Crisis like the COVID-19 test your ability to stay calm and focused on the business. To survive in such a situation, you need to be dynamic and empathetic in your perception. Entrepreneur Magazine is hosting a webinar ‘How Do You Navigate Entrepreneurship In A Time of Uncertainty’ on Tuesday, May 5, 2020. The Entrepreneur team says,... [Read more]

It is very important to choose a memorable business name as it helps you in creating a long lasting impact on the minds of your prospects and customers. By researching well, you can find the most appropriate name for your new business. Entrepreneur magazine contributor Brad Flowers has shared six steps to choose best business name for your business. Flowers... [Read more]

The COVID-19 crisis has created a difficult situation for every business. It is important to discover new ways to keep in touch with your customers and retain them to keep your business growing post this pandemic. ClickZ contributor Debjani Deb has shared two useful tips to win your customers’ trust and retain them during the COVID-19 crisis. Deb... [Read more]

If you have an online business, one of the best advantage you have is an ability to reach millions of people. With the help of right tools and services you can communicate with your prospects and customers and grow your business’ reach. Facebook for Business has shared three useful tips to help you enhance your reach with new tools. The... [Read more]

Video marketing enables you to reach more people via different channels to promote your products and services. With right video creation and editing tools, you can create effective video content that helps you to convert more leads. Practical Ecommerce contributor Sig Ueland has shared a list of 15 new video tools for creating, editing and sharing... [Read more]

You can use Google Trends for comparative keyword research and improve your search engine marketing efforts. Google Trends helps you to access keyword-related data for gaining more information about search engine users. Perficient Inc. has published a new video ‘Why You Need to Leverage Google Trends’ to help you effectively use Google... [Read more]

An effective social media marketing strategy is essential for your business. By advertising your products and services on social media platforms, you can grow your sales. You can reach your social media goals by allocating appropriate budget for your social media marketing campaigns. Sprout Social contributor Jenn Chen has published an eight-step... [Read more]

Sprout Social has published a new guide called ‘From Crisis to Connection: How to Build a Social Media Crisis Management Strategy’ to help you build a strong social media crisis management strategy in times of the COVID-19 pandemic. The Sprout Social team says, “This comprehensive guide to social media crisis management will... [Read more]

An effective SEO campaign can help you to generate more website visitors that can be converted into customers. With a strong search engine optimization strategy you can achieve top spot in search results which is a very critical for your online success. Searchmetrics has published a new episode of Voices of Search podcast ‘An SEO’s Tips... [Read more]

Searchmetrics has published a new episode of Voices of Search podcast ‘An SEO’s Tips for Going Offline to Online’ featuring Jordan Koene and Benjamin Shapiro. The Searchmetrics team says, “The COVID-19 pandemic has forced millions of brick and mortar businesses to close, depriving them of the essential foot traffic that keeps... [Read more]

YouTube receives 8.56 billion visitors every month. By having your presence on YouTube, you can reach more people and grow your business. A YouTube channel can help you to create a strong online presence and promote your business with video. SEMrush contributor Maria Kalyadina has published a comprehensive guide to help you create and optimize... [Read more]

Google Ads’ automated bidding strategy helps you to maximize results based on your set campaign goals. In this strategy Google automatically sets bid amounts based on the likelihood that your ad will result in a click or conversion. According to Google, automated bid strategy is designed to help you achieve a specific goal for your... [Read more]

Data collection and analysis can strengthen your marketing efforts. You can strategically utilize data to more effectively reach a target market. Data analysis can help you to understand your customer’s pain points, purchase preferences, and shopping habits. MarketingProfs is hosting a webinar ‘Moving Beyond Metrics: Being Truly Data-Driven’... [Read more]

Integration of right technology helps you to give an edge to your marketing efforts. You can reach your target audience via different channels and persuade them to take an action with appropriate technological solutions. Digital Marketing Depot is hosting a webinar ‘Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready’... [Read more]

Effective communication is a key to empathize with your audience and persuade them to take an action. Clear communication is all the more important during a crisis like COVID-19 pandemic. Go Fish Digital contributor Larhonda Sparrow has shared three tips to strengthen your communication during the COVID-19 pandemic. Sparrow says, “Right... [Read more]

By understanding your audiences’ needs and accordingly offering your products and services, you can grow your sales. In-depth understanding of human psychology can be a great way to do this. User experience also plays an important role in getting new customers and retaining them. Rank Ranger contributors Mordy Oberstein and Sapir Karabello... [Read more]

MarketingSherpa has published a bundle of 6 checklists to help you optimize your email marketing. You can download these checklists and refer while creating your next email marketing campaign. The MarketingSherpa team says, “The MECLABS Institute Email Messaging online certification course walks students through a step-by-step... [Read more]

A well-designed website, landing page, email or an infographic can help you create your desired marketing impact. By understanding the nuances of a good design, you can create attractive content formats an attract more customers. Marketing Experiments has published a new video ’21 Psychological Elements that Power Effective Web Design Infographic’... [Read more]