Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your... [Read more]

Instagram has come out as a strong platform for businesses to showcase their products. To achieve marketing success on Instagram you should use hashtags for getting your content a wider visibility and reach more people. Social Media Examiner’s Jenn Herman has published a new guide on improving your business performance with Instagram hashtags. Herman... [Read more]

Your marketing campaigns speak for you. Influential campaigns help you by appealing to your audience and give a boost to your sales. Attest and Marketing Week have released a new guide called ‘The Marketing Leader’s Guide to Campaign Planning’. MW team says, “You know how to set up a campaign. But how can you elevate your... [Read more]

Twitter Media Studio has a new tool called Conversation Insights which enables publishers to see tweets they may have missed on a customizable dashboard. With this tool you can see what’s being said about your tweets by other Twitter users. Social Media Examiner’s Grace Duffy has published a new podcast episode titled ‘Twitter Introduces... [Read more]

Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening... [Read more]

Facebook adverting is one of the most useful ways to reach out your target audience and grow sales. By adopting right strategy for Facebook advertising you can continue to enhance your marketing performance. Social Media Examiner contributor Michael Stelzner has published a new podcast episode ‘Facebook Ads Strategy: A New Approach for a... [Read more]

Quality content is mandatory for achieving your digital marketing goals. With the availability of multiple channels that connect you with your target audience, content is the thing that can help you influence the buyers. Content Marketing Institute is hosting a webinar on ‘Beyond the Website: Delivering Content and Digital Experiences in a Multi-Everything... [Read more]

Content distribution is one of the most important part of your content marketing activities. By putting your content in front of the right audience you can achieve your marketing goals. MOZ team has published a new Whiteboard Friday video ‘The Content Distribution Playbook’ featuring Ross Simmonds. MOZ team says, “If you’re... [Read more]

PPC bid management is one of several core activities needed to maintain a healthy PPC account. It is one of the most important and complicated part of PPC marketing. Search Engine Guide contributor Robert Clough has shared five useful PPC big management tips. Clough says, “The process of Pay Per Click management is complex.... [Read more]

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries... [Read more]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five... [Read more]

By repusposing your content you can reach new audience by inserting latest information to your already existing content. You can repurpose webinar content, blog posts, visual content in different forms and continue to get momentum with it. Blogging Wizard contributor Elna Cain has shared 24 ways to repurpose your blog content. Cain says, “What... [Read more]

Link building is an essential element of your SEO success. It helps you to build your website’s credibility in front of search engines and your search customers. Quality links can be secured by creating valuable piece of content which is useful to your audience. Martech Advisor contributor Chiradeep BasuMallick has shared some useful... [Read more]

BERT (Bidirectional Encoder Representations from Transformers) is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including... [Read more]

Today’s online marketing structure is dependent on coding. We use websites, apps, search engine marketing strategies powered by right coding skills. To make most from the digital channels you are using in marketing coding knowledge can help you to stay ahead in the race. HubSpot contributor Evelyn Wolf has published an article ‘Is... [Read more]

Intent marketing refers to the concept of of marketing your product or service based on a customer’s intent to make a purchase decision. By identifying customer intent you can achieve better search marketing with the help of right keyword selection. Neil Patel has published a new podcast episode ‘How to Use Intent to Shape Your Content... [Read more]

Blogging is treated as a marketing tactic that helps you to to get your business more online visibility. A well maintained blog with quality content helps you to connect with wider audience and increase your sales. To make people visit your blog repeatedly, what you need is quality, refreshing and useful content. Search Engine Journal contributor... [Read more]

Online advertising has been the backbone of business for over 25 years. It has seen several changes in the course of time. Social Media Today contributor Nancy Kapoor has published a new infographic highlighting 25 fascinating years of digital advertising. Kapoor says, “Digital advertising has come to redefine the marketing landscape,... [Read more]

By excelling in your content marketing initiatives you can boost your brand awareness and sales. To create content that attracts visitors and helps you get new customer, you need to know about their preferences and requirements. Content Marketing Institute contributor Joe Pulizzi has shared seven laws for achieving long term content marketing success. Pulizzi... [Read more]

To grow your business you need customers. And to win more and more customers you need to prove that you have the best products and services for them. Search Engine Journal team is hosting a webinar on ‘Client Reporting: How Top Agencies Do It Better’ on Wednesday, December 4 , 2019 at 2.00 pm ET. Attend this webinar to learn how you can... [Read more]

Data is the heart of your marketing initiatives today. By collecting your customer data in appropriate manner you can give a boost to your business. Forbes contributor Paul Talbot has published the transcript of his interview with Antonio Tomarchio, founder and CEO of Cuebiq. Talbot says, “When marketers analyze data, one segment that... [Read more]

To create content that delivers result you need to put multiple minds at work. By researching well and brainstorming different ideas, you can come out with new ideas that can help you to capture the interest of your audience and lead them to an action. Impact’s Liz Murphy has published a new podcast episode ‘How to Run a Content Brainstorm... [Read more]

A Walker Information study has revealed that approximately $75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty. To increase customer retention and loyalty we need to make their online journey smooth so that they are being treated well. eMarketer is hosting a webinar on ‘Five... [Read more]