Marketing Institute contributor Stephanie Stahl has published an article highlighting 100+ content marketing predictions for 2021. She says, “Read these prognostications as lenses for comparison... [Read more]

Christmas Commission Bundle: 15+ traffic & commission apps for price of one #ad

Will Allen, along with a team of other successful marketers, has released Easy eCash 2.0. Selling on eBay can reliable online income if you sell the right products and use the right tools. Allen says that his software-based selling system earns him over $40 per day, with only a few minutes of work. And, he has just built a new 2.0 version of the system, one that is built on the original successful version... [Read more]

How to Deliver Awesome, Engaging Webinars in a Work From Home World, December 15 [Webinar]

Digital Marketing Depot is hosting a webinar ‘How to Deliver Awesome, Engaging Webinars in a Work From Home World’ on Tuesday, December 15 at 1.00 pm EDT. The DMD team says, “In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing.... [Read more]

How to Master Digital Marketing [White Paper]

Digital Marketing Depot has published a new white paper ‘How to Master Digital Marketing’ to help marketers improve their digital marketing performance. The DMD team says, “A new reality requires new tools. Stay ahead of the curve by getting your feet wet with video marketing – the most effective way to engage with customers... [Read more]

Two Tips to Increase Your Podcast ROI

Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost. Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI. He says, “The... [Read more]

InstaWiz software uses Instagram for free daily traffic, leads, sales #ad

You need to be posting to social media regularly. If you post good content, it signals to your followers that you are an expert in your niche. Instagram is a prime site to get and keep followers. That's because, as the old saying goes, "A picture is worth a thousand words", and Instagram specializes in pictures. If you are like most of us, your issue is probably finding the time to fit all this social media work into your daily agenda... [Read more]

Strategies to Get More Backlinks in 2021

Link building strengthens your SEO efforts. By creating quality content, you can continue to attract more links and build your site’s credibility. SEMrush contributor James Brockbank has published a comprehensive article on how to build backlinks in 2021. He says, “Also referred to within SEO as ‘inbound links’ or ‘external links,’... [Read more]

Create Digital Experiences That Engage, December 11 [Webinar]

Content Marketing Institute is hosting a webinar ‘Create Digital Experiences That Engage’ on Friday, December 11 at 1.00 pm ET. The CMI team says, “Take a look at your inbox on any given day, and you likely have multiple emails promoting a virtual event. While this uptick in webinars and virtual conferences has presented professionals... [Read more]

Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, December 16 [Webinar]

Search Engine Journal is hosting a webinar ‘Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t’ on Wednesday, December 16 at 2.00 pm ET. The SEJ team says, “Looking to build the right set of SEO resources for your company? Register now for the next sponsored Search Engine Journal webinar. Jimmy Page and... [Read more]

KDSpy: Your tool for successful Kindle sales #ad

KDSpy is a power tool for authors. It was designed for Kindle authors, but any author can benefit. If you want to publish a book for the pleasure of seeing your name in print, you won't need this tool. But, if you want to earn passive income by selling books, particularly on Kindle, this tool can be a life-saver. What books should you publish for income? The answer is obvious: books that people want to buy... [Read more]

Impact of Misspelled Keywords on SEO

Keywords play an important role in search engine optimization. Many times, we misspell the words in the content which may affect the SEO process negatively. Search Engine Journal contributor Ryan Jones has highlighted the impact of misspelled keywords on SEO performance. He says, “There used to be a time where we could gain some traffic by capitalizing... [Read more]

SEJ Highlights 10 Important 2021 SEO Trends

Search Engine Journal contributor Danny Goodwin has published an article highlighting 10 important 2021 SEO trends. He says, “What’s 2021 going to be like for SEO professionals? Check out 10 important trends you need to know from 42 top experts in the field. Trend #1: Focus on User + Search Intent In 2021, it’s time to focus user and search... [Read more]

MOZ Study Explores Correlation Between Authoritative Links and Ranking

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following... [Read more]

Bring client businesses into ADA Compliance #ad

Generating Local and International business leads for your marketing agency or business consultng practice is now a lot easier with the new software tool called [Read more]

Correlation Between Authoritative Links and Ranking [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Correlation Between Authoritative Links and Ranking’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the next step in planning... [Read more]

How to Successfully Launch and Market an App

The mobile app industry is a lucrative one – it’s expected to generate $935 billion in revenue by 2023. On the one hand, this is great news because the popularity of mobile apps has been, and will continue to be, growing steadily, while on the other hand, this means that you’ll have to distinguish yourself from the pack and find your own place... [Read more]

The Biggest SEO Trends of 2021, According to 42 Experts [E-book]

Search Engine Journal has published a new e-book titled ‘The Biggest SEO Trends of 2021, According to 42 Experts’. It covers the most important trends you need to know next year, according to 42 of today’s top SEO professionals. The SEJ team says, “In The Biggest SEO Trends of 2021, According to 42 Experts, learn how the following... [Read more]

Acquire, Engage, Accelerate: How to Create Killer Content for Each Stage of the Buying Journey, December 9 [Webinar]

Content Marketing Institute is hosting a webinar ‘Acquire, Engage, Accelerate: How to Create Killer Content for Each Stage of the Buying Journey’ on Wednesday, December 9 at 2.00 pm ET. The CMI team says, “No two buyer journeys are alike. Therefore, no two content experiences can be alike. To be successful as a marketing professional... [Read more]

How to Scale Facebook Ads for More Leads or Sales [Video]

Social Media Examiner has published a new video ‘How to Scale Facebook Ads for More Leads or Sales’ featuring Tara Zirker. The SME team says, “Wondering how to scale Facebook ads? Do you know when to increase ad spend or add more audiences? Facebook ads expert Tara Zirker explains how to scale your Facebook ads campaigns. Discover... [Read more]

Google Marketing Platform – How to Use it in 2021

Christian Ashlock, Head of Marketing, Google Marketing Platform has published an article ‘Be ready for 2021 with Google Marketing Platform’ to help you explore how you can improve your marketing in 2021 with the Google Marketing Platform. He says, “This year has taught us that it can be hard to predict what the future has in store.... [Read more]

SEO Planning: Aligning to Corporate Goals [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step –... [Read more]

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