When it comes to social media marketing, you need to analyze the performance of your campaigns in relation to the day and time they were posted. HubSpot contributor Flori Needle has published ‘When to Post on TikTok: A Simple Guide’ sharing useful insights on the best time to post on TikTok. She says, “If you’re looking to increase... [Read more]

In the latest episode of YouTube’s official trends podcast, Brian Farnham has shared the video trends that will dominate the platform in 2023. He says, “With 2022 in the books, it’s a natural time for one to look back on the year while dreaming of what 2023 might bring. For YouTube’s new trends podcast, Like & Describe, that means... [Read more]

Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads. He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks... [Read more]

The world is shifting to a new kind of business model. ProductDyno was designed to adapt your business to this new model. The direct-to-consumer eCommerce market, as well as many other service industries, have all moved to subscription billing, for better or worse. On the minus side, the consumer has to continue paying, rather than paying just once. On... [Read more]

Upstream marketing focuses on creating long-term goals and considers the future of the business whereas downstream marketing looks at current customer needs and sets goals that are reachable in a short period of time. PPCexpo has published an article explaining Upstream vs. Downstream Marketing. The PPCexpo team says, “Upstream vs. downstream... [Read more]

The team Google E-E-A-T refers to Experience, Expertise, Authoritativeness, And Trust. Erik Emanuelli has published a comprehensive guide explaining Google E-E-A-T. He says, “Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise,... [Read more]

2023 is hear and its time to plan your marketing and execute the already planned campaigns. Every year bring new opportunities and challenging and coping with them is a way to success. Martech Series contributor Paroma Sen has highlighted three things marketers need to pay attention to in 2023. She says, “Most marketers will spend the beginning... [Read more]

When you build a product, the ideal is to build one many people (“affiliates”) will want to promote. The Affiliate Product Creator’s Handbook shows how one product developer did it. Specifically, it is self-referential; it shows how Mark Zschiegner, the author, built The Affiliate Product Creator’s Handbook. He used automation... [Read more]

SEO has become the heart of business growth today. An effective SEO strategy helps your business grow beyond borders. Content Marketing Institute contributor Mike Murray has published an article featuring eight useful tips to achieve SEO success in 2023. He says, “As you start the new year, try these eight tips to keep your SEO thriving. 1. Review... [Read more]

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance... [Read more]

Near Media has published a new video featuring Barry Schwartz on UI, Algorithms and AI Spam. The Near Media team says, “In this 44 minute interview, David, Mike and Greg interrogate Barry Schwartz about algorithm updates, the SERP and the future of Google in an era of AI-generated content. Here are the topics in roughly the order they appear: Google... [Read more]

CodeHub lets you build your own Digital Product Selling Platform and start your own software selling business today. You can become an owner of a fully-functioning software selling platform (similar to AppSumo.com) that is pre-stocked with hundreds of software products.... [Read more]

Your website’s About Us page is one of the most important and integral parts of your website. It helps you let people know what you can do for them. Search Engine Land contributor Julia McCoy has published an in-depth article on crafting a great About Us page. She says, “People generally rank the About Us page as the second-most important... [Read more]

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. HubSpot has published ‘The Ultimate Guide to B2B Marketing in 2022’ featuring a variety of B2B marketing strategies you can use to reach and resonate with your business audience. Allie Decker says, “The... [Read more]

Over half of consumers would stop buying from a company after multiple bad experiences. MarTech is hosting a webinar ‘7 Ways to Keep Your Customers Coming Back in 2023’ on Thursday, January 12, 2023. The MarTech team says, “With a myriad of ways to win customer loyalty, Jon will break down the seven most effective strategies according... [Read more]

Jason Oickle's New Year 2023 PLR Bundle is a time-limited New Year offer that includes all the PLR internet marketing packages he released during 2022. You're getting 16 PLR Lead Magnet packages targeting many different sub-niches in the Internet Marketing category.... [Read more]

Digital Marketing Institute has published a video recording of its webinar ‘How Data Science Can Boost SEO Strategy in 2023’ featuring Neil Patel & Chris Penn. Watch the video to learn: What does data-driven actually mean Optimizing the user experience and what to watch out for in UX in 2023 Understanding your target audience through... [Read more]

ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI... [Read more]

URL redirection, also called URL forwarding, is a technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Search Engine Journal has published ‘URL Redirects for SEO: A Technical Guide’ featuring a comprehensive overview... [Read more]

RapidReviewz fits into a natural slot in marketing infrastructure. People considering buying a product often seek out reviews of the product to assess how well it will fit their needs.... [Read more]

Search Engine Journal has published ‘State Of SEO: In-House Report’ featuring SEO strategies to boost your business performance. The SEJ team says, “Our latest State of SEO report has all the first-party data you need to inform your 2023 strategy. We gathered information from SEO pros, just like you, on topics ranging from salaries... [Read more]

Social media platforms are driving the business ecosystem today by connecting them with their customers. Every year, social media continues to evolve and get better. Search Engine Journal contributor Bea Canuel has published an article featuring seven expert social media marketing predictions for 2023. She says, “With emerging technologies, never-ending feature... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal podcast ‘Creative Intelligence And Its Role In Online Advertising’ featuring Alex Collmer. Loren Baker says, “You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to... [Read more]

Blogging is a creative process. Quality content publishing can help you attract new visitors and keep them for life. Watch Neil Patel’s video ‘Why Your Blog Strategy Isn’t Driving Traffic’ to grow your blog. He says, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment. Though so... [Read more]

Forrester has made available a video replay of a panel discussion on ‘Here’s How To Plan And Budget For 2023 Cybersecurity Trends’. The Forrester team says, “As 2023 approaches, security leaders are hard at work planning for the cybersecurity trends headed our way – setting budgets, developing plans, and establishing priorities.... [Read more]

Forbes expert Nick Kraus has published a blog post answering the question ‘What Is The Purpose Of Content Marketing?’. He says, “As the founder and CEO of Kraus Marketing, a full-service digital marketing agency, I’ve seen firsthand how successful content marketing can be for businesses. I’ve also seen how so many companies get... [Read more]

A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea early in the product development cycle. Copyblogger contributor Pamela Wilson has published an article explaining the concept of Minimum Viable Product. She says, “Copyblogger Academy features the Minimum Viable Product... [Read more]