The Convince & Convert team has published a new podcast episode titled ‘The ‘AI for Marketers’ Era Starts Now’. In this podcast Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, discusses the role and impact of artificial intelligence in the digital marketing universe. You... [Read more]

To make your content marketing campaigns successful you should make it more relevant so that your audience finds it useful. The Target Marketing contributor Daniel Burstein has shared four ways to help you improve the relevance of your content marketing. Burstein says, “A common question I get about content marketing is how to find content... [Read more]

Audio is an incredible tool that can take your content marketing to next level. Marketers have been using podcasts for enhancing their more prospects online. The Content Marketing Institute contributor Dennis Shiao has published an article highlighting the reasons why your content marketing needs an audio strategy now. Shiao says, “According... [Read more]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]

To improve your content marketing you need to observe and adopt the strategies that have delivered successful marketing campaigns. HubSpot’s Caroline Forsey has shared seven content marketing tips to help you strengthen your content marketing efforts. Forsey says, “To ensure you’re able to cultivate a truly valuable content... [Read more]

The HubSpot team has published a new guide to Google’s RankBrain Algorithm. Google Search uses the RankBrain algorithm to analyze the webpages and deliver the most relevant pages in the search results. Talking about how the SEOs can use RankBrain, Clifford Chi says, “Even though RankBrain helps Google adapt to changing search behavior,... [Read more]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin talks on keyword targeting and on-page optimization. The MOZ team says, “We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part... [Read more]

Blogging is one of the highly useful marketing techniques. It helps you to stay connected with your prospects and customers with the help of quality content. Creating the content that makes people turn towards your blog on a regular basis is a challenge. To help you with this, Entrepreneur contributor Syed Balkhi has shared three strategies... [Read more]

Understanding human psychology can help you to increase user engagement on your website by presenting right offer or information at the appropriate time. The Entrepreneur magazine contributor Rahul Varshneya has shared five psychology tactics that can help you to increase your website conversion. Varshneya says, “A lot of research is currently... [Read more]

The Search Engine Journal team is hosting a webinar on ‘The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon Forever’ on Wednesday, April 10, 2019 at 2.00 pm ET. This webinar will be presented by Julia McCoy, CEO, Express Writers and Danny Goodwin, Executive Editor, Search Engine Journal. The SEJ team says, “Bad SEO... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Build Brand Authenticity Using Customer Generated Content’ on Tuesday, April 9, 2019 at 1.00 pm EDT. The DMD team says, “Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy. Attend... [Read more]

The Convince & Convert team has published a new podcast episode titled ‘Why It’s Time to Unite Your Content Strategy and SEO’. In this podcast Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO. . You will learn the following things... [Read more]

Quality WordPress live chat plugins allow your site visitors to interact with you which helps you to have close interpersonal communication with them. The HubSpot contributor Dorissa Saint-Juste has published a list of 13 useful WordPress live chat plugins you should use on your blog. Dorissa says, “Live chat can provide a more immediate,... [Read more]

Video is an important advertising tool that can generate more ROI for you. Also it is easy to spread your video ads on variety of platforms. The Social Media Examiner contributor Michael Stelzner has shared an article highlighting strategies to create effective video ads for your business. Stelzner says, “Thinking about creating more video... [Read more]

Email is one of the most important marketing channels so your email marketing needs to be strongly backed by good autoresponder software. To help you choose right autoresponder Software for your business, HubSpot contributor Alex Birkett has shared a list of 14 highly useful autoresponder software. Birkett says, “Nowadays, email marketing... [Read more]

PPC advertising is a cost effective online advertising option as you need to pay only when a user actually reaches your website. This ad segment helps you to get new customers. The QuickSprout contributor Lars Lofgren has shared an article to help marketers on finding new customers with their PPC advertising campaigns. Lofgren says, “PPC... [Read more]

The SiteVisibility team has published a new podcast episode featuring Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land. In this episode Barry shares some latest happenings in the SEO domain. In this podcast episode, Barry has discussed the following: Whether or not Click Through Rate (CTR)... [Read more]

The Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing, though work differently, aim at one thing – increasing your website traffic. The SiteVisibility contributor Sean has published an article advising the marketers to integrate their SEO and PPC efforts to perform better in search engine marketing. Sean says, “Read... [Read more]

The term ‘keyword stemming’ refers to “Google’s ability to understand different word forms of a specific search query”. The search engine analyze and interprets various forms of the words that you enter as keywords and leads you to comprehensive search results. The Yoast contributor Marieke van de Rakt has shared an article... [Read more]

Content creation and distribution should sync properly if you want to achieve best results from your content marketing efforts. MOZ contributor Alli Berry has shared eight content contribution ideas that can empower your marketing strategies. Berry says, “If you’re a new brand or a lesser-known brand in your vertical, it’s crucial... [Read more]

Content matters a lot when it comes to acquiring new prospects and converting them into customers. Also you need to develop the content that makes visitors stay longer on your websites. Copyblogger’s Brian Clark has shared a rule of three to help you create engaging content for better marketing ROI. Clark says, “What’s so magical... [Read more]

To continue performing well in the search engine results, you need to update your SEO policy regularly. The MarketingProfs contributor Luke Budka has shared ten SEO health checks you can run to keep your SEO strategy strong. Budka says, “This article outlines 10 health checks of indicators we include at our firm as part of clients’... [Read more]