Ways to Strengthen LinkedIn Marketing with Video - IM NewsWatch Newsletter, September 4, 2020
September 4th, 2020 at 8:53 am EDT
Friday, September 4, 2020
Multivariate Testing – Everything You Need to Know
VWO defines Multivariate testing as a technique for testing a hypothesis in which multiple variables are modified.In terms of a website, it is an experimentation that leads to modification and testing of multiple elements of a webpage to determine which combination of the page leads to the maximum positive impact on conversion.Shubhi Ahluwalia has... [Read more]
Your 5-Step Plan to Convert More Prospects on Social Media
Social Media Examiner’s Laura Farkas has shared a five-step plan to help you convert more prospects on social media.She says, “Let’s look at a funnel framework you can model to take care of the main elements of your marketing—awareness, interest, demand, and action—so you can land your ideal clients on autopilot.#1: Use Your Ideal... [Read more]
How to Be Authentic When Streaming Live [Video]
When you are streaming live, the biggest challenge you face is – how to connect with your audience and sound convincing.To help everyone planning a live stream, Social Media Examiner has published a new video ‘How to Be Authentic When Streaming Live’.The SME team says, “Are you being too professional during your live streams?... [Read more]
Four Ways to Strengthen LinkedIn Marketing with Video
Video is an irresistible weapon when it comes to marketing and promotion. With quality content, you can continue to persuade more prospects and turn them into customers.Social Media Examiner’s Louise Brogan has shared four useful ways to help you improve LinkedIn marketing with video content.Brogan says, “Want to stand out on LinkedIn?... [Read more]
Your Guide to Keyword Research for SEO
Effective keyword research enables you to discover priority terms, phrases, and questions to optimize your content for SEO.Seer Interactive contributor Ben Ballance has shared a comprehensive article on doing keyword research for better SEO performance.Ballance says, “Keyword research is one of the building blocks of SEO. And, really, any successful... [Read more]
Five Tips to Create SEO-Friendly FAQ Pages
Your website’s FAQ pages can be valuable to improve organic performance. You can do it by optimizing the pages for relevant keywords.Seer Interactive’s Pete Long has shared five useful tips to help you create SEO-friendly FAQ pages for your website.Long says, “FAQ pages should include the most common questions amongst your users.... [Read more]
Your Guide to Posting on Social Media
Blogging Wizard’s Kim Lochery has published a guide called ‘The Best Times To Post On Social Media: The Definitive Guide (With Stats & Facts To Back It Up)’.Read this guide to learn when you should be posting on different social media platforms.Lochery says, “If you’re creating a social media strategy that you hope will... [Read more]
CMI Shares 8 Tools to Optimize Your Old Content
Content Marketing Institute contributor Ann Smarty has shared a list of eight tools to help you optimize your content for new conversions.She says, “I wrote on how to boost organic rankings of your old content. But how do you improve its conversions? Consider this process and these tools.1. Find your higher-ranking pagesHow much current traffic... [Read more]
Preparing for the Uncertain Future for SEO [Podcast]
SEO is the key to your organizational growth today. With the changing search algorithms, you need to keep your SEO strategy dynamic – for best results.Searchmetrics has published a new episode of ‘Voices of Search’ podcast titled ‘Preparing for the Uncertain Future for SEO’ featuring Tyson Stockton and Benjamin Shapiro.The... [Read more]
‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ Webinar September 9 [Webinar]
Link building is an important process to help your website make it to the leading search result pages. Internal linking enables you to improve the site’s usability through anchor texts and boosts page views.Search Engine Journal is hosting a webinar ‘Internal Linking: How to Unlock Your Site’s Hidden Potential’ on Wednesday, September... [Read more]
A Complete Guide to the Google RankBrain Algorithm [Guide]
Search Engine Journal’s Dave Davies has published ‘A Complete Guide to the Google RankBrain Algorithm’ to help you understand Google’s RankBrain Algorithm to improve your SEO rankings.Davies says, “RankBrain is a system by which Google can better understand the likely user intent of a search query. It was rolled out in... [Read more]
Expanded Ecommerce on Facebook & Instagram [Podcast]
Search Engine Journal has published a new podcast episode ‘Expanded Ecommerce on Facebook & Instagram’.Christine Zirnheld says, “Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock.Plus, why the new CVS ad network... [Read more]
Six Ways to Create Successful Marketing Proposals
A well-crafted marketing proposal wins you more business. To create a winning proposal, you need a combination of ideas and copywriting skills.Jeff Bullas has shared six ways to help you create successful marketing proposals.Bullas says, “Bid-winning proposal-writing is based principally on rectifying the problems outlined in the first section.... [Read more]
Strategies to Promote Your Next Webinar
By hosting webinars and events, you can create a wider following for your business. But you need to adopt a right strategy to make sure that you can more and more participants for your events.HubSpot’s Lindsay Kolowich Cox has shared 18 webinar promotion tips to help you get more participants in your next webinar.She says, “A webinar (also... [Read more]
HubSpot Shares 79 Marketing Tools and Software for Businesses
The right tools and strategies can help you to take your marketing to the next level. And to choose the ones that can be useful for your business, you need expert help.HubSpot contributor Bethany Cartwright has published an article highlighting 79 marketing tools and software for every business & budget.Cartwright says, “In the world of... [Read more]
Legal SEO & Content Tips, Unlearning Bad Habits & More [Podcast]
Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Legal SEO & Content Tips, Unlearning Bad Habits & More’ featuring Alex Valencia.Listen to this podcast and learn:What is We Do Web Content and what do they offer as a company?Alex shares how COVID-19 impacted the business.One marketing idea that... [Read more]
Social Selling on LinkedIn: The Ultimate Guide [Free Guide]
HubSpot has published ‘Social Selling on LinkedIn: The Ultimate Guide’ to help marketers and companies use LinkedIn for social selling. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales”.Read this free guide... [Read more]
PPC 101: A Complete Guide to PPC Marketing Basics [E-book]
Search Engine Journal has published a new e-book ‘PPC 101: A Complete Guide to PPC Marketing Basics’ to help marketers understand the PPC marketing.This 16-chapter guide will help you to discover and learn the basics of PPC.The SEJ team says, “If you’re new to the world of paid search, it can be overwhelming. Pay-per-click (PPC)... [Read more]
‘Maximize your Content Strategy with a Content Audit’ Webinar September 3 [Webinar]
A well-planned content strategy enables you to enhance your online reach and grow your customer base. And content audit is a process to continuously improve your content.Amplexor is hosting a webinar ‘Maximize your Content Strategy with a Content Audit’ on Thursday, September 3, 2020, at 7.00 pm PDT.The Amplexor team says, “70% of companies... [Read more]
Complete Guide to Google Local Inventory Ads [Guide]
Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products.Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads.This guide will help you learn about:The difference between local inventory... [Read more]
How to Stand Out As a Brand by Creating Content People Love [Podcast]
IMPACT’s Kathleen Booth has published a new episode of the Inbound Success podcast ‘How to stand out as a brand by creating content people love’ featuring Ann Handley.Booth says, “This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her... [Read more]
Two Ways to Build a Stronger Voice Strategy
Voice is the new and dynamic driver of the search today. With the adoption of more and more mobile devices, the voice search is creating new opportunities for everyone to reach more and more Internet users.Content Marketing Institute’s Christoph Trappe has shared two useful strategies to help you create a stronger voice SEO strategy for your... [Read more]