The value proposition is a clear message that shows the primary value you provide to your customers. It can be presented as a single statement, or it could be carefully sprinkled throughout a larger piece of copy. Unbounce contributor Melanie Deziel has published a new guide called ‘Your 2021 Guide to Creating (and Optimizing) a Value Proposition’. She... [Read more]

YouTube has created a valuable opportunity for marketers to get their brands and organizations discovered and to connect via video. Ahrefs has published a new video ‘Complete YouTube Ads Strategy to Grow Your Channel’ to help you improve your YouTube marketing performance. In this video, you’ll learn how to use YouTube ads to grow your... [Read more]

Digital PR assists your SEO efforts and will help you rank higher in organic search, where your brand will get noticed even more. Portent contributor Morgen Henderson has shared an article on how digital PR can help you improve SEO performance. She says, “Digital PR can support your marketing strategy through all stages of the funnel, from brand... [Read more]

You probably know that if you run a WordPress site, you should be using a cache (which is created by a WP plugin) to speed up your site. That’s because slow loading pages kill conversions, increases your bounce rates, and cost you more in ad spend. This is especially true on pages built in WordPress since every WP page is built on request so... [Read more]

Content marketing is a powerful way to build an audience, nurture potential clients and increase overall revenue through blogs, podcasts, videos, and social media posts. Entrepreneur magazine contributor Azul Terronez has published an article on how books can become your best content marketing strategy. He says, “Here are three ways to utilize books to... [Read more]

Favicons are tiny useful site icons that help establish a strong visual identity for your WordPress website at the very first glance. They give an identity to your website. Quick Sprout’s Lars Lofgren has shared some useful tips to help you add a favicon to your WordPress website. He says, “In this guide, I’ll show you how you can create... [Read more]

Effective communication skills help you to establish new relationships and take your business to a next level. With strong communication, you can also empathize with people and build trust. Search Engine Journal contributor Adam Proehl has published an article highlighting 15 essential communication skills for digital marketers. He says, “You... [Read more]

If you missed Daven Michaels’s “$3K Every Day” business workshop, he just posted the replay. I checked, and it is working correctly, here: Daven Michaels’s “$3k Per Day” Replay. As a reminder, Daven and Justin Michie have been using affiliate marketing to build a consistent business online. He hasd other things going on, so... [Read more]

By showing customer testimonials on your website, you can show the capabilities and strengths of your business. Copyblogger contributor Pamela Wilson has shared six customer testimonials designs you should use on your website. She says, “If your testimonials come in looking like this, don’t despair. Design. Example #1: Who dis? Let’s start... [Read more]

MOZ has announced a new Whiteboard Friday video series that shows how SEO and accessibility go hand-in-hand. The MOZ team says, “Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand. In part one, he introduces us... [Read more]

Ahrefs has published a new video ‘How to Find Low Competition Keywords for SEO’ featuring Sam Oh. In this tutorial, you’ll learn how to find low competition keywords. Ahrefs  [Read more]

I laugh every time I think of the scene in "Crocodile Dundee" when a punk pulls a knife on Dundee. Dundee replies, "That's not a knife; This is a knife." Well, Cindy Donovan has accomplished something even more interesting for marketers, but the sale closes tomorrow. It is an ‘instant affiliate funnel builder’, but it's a lot bigger than most others... [Read more]

Search marketers are trying to navigate Google’s frequent changes when it comes to link building – and it’s been nothing short of a battle. While it remains an important SEO activity, the link building process has changed dramatically. Search Engine Journal is hosting a webinar ‘SEO Wars: How to Earn Links Organically and Resist the Dark... [Read more]

Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time. Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices. She says, “Instagram Live offers the opportunity to strengthen audience... [Read more]

Dr. Loy Puckett, MD has just released new medical PLR content for marketers in a medical niche. This time the topic is Diabetes. You may recall that over the last year he has released PLR in several medical specialties, such as: Chronic Kidney Disease Diabetes and Arthritis. Now he is tackling one of the most important health problems (actually, probably, the most pervasive health problem) in the world, High Blood Pressure... [Read more]

Ahrefs has published a new guide called ‘Blog SEO: The Complete Guide’. Joshua Hardwick says, “Since 2015, we’ve grown the Ahrefs Blog from zero to over 600,000 monthly search visits. What’s our secret? Consistency. We’ve been using the same SEO strategy for the past six years, and it works well. In this guide, you’ll learn: What... [Read more]

Googlebot processes JavaScript web apps in three main phases: Crawling; Rendering; Indexing. Googlebot crawls, renders, and indexes a page. JavaScript can be immensely useful to automate your SEO tasks. Search Engine Journal contributor Jose Hernando has shared a useful article on using JavaScript to automate your SEO process. He says, “A lot... [Read more]

Search Engine Journal founder Loren Baker has published a new video ‘The Best Ecommerce Marketing Apps & Tools to Use in 2021’ featuring Nik Sharma. He says, “Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use, how they work,... [Read more]

What’s something that almost every video, commercial, sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425... [Read more]

The SEO process requires you to pay attention to every code that lies on your web pages. By optimizing every snippet and headings, you can gain maximum from your attempts. Search Engine Journal contributor Roger Montti has shared the results of a survey on the use of H1 Headings by SEOs. He has also shared some useful strategies to improve your SEO... [Read more]

Link building is an essential process to improve your SEO rankings. You need to be careful about the quality of the website that links to your site. Search Engine Journal is hosting a webinar ‘How to Identify Site Quality For Link Building’ on Wednesday, May 26, 2021. The SEJ team says, “How to evaluate a site for “quality” is... [Read more]

Fragmented data often gets in the way of marketing, making it even more challenging to achieve goals and increase ROI. eMarketer is hosting a webinar ‘How Leading Marketers Are Overcoming Fragmented Data’ on Wednesday, May 26, 2021, at 2.00 pm ET. The eMarketer team says, “Learn how leading marketing organizations are building 360-degree... [Read more]

ClickZ has made available a replay of the webinar ‘Customer Expectations are More Demanding Than a Year Ago. Are You Prepared?’ featuring Justin Sharaf and Aston Whiteling. The ClickZ team says, “Don’t miss out on your chance to achieve and improve customer loyalty with this on-demand webinar from Jahia. From digital-only events... [Read more]

Bruce Clay has published ‘The CMO’s Guide to the ‘New’ Link Building Strategy in Less Than 5 Minutes’. He says, “The more things change, the more things stay the same. Even though the Google ranking algorithm has significantly progressed over the years, links still matter for a website to rank. But the way Google looks at links... [Read more]

Rank Ranger contributor Darrell Mordecai has published an article highlighting the SEO trends for 2021. He says, “About a month ago, I reached out to some highly successful SEOs to find out what SEO trends to keep an eye on in 2021. I was specifically interested in publishing trends that you the reader could turn into actionable insights. Wondering... [Read more]

An effective SEO strategy remains at the heart of any business. It helps you reach your prospective customers and grow sales. Ahrefs’ Joshua Hardwick has published an article highlighting SEO best practices for 2021. He says, “In this guide, you’ll learn the answers to all of these questions: Why are H1 tags important for SEO? How do... [Read more]

It is important to keep your website up to date and a look that catches people’s attention. Remember, your website is an entry-point for most of your customers. Marketing Week has published a new guide called ‘The 7 Phases of a Website Redesign’. The MW team says, “Save time and effort by identifying problems throughout the website... [Read more]