With the constantly rising number of users, Instagram offers an unparalleled opportunity for businesses to reach their prospects. Blogging Wizard’s Adam Connell has shared 30+ Instagram tips, features & hacks to grow your audience and save time. He says, “Ready to take your Instagram account to the next level? Let’s jump into the definitive... [Read more]

Content planning is the process of deciding what you’ll publish and when. Its main role is to prioritize content creation based on a marketing and content strategy. Ahrefs contributor Michal Pecáneka has shared five steps to help you create a content plan. He says, “If you regularly create content (as you probably should), you need proper content... [Read more]

A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Search Engine Journal contributor Julia McCoy has shared 10 reasons why you need a long-term content strategy. She says, “Marketers who create long-term content strategies often publish more effective content,... [Read more]

The Metaverse is the topic of conversation in many circles, marketing, pop culture, politics, the academy, etc. With NFTVerse, you can start marketing in the Metaverse, this emerging enhanced version of the internet where virtual items (virtual reality, virtual currency, virtual art, virtual experiences, etc.) become “real”. And you can... [Read more]

Content is the king. With quality content, you can achieve desired results from your Instagram marketing campaigns. Search Engine Journal contributor Brent Csutoras has shared eight steps to creating an Instagram content plan. He says, “In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram.... [Read more]

Semrush is hosting a webinar ‘Marketing your own agency when you’re busy marketing other businesses’ on Thursday, June 30, 2022, at 11.00 am ET. The Semrush team says, “How do you divide your time? On the phone with clients? Working on strategy? Optimizing sites and campaigns? Reporting? What about time to promote your own agency?... [Read more]

Semrush has made available the ‘Mastering Digital PR with Brian Dean’ course free of cost. This three-hour course features 17 exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “The course is designed for businesses seeking to grow with PR, in any industry. Content includes all of the advanced strategies... [Read more]

The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. Content Marketing Institute contributor Ann Gynn has shared five meta description tips to help your content get more clicks. She says, “Here’s how to make the most of the words that... [Read more]

Podcasting is an integral part of your content marketing strategy. It helps you connect with new audiences and convert them into customers. Content Marketing Institute is hosting a webinar ‘Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 29, 2022, at 2.00 pm ET. The CMI... [Read more]

Rank Ranger has published a new podcast episode ‘5 SEO Site Migration Mistakes to Avoid’ featuring Sara Moccand. The Rank Ranger team says, “Today we’re going to be discussing five key mistakes to avoid when migrating your website with a lady who last year gave in and subscribed to Netflix and Disney Plus. She’s the co-host... [Read more]

HubSpot has published a new video ‘How Buzzfeed Expanded From Digital Media To Selling Tasty Cookware At Walmart’ explaining Buzzfeed’s growth strategy. The HubSpot team says, “In this video we’re breaking down how Buzzfeed was able to transform their Tasty cooking videos into Tasty cookware products that are now sold at Walmart!... [Read more]

Neil Patel has published a new video ‘8 Things That Are Ruining Your eCommerce Sales’ to help marketers increase their e-commerce sales. He says, “Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that... [Read more]

Clear headlines help you capture the attention of your target audience. They should reflect the content that you have crafted in your respective articles. Content Marketing Institute contributor Ann Gynn has shared seven steps to creating powerful headlines. She says, “With so much riding on the headlines, coming up with the perfect sentence to... [Read more]

Getting discovered online is essential to achieving your business goals. Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website, including every team involved. Search Engine Journal is hosting a webinar ‘8 Ways To End Silo Mentality & Increase Business Agility’ on Wednesday, July 27, 2022,... [Read more]

By conducting surveys, you can perform a need analysis and understand the market. There are several paid and free online tools that can be used to conduct in-depth surveys. Search Engine Journal contributor Amelia Willson has shared a list of top soz free survey maker tools for marketers. She says, “Below I outline the top six free survey makers,... [Read more]

Search Engine Journal contributor Greg Jarboe has published ‘A Guide To Social Media Algorithms & How They Work’ to help marketers improve social media marketing performance. He says, “Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But,... [Read more]

Both YouTube and TikTok have their own domination. YouTube has 2 billion users and on the other hand half of Gen-Z consumers are on TikTok. HubSpot contributor Erin Rodrigue has shared an in-depth analysis on YouTube vs. TikTok and which one is better for your business in 2022. She says, “Short-form video is dominating the social media landscape... [Read more]

Video is an incredible marketing tool. Quality video content helps you achieve your marketing goals. HubSpot contributor Flori Needle has shared the top 5 video marketing challenges in 2022. She says, “Let’s go in-depth into each of these challenges and how you can address them if you also struggle with them. 1. Lack of time to create video... [Read more]