According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI... [Read more]

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences,... [Read more]

An effective YouTube video strategy can help you to grow your following and boost promotional efforts. Search Engine Journal’s Natalie Hoben has shared five ways to help you use Google Trends to create a strong YouTube strategy. She says, “Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In... [Read more]

People are flocking to online education as never before. Many have lost their jobs and need to retrain themselves. Others “see the writing on the wall”; job loss is coming, and they want to be prepared. Into this red hot market comes a new course platform that is built to offer courses online. That’s good because the COVID-19 crisis... [Read more]

The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz. Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and... [Read more]

Social Media Examiner has published a new podcast episode ‘Live Video Simplified: An Easier System to Success’ featuring Tanya Smith. The SME team says, “Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media... [Read more]

Social Media Examiner has published a new video ‘Instagram Rolls Out New Business Tools’ featuring Jeff Sieh and Grace Duffy. The SME team says, “Explore Instagram product tags in posts, new ad targeting audiences, and more with special guest Amanda Robinson; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace... [Read more]

If you have been blogging a while and have been sharing good information, you should consider turning your blog content into a product for sale. After all, it’s easier to read a book than to scroll endlessly through a blog, so people will find a compact form of your content attractive. Content Sparks is offering a training program, called From... [Read more]

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here... [Read more]

MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins. The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB... [Read more]

SEO is of the utmost importance when it comes to growing your business online. An effective SEO strategy can help you to enhance your online reach and make more sales. SEMrush contributor Connor Lahey has published an article answering 23 most often asked SEO questions. He says, “If you’re starting in SEO or are a business owner looking... [Read more]

If you aren't familiar with ClickBank, it is the largest affiliate network in the world. Thousands of affiliate marketers just like you are earning a living on it every day. Those marketers who do well as ClickBank affiliates depend on scaling up their business by promoting multiple products in multiple niches... [Read more]

Website development can lead to several benefits. One of them is selling out your well-built website. Blogging Wizard’s Colin Newcomer has shared an article highlighting 11 platforms to buy and sell websites. Newcomer says, “Looking to sell your website and turn all your hard work into a hunk of cash? Or maybe you’re on the other side... [Read more]

By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a... [Read more]

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer... [Read more]

Whenever you create a video, whether for marketing or for entertainment, a background music soundtrack is an important feature. It adds interest and professionalism to your production. Even a dull and boring video can be improved with magnetic, energizing background music... [Read more]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal... [Read more]

Your subscribers and followers create hope for your business to make more sales. By staying connected with them, you can continue to expand your brand. Content Marketing Institute contributor Robert Rose has shared some useful tips to help you measure the value of your subscribers. He says, ” As Drucker himself said, “It is the customer who... [Read more]

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

In these days of the pandemic, it's a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom. What's the solution? A virtual tour. People can tour what you are offering without leaving their homes. You do the tour online with photos or videos of the item you are selling. You explain what you have to offer with a voice-over to accompany the visuals... [Read more]

Target Marketing’s latest Tech Talk video is titled ‘Video Personalization at Scale’ featuring Vidyard’s Tyler Lessard. The TM team says, “This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard’s Go Video feature allows marketers... [Read more]

To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She... [Read more]

Sue B. Zimmerman has published a new video ‘How To Use Instagram Reels Even As A Beginner’. She says, “What is Reels? A creative feature to help get the word out about your business in a fun, fast and entertaining way. And because it’s a new feature, Instagram™ is promoting Reels like crazy. Why not get in on the extra free exposure... [Read more]

Google’s carousel result is a row of rich (i.e., visual) results that searchers can interact with. With an effective carousel strategy, you can grow your site traffic. Content Marketing Institute’s Ann Smarty has shared some useful tips on optimizing your website for Google Carousel results. She says, “Google has been experimenting... [Read more]