Your Guide to Creating Killer Content - IM NewsWatch, November 14, 2023

November 14th, 2023 at 8:14 am EDT


 

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Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO [Podcast]

Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard:... [Read more]

5 Reasons for using Google Search Console [Video]

Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils... [Read more]

How To Find The Best AI Marketers To Work With [Video]

AI marketing uses artificial intelligence (AI) to help businesses achieve their marketing goals. AI marketing tools collect data, learn customer behaviors, and analyze this information to create automated decisions. Neil Patel has published a new video ‘How To Find The Best AI Marketers To Work With’. He says, “In the rapidly evolving... [Read more]

ClipsReel AI: automation + sophistication for your videos #ad

The brand new ClipsReel AI was based on two important facts: 1. Facebook, Instagram, and TikTok recommend posting videos with your face on them, not just with Powerpoint slides. 2. Shooting selfie videos that convert is a lot of hard work. There is a solution, however: imagine if you could convert any website or any URL along with your selfie photo... [Read more]

How to Create a Landing Page: The Ultimate Guide [Guide]

A landing page is a standalone web page that is designed to persuade users to take one specific action. For example, a landing page might ask users to sign up for a newsletter, purchase a product, or RSVP for an event. HubSpot has published ‘How to Create a Landing Page: The Ultimate Guide’. Christina Perricone says, “Why would you... [Read more]

Your Guide to Creating Killer Content

Content marketing is a marketing strategy that involves creating and sharing relevant content to attract and engage audiences. The goal is to reach a target audience and increase brand awareness, sales, engagement, and loyalty. Copyblogger contributor Tim Stoddart has published an article featuring 10 content ideas to create killer content. He says,... [Read more]

How Emotional Connections Unlock Customer Lifetime Value, November 15 [Webinar]

This is a reminder for the Adweek webinar to be held on November 15, 2023. Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and... [Read more]

Internet Marketing Success Tool Kit: become a successful internet marketer #ad

With Internet Marketing Success Tool Kit becoming a highly successful internet marketer may be much closer than you think. Internet marketing can mean different things to different people. For some people, especially beginners, internet marketing is practically synonymous with affiliate marketing, the process of selling products made by other people... [Read more]

The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding’ featuring Goldie Chan. The SME team says, “Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can... [Read more]

Reminder- Emergency SEO: How To Recover When SERP Rankings Suddenly Drop, November 15 [Webinar]

This is a reminder for the SEJ webinar to be held on November 15, 2023. With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. Search Engine Journal is hosting a webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on Wednesday,... [Read more]

HubSpot Highlights 12 Email Marketing Trends

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email. HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know. She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest... [Read more]

CBIZ: Brand New Business Theme #ad

Brand new : CBIZ Business WordPress Theme is just went live. It’s a quick drag-n-drop builder with lots of flexible features. It’s lightweight and creates fast-loading sites. CBIZ is a solution for anyone with an online presence, whether it’s an offline local business needing a site to help attract customers to their brick-and-mortar store... [Read more]

How to Easily Create Instagram Reels [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Easily Create Instagram Reels’ featuring Laura Bitoiu. The SME team says, “Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? Discover how to easily create Instagram reels.” Social... [Read more]

Our Thoughts On Selling Courses In Today’s World [Video]

Neil Patel has published a new video ‘Our Thoughts On Selling Courses In Today’s World’. He says, “In today’s dynamic and ever-evolving digital landscape, the paradigm of selling courses has undergone a profound transformation. As education and skill development increasingly migrate to online platforms, strategies and insights... [Read more]

How much should SEO cost [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal... [Read more]

eSellingMachine: how Sophie makes 5k/wk from eBooks (Free Guide) #ad

Sophie Howard has used eSellingMachine to sell her catalog of over 100 books on Amazon (under different pen names). ... [Read more]

What Is a Content Marketing Strategy? [Answered]

A content marketing strategy is a plan for creating and distributing content to attract a target audience and influence their buying decisions. Copyblogger contributor Jon Nastor has published an article answering the question ‘What Is a Content Marketing Strategy?’. He says, “Our organic growth strategy is simple: Listen Learn Strategize Execute We... [Read more]

Reminder- Creative Automation: Driving Transformation for Efficient Production, November 14 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on November 14, 2023. Delivering customer-centric and relevant omnichannel digital marketing campaigns can be challenging and complicated. Processes aren’t always defined, technologies are siloed, and testing is fuzzy. MarketingProfs is hosting a webinar ‘Creative Automation: Driving... [Read more]

Harnessing Generative AI for SEO and Content Success [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer,... [Read more]

PitchPerfect AI: builds marketing services "pitches" to local businesses #ad

PitchPerfect AI isn't your run-of-the-mill online marketing aid. Think of it more as your silent co-pilot, an unseen strategist, sharing the secrets of every lead so you can customize your offerings to their needs.... [Read more]

Reminder- Go Beyond Cookies and Stay Ahead in a Privacy-First World, November 14 [Webinar]

This is a reminder for the DMD webinar to be held on November 14, 2023. The struggle is real and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in... [Read more]

Netflix’s Genius Instagram Strategy [Video]

Neil Patel has published a new video ‘Netflix’s Genius Instagram Strategy’. He says, “Netflix’s Instagram strategy is nothing short of genius, a carefully orchestrated symphony that transcends mere social media presence to become a masterclass in engagement. At the heart of their brilliance lies a perfect fusion of captivating... [Read more]

How to connect to your customers [Podcast]

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s... [Read more]

Ahrefs’ List of 12 Essential Marketing Analytics Tools

Marketing analytics is the practice of using data to evaluate the effectiveness and success of marketing activities. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 free and paid marketing analytics tools for 2024. He says, “Marketing analytics tools give you access to data you can use to track your performance and... [Read more]

Copyblogger Highlights 9 Content Marketing Skills for 2024

According to HubSpot author Erica Santiago, Marketing without content is like a book without words. To make your content marketing irresistible, you need to keep acquiring the right set of skills. Copyblogger contributor Tim Stoddart has published an article featuring nine content marketing skills you need to succeed in 2024. He says, “Below,... [Read more]

Cornerstone Content: Overview And Step By Step Guide [Guide]

Cornerstone content is a company’s most important, in-depth content that’s the foundation of their content marketing strategy. Copyblogger contributor Tim Stoddart has published ‘Cornerstone Content: Overview And Step By Step Guide ‘. He says, “Cornerstone content is helpful for SEO. Search engines want to show their users... [Read more]

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