Google has launched ‘Get Started Using Google Analytics’, a free, beginner-oriented training course on Google Analytics 4. The Google team says, “After completing this Google Analytics learning path, you’ll be able to: Understand how Google Analytics collects and processes data Set up your Analytics account in a way that supports... [Read more]

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Search Engine Journal contributor Annabelle Nyst has published an article explaining marketing automation. She says, “Marketing automation... [Read more]

Search Engine Journal contributor Matt G. Southern has published an article featuring YouTube Algorithm Insights from YouTube’s Creator Liaison Renee Ritchie. She says, “In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s Creator liaison, offers insightful commentary about YouTube’s algorithm and how creators adapt... [Read more]

When the Groove Marketing System was released in 2019, we became an early adopter. Earlier this year, when Groove.ai was pre-announced to Groove members, we saw potential for our work so we got on the waiting list right away. Mike Filsaime and his team told us that it would become become available in September, but they were looking for backers who... [Read more]

This is a reminder for the CMI webinar to be held on August 16, 2023. Content Marketing Institute is hosting a webinar ‘Unlock the Secrets to Content Marketing Success in Professional Services: Building Trust, Driving Growth, and Embracing the Future’ on Wednesday, August 16, 2023, at 2.00 pm EDT. The CMI team says, “Are you a content... [Read more]

Industry Dive has published the ‘Measuring Brand-to-Demand Success: A Modern Marketer’s Kit for Tracking + Demonstrating ROI’ kit. The ID team says, “Demystify marketing measurement and demonstrate ROI from brand to demand with your copy of our measurement kit [complete with plug + play template]. Are you a modern marketing leader?... [Read more]

With AI-powered data to fill the gaps in consumer knowledge, brands can keep pace with evolving customer preferences, habits and motivations to personalize every touchpoint. Adweek is hosting a webinar ‘Leveraging AI Throughout the Customer Journey: Reimagine CX’ on Thursday, September 7, 2023, at 1.00 pm EDT. The Adweek team says, “Learn... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Shift From Digital Transformation to Digital Evolution’ featuring Jill Roberson. George B. Thomas says, “The problem with the term “digital transformation,” says podcast guest Jill Roberson, is that it implies a one-and-done operation with a... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Move From Agency Vendor to Trusted Marketing Advisor’ featuring John Jantsch. The SME team says, “Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? Learn... [Read more]

Synthesys AI Studio Max was just released (along with Synthesys AI Studio Max Bundle.) It’s a real game-changer in Humanistic AI content generation. Imagine human-based Text-to-Voice, Real human-derived Text-to-Video, and the very latest Text-to-Image, and more, all in one place. That’s just the basic version. What’s in the Bundle... [Read more]

This is a reminder for the SEL webinar to be held on August 15, 2023. Search Engine Land is hosting a webinar ‘SEO Reporting Demystified: Winning Over Executives and Influencing Strategies’ on Tuesday, August 15, 2023. The SEL team says, “Join Conductor’s SEO experts, Dewey Lovett and Ryan Maloney, as they break down how to do... [Read more]

MOZ has published the latest episode of the Whiteboard Friday video ‘Site Architecture for Resource & Content Libraries’ featuring Kavi Kardos. The MOZ team says, “Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a... [Read more]

This is a reminder for the Adweek webinar to be held on August 15, 2023. Adweek is hosting a webinar ‘How AI Will Change the Face of Customer Experience: Embrace the Revolution’ on Tuesday, August 15, 2023, at 1.00 pm EDT. The Adweek team says, “Join Jascha Kaykas-Wolff, president of Lytics, who will unpack how organizations can... [Read more]

If you want to get Google traffic w/o buying AdWords, Free GPT is worth a look. It can send traffic from Google to any website or affiliate link, with ChatGPT doing all the work? The creator says that is is the world’s first cloud-based software suite that does everything you need to finally get buyer traffic. This is a new way to drive free... [Read more]

Neil Patel has published a new video ‘2023 Ad Quality Score: Is It Still a Decisive Factor?’ sharing useful tips to strengthen your marketing. He says, “As the digital advertising landscape continues to evolve, marketers are constantly seeking ways to optimize their campaigns and achieve better results. One metric that has long been... [Read more]

This is a reminder for the MarketingProfs webinar to be held on August 15, 2023. MarketingProfs is hosting a webinar ‘Analytics Tomorrow: The End of the Ad Hoc Question’ on Tuesday, August 15, 2023, at 2.00 pm ET. The MarketingProfs team says, “Jim Sterne, author of Artificial Intelligence for Marketing: Practical Applications,... [Read more]

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics 4 (GA4) is the latest version of Google Analytics. Search Engine Journal contributor Ginny Marvin has published an article featuring seven tips to become a GA4 pro. She says, “Whether you’re... [Read more]

Ahrefs has published a new video ‘Meet The Best Looking SEO Book’ featuring information on Ahrefs’ SEO Book for Beginners. Ahrefs  [Read more]

Neil Patel has published a new video ‘The Old School Approach to SEO That Still Works Today’ featuring useful SEO tips. He says, “In the fast-paced world of digital marketing, search engine optimization (SEO) techniques come and go at lightning speed. With Google’s constantly evolving algorithms and the rise of new technologies,... [Read more]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Video and Storytelling: How to Connect With an Audience’ featuring Virginia Kerr. The SME team says, “Want to grow your business? Wondering how to create videos that position you as a relatable authority? Discover how to use video to connect... [Read more]

In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with less resources. Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could... [Read more]

There is both an art and a science to driving webinar and digital event registration and attendance. Mastering both can make the difference between a successful event and an empty digital room. MarketingProfs is hosting a webinar ‘Keys to Driving Webinar & Digital Event Registration’ on Thursday, August 24, 2023, at 2.00 pm ET. The... [Read more]

E-commerce link building is the process of getting other websites to link back to an e-commerce site. The Semrush team says, “Let’s look at seven proven e-commerce link building tactics to earn quality links from trusted sources. 1. Publish High-Quality Blog Content for Specific Keywords High-quality content—like well-written and useful blog... [Read more]