According to Siddhartha Rastogi of Ambit Asset Management, just like the Great Depression, dot-com bubble and the 2008 financial crash, Covid-19 will change the way the world works. In this new normal too, networking is going to one of the most important skills you will need. Entrepreneur Magazine has published a new video ‘How to Network... [Read more]

Entrepreneur Magazine contributor Pritam Das has shared three useful tips for marketing your service business. He has shared some useful insights that can help you to understand your audience and promote your business. Das says, “Marketing a product and a service are very similar in some ways: You have to identify your customers... [Read more]

Effective email marketing helps you to build relationships with prospects, leads and current customers. You can send highly personalized content to customers by segmenting them based on their preferences. MarketingProfs is hosting a webinar ‘Why Email Is the Key to Marketing ROI’ on Thursday, May 7, 2020 at 2.00 pm ET. The MarketingProfs... [Read more]

You really need an autoresponder for your online business. It manages all your email communications with your clients and prospective clients who have opted in for your emails. You have many choices of autoresponder, and most of them work well. The problem is that most of them also have a significant ongoing monthly or yearly fee. Now, there is an autoresponder... [Read more]

Competitor analysis in marketing refers to assessment of the strengths and weaknesses of current and potential competitors. By evaluating your competitor strategies, you can plan your marketing campaigns. ClickZ contributor Tereza Litsa has shared six ways to improve your digital marketing using competitor analysis. Litsa says, “A frequent... [Read more]

The COVID-19 outbreak has created uncertainty around the world. To keep your businesses running, you need to evolve newer techniques. Marketing Land has shared 17 ways PPC can help your business survive during the economic crisis. The Marketing Land team says, “Consumer demand is evaporating for some businesses, while others may be... [Read more]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘How SEOs Need to Be Thinking Differently About Ranking’ featuring Mark Traphagen. Listen to this podcast and learn how to perceive your search engine ranking goals. Csutoras says, “For episode 191 of The Search Engine Journal Show, I had... [Read more]

New software by Mark Laxton, CEO of One Soci, called Social365, automates all of your Social Media content for you (and for your clients; see details below). This new software gives you: ► 365 proven post ideas from professional social media marketers and influencers that you can customize and post to your social media accounts ► 21 powerful engagement... [Read more]

According to a HubSpot Research survey, 64% of marketers actively invest in SEO. Search engines are getting better to understand search intent of their users and to provide improved search experience. Your content may rank in search engine results if it provides an answer or a solution to the searchers. SEMrush contributor Marina Siradegyan... [Read more]

Link building is the process of getting new links and exchanging links with other websites to increase your website’s backlinks. Backlinks are a crucial factor for organic search ranking which can get you more and consistent traffic. Search Engine Journal‘s Patrick Reinhart has shared five tips to help you run a sustainable link building... [Read more]

The COVID-19 pandemic has created several challenges for the businesses. Most businesses processes are hit by this crisis. But to come out of it or to cope with this pandemic, you need to evolve newer ways to deal with different tasks. Rank Ranger‘s latest The In Search SEO Podcast ‘Doing SEO on Sites During The COVID-19 Pandemic’... [Read more]

'Extempore' is an app, available both for Android and iOS, that lets you run a teleprompter (similar to the one senators, presidents and prime ministers use for their speeches) on your phone while recording your video at the same time. With 'Extempore', you will never be at a loss for words. They will be right in front of you... [Read more]

A well-designed landing page can help you to drive traffic, improve your SEO and grow your business. Since landing pages are created with a singular goal, it is easier to generate more leads and convert them. PPC Hero contributor Alexandria Nixon has shared six best practices to design effective landing pages for your website. Nixon says,... [Read more]

In today’s competitive business environment, customers want have several expectations such as seamless experiences, best post-purchase service etc. By creating compelling digital experiences you can drive business growth and improve customer retention. Digital Marketing Depot is hosting a webinar ‘Delivering Compelling Experiences... [Read more]

Selection of colors plays major role in the success of your marketing campaigns. From your website to email marketing, colors play a very important role. WebFX has published a new infographic titled ‘Psychology of Color’ to help you improve your marketing effectiveness with right color selection. The WebFX team says, “Perhaps... [Read more]

This isn't about the Corona Virus. It’s about viral traffic. Viral traffic happens when someone comes to your site (or your social media account), likes what they find and chooses to invite more people and those visitors do the same. Your traffic multiplies the way a virus does. It's an ideal way to get traffic and to get new sign-ups for your mailing list... [Read more]

Just having your presence on social media is not enough. You need to reach your audience at the right time to catch their attention and appeal them. Social Media Today‘s Andrew Hutchinson has published a new report on ‘Best Times to Post on Social Media During COVID-19’. Hutchinson says, “The COVID-19 lockdowns have... [Read more]

Your website could be one of the biggest sources of your revenue. A responsive website can help you to win new prospects and create repeat visitors. Merkle and Marketing Dive have made available replay of a webinar on ‘How to Drive Revenue Through Your Website’. The Merkle team says, “Join us for a webinar to see how 4Cite’s... [Read more]

Social media advertising is one of the quickest and most effective ways to connect with your target audience. By promoting your products on different social media channels, you can grow your online sales. Convince & Convert‘s Jay Baer has published a new podcast episode ‘What Works Now in Social Media Ads According to Big Data’... [Read more]

David Kirby just launched a package of software and training that they call 'Annihilation'. It's an Internet marketing program that combines software with a novel strategy and traffic source to sell their highly successful marketing agency service as an affiliate... [Read more]

You can improve your website’s conversion rate by analyzing the visitor actions. By providing satisfying user experience you can create repeat visitors and grow your site revenue. Convince & Convert contributor Lilach Bullock has shared seven ways to help your improve your conversion rate by performing effective web analytics. Bullock... [Read more]

Lead nurturing refers to the process of developing relationships with buyers at every stage of the sales funnel. It helps you to convert your inbound traffic into sales. HubSpot contributor Jesse Mawhinney has shared seven ways to nurture more leads. Mawhinney says, “In this guide, we’ll cover seven of the most effective lead... [Read more]

Rebecca Riserbato has published an article with 19 SEO tips shared by HubSpot team. Read these tips to enhance your SEO performance and increase your website traffic. Riserbato says, “Coupled with almost every social media platforms’ unwillingness to direct users off their website and the ever-growing mountain of emails piling up... [Read more]

Search Engine Land’s Barry Schwartz has published a new video on ‘content generation ideas and do small things in SEO matter’ featuring Aaron Friedman. Watch this video to explore new content generation ideas for achieving better SEO performance. Schwartz says, “My next interview while I was in Israel last December... [Read more]

Marketing automation enables you to engage, retain and grow your user base. A good marketing automation platform can help you to smoothly run your marketing campaigns. Martech Today is hosting a webinar ‘What to Expect When Migrating Marketing Automation Platforms’ on Thursday, May 14, 2020 at 1.00 pm EDT. The Martech Today team says,... [Read more]

An effective search engine optimization (SEO) strategy can help your website rise to the top of search-engine results. You can achieve better SEO results with tools available online. SEMrush contributor Erika Varagouli has shared a list of 17 free SEO tools to improve your SEO in 2020. Varagouli says, “Identifying and managing technical... [Read more]