Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of Google Search results. Portent contributor Eval Hall has published an article featuring Google’s search quality evaluator guidelines for SEO in 2023. He says, “The SQRG is written for regular people who have signed up for the Quality Rater... [Read more]

Listen to the latest SERP’s Up podcast episode ‘Do ranking factors matter for SEO?’. The SERM’s Up team says, “SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? On... [Read more]

MeasureMinds Group has published a new guide ‘Advanced Google Analytics 4 (GA4) Tips & Tricks’ featuring useful tactics to use Google Analytics 4. It covers the following: 1. User identity a. Blended reporting identity b. Observed reporting identity c. Device-based reporting identity d. The importance of Google Signals 2. Google... [Read more]

Version 3.0 of Commission Gorilla is has just been launched. Its goal is to assure that affiliate marketers succeed, by eliminating mistakes they – particularly, new marketers – often make. Even if you’re still somewhat new to affiliate marketing, you know there is plenty of opportunity to make mistakes. You have made them; so have... [Read more]

Content planning is the structure by which your company determines which content initiatives to execute and when. Semrush contributor Ana Camarena has published a guide to content planning. She says, “Here’s how to create your content plan, step by step. 1. Build a Clear Content Strategy A content strategy defines your goals, target audience,... [Read more]

To grow your e-commerce business, you need a platform that offers strong mobile and social outreach. Digital Marketing Institute has published an article featuring five of the best e-commerce platforms. The DMI team says, “There are so many platforms available, but the five platforms listed here are ideal solutions for companies looking to boost... [Read more]

Content marketing needs novelty. With constant innovation, you can scale new content marketing heights. Search Engine Journal contributor Bea Canuel has published an article featuring eight content marketing tips for 2023. She says, “We’ve asked 17 industry professionals to share the wisdom they’ve learned over the years, their advice to those... [Read more]

The launch sale for VidAmaze has been underway for several days and will end soon. The heart of its unique selling proposition is that it can automatically customize your video for each person you send it to. People see their own name inside the video. When they do, according to psychological research. they go into a state of high alert and watch every... [Read more]

As 2023 kicks off, creators are playing an increasingly important role in e-commerce. Nowhere is this more evident than on TikTok, where creators and influencers drive product discovery and actual sales. Many believe creator commerce will become a more important marketing channel over the coming year. Adweek is hosting a webinar ‘How TikTok Is... [Read more]

This is a reminder for the Digital Marketing Depot webinar to be held on January 31, 2023. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale.... [Read more]

MOZ has published a new episode of Whiteboard Friday ‘An Apple Search Engine?’ featuring Tom Anthony. The MOZ team says, “Happy Friday, Moz fans! In today’s Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works,... [Read more]

This is a reminder for the Adweek webinar to be held on January 31, 2023. Adweek is hosting a webinar ‘Build Best-in-Class Brand Partnerships: Get More Bang for Your Buck’ on Tuesday, January 31, 2023, at 1.00 pm EST. The Adweek team says, “Take a deeper dive into some of the most successful brand partnerships of the past year, including... [Read more]

HubSpot has published a new guide ‘Personal Selling: The Ultimate Guide to Humanizing Your Sales Efforts’ to help businesses improve their sales. Allie Decker says, “Personal selling gives you a leg up. A whopping 92% of all customers expect a personalized experience. What’s more, 80% of consumers are more likely to buy from... [Read more]

Search Engine Journal has published a new guide ‘Facebook Marketing: An In-Depth Guide For Beginners’ featuring useful advice for Facebook marketing success. Brian Fredrick says, “The very first thing you need to do to launch your marketing efforts on Facebook is to create a page for your business. It’s free to set up and gives you... [Read more]

Your SEO success depends on several elements including keyword research, quality content, and right optimization strategies. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner... [Read more]

A content brief is a document that gets sent to writers outlining the key information, goals, and objectives for the piece of content they will be writing. Keyword Insights has published an in-depth guide on writing optimized content briefs. This guide covers the following: What is a Content Brief? What is an SEO-Focused Content Brief? The Importance... [Read more]

MarketingSherpa has published the latest episode of the How I Made in Marketing podcast ‘Growth Marketing: Attribution is a myth, but you need it’. Daniel Burstein says, “Our latest guest told the story of how she learned to find the ‘why’ – why a potential customer should act on her conversion objective. One of the things I... [Read more]

Meta keywords are a <meta> tag option that can give search engines more information about a page’s content. Semrush has published an in-depth article explaining meta keywords and when to use them. The Semrush team says, “Some people suggest using meta keywords for competitor research. They advise looking at meta keywords on competitor... [Read more]

Artificial Intelligence has been growing consistently contributing to several domains and content creation too is not left out. Copyblogger has published a new podcast episode ‘How To Avoid Getting Burned By AI-Gen Content Creation’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart... [Read more]

Watch Copyblogger’s podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dig in to show you what... [Read more]

MarketingProfs has published a new video tutorial ‘Eight Steps to Making Great Smartphone Videos’ to help marketers create quality video content. The MarketingProfs team says, “Thanks to smartphones, creating great video for your organization is now easier and less expensive than ever before. Despite this brave, new, more accessible... [Read more]

It is important to keep yourself updated with the latest trends in marketing. Case studies are proven methods for giving a boost to your business. HubSpot contributor Caroline Forsey has published an article featuring 28 case study examples for marketers, She says, “There’s no better way to generate more leads than by writing case studies.... [Read more]

Digital Marketing Institute is hosting a webinar ‘What Does GPT Really Mean for Digital Marketing?’ on Thursday, February 9, 2023. The DMI team says, “Curious to learn how ChatGPT and its underlying technology GPT-3 are actually going to impact marketing? Wondering how your job might change? Join us for a live expert discussion with... [Read more]

A marketing mindset is all about being creative and understanding your customer. It’s about seeing the world through your customer’s eyes and understanding what they want, even before they know it themselves. Neil Patel has published a new video ‘This is What Your Marketing Mindset Should ALWAYS Be’ on leveraging user-generated content. He... [Read more]