In the world of social media you need to be careful about your online reputation as it plays a pivotal role in your business growth. The Search Engine Journal contributor Pierre Zarokian has shared seven expert tips to help marketers protect their online reputation. Zarokian says, “Recent changes to Google’s algorithm (which we think... [Read more]

The Search Engine Journal team has published a new ebook ‘Advanced Technical SEO: A Complete Guide’. The SEJ team says, “Learn the top technical SEO tactics that will help you rise to the top of the SERPs. Ready to take your SEO strategy to the next level? Search Engine Journal’s ebook, Advanced Technical SEO: A Complete... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Improve Ecommerce SEO with User Generated Content’ on Wednesday, May 8 at 2.00 PM ET. This webinar will be presented by Ryan Deangelo, Senior Client Success Manager, Yotpo, Joseph Yakuel Founder & CEO, Agency Within and Loren Baker Founder & Owner, Search Engine... [Read more]

The Rainmaker team has published a new podcast episode ‘Using Content to Systematically Move Prospects Toward a Purchase’. Sonia Simone says, “Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic content can move people... [Read more]

Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July,... [Read more]

The Ezoic team has published a new podcast episode ‘Bot Traffic, AMP Updates & Utilizing LinkedIn’. Listen to this podcast and explore some useful strategies to improve your marketing. The Ezoic team says “Tyler and Shelby talk about how bots accounted for nearly 40% of online traffic in 2018 and how BBC News is utilizing... [Read more]

Your marketing efforts need right tools to strengthen the campaigns and get desired results. The Social Media Examiner contributor Erik Fisher has published a list of 26 mobile and desktop tools that can help you to improve your marketing. Fisher says, “Looking for better ways to create videos, audio, and images? Want a list of tools... [Read more]

The Marketing Dive team has made available a replay of its webinar on ‘Understanding the New Customer Acquisition Funnel’. The MD team says, “The popularity growth of third-party websites, voice assistants, maps and apps means that customer acquisition no longer starts with your website’s homepage. By the time a consumer lands... [Read more]

The Search Engine Journal team is hosting a webinar on ‘How to Take Your Website Beyond Fast’ on Wednesday, April 24 at 2.00 PM ET. This webinar will be presented by Jono Alderson, Special Ops, Yoast and Brent Csutoras, Advisor and Owner, Search Engine Journal. The SEJ team says, “Join this webinar as Yoast’s Jono Alderson... [Read more]

Sue B. Zimmerman is hosting a webinar on ‘The 3 Keys To Getting Highly Engaged Instagram Followers and Buyers’ on Tuesday, April 23, 2019 at 1.00 pm ET. Join this webinar to learn the following: How to transform your Instagram into a “bridge of opportunity” that becomes your #1 performing marketing platform3 visual secrets that... [Read more]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]

The HubSpot contributor Clifford Chi has shared 2019 YouTube demographics data. It shows some significant trends observed on the video sharing site. Here are some of the findings: Approximately 90% of 18-44 year old American internet users watch videos on YouTube 50% American internet users aged 65 and over watch videos on YouTube46% of millennials... [Read more]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing... [Read more]

One of the best ways to boost your online sales is to expand your online reach to more and more people. SEO and social media platforms can help you to enhance your online presence. The Entrepreneur magazine contributor Syed Balkhi has shared three strategies to reach more online audience. Balkhi says, “Here are three essential strategies... [Read more]

Innovation leads you to achieve better results in business. Especially when it comes to marketing and promotion you need to experiment with different techniques for better sales. The Entrepreneur magazine contributor Kimanzi Constable has shared three tactics that can increase your company’s sales. Constable says, “Marketing can... [Read more]

The Backlinko team has published the findings from analysis of 12 million outreach emails. The findings say that only 8.5% of outreach emails receive a response. Here are more findings: Outreach emails with long subject lines achieve 24.6% higher average response rate Emailing the same contact multiple times leads to 2x more responses Personalized... [Read more]

Search Engine Optimization requires an in-depth understanding of the search engine algorithms and a variety of tactics to gain higher position in the search results. The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance. Cojocariu... [Read more]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin has shared some useful tips on improving link building efforts. The MOZ team says, “The final episode in our six-part One-Hour Guide to SEO series deals with a topic that’s a perennial favorite among SEOs: link building. Today, learn why... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Data, Data Everywhere — But Where are the Customer Insights?’ on Tuesday, May 7, 2019 at 1.00 pm EDT. The DMD team says, “Join our data analytics experts as they show you how to use AI and data visualization to drive pipeline and revenue growth. You’ll learn techniques to better... [Read more]

The Instagram Stories feature has created a new opportunity for the brands to promote their products and services. It helps you to increase your following and improve sales. The Shopify contributor Braveen Kumar has shared some useful tips on using Instagram Stories for marketing. Kumar says, “Instagram Stories have changed the way we... [Read more]

The Rainmaker team has published a new podcast episode ‘Get 10 Content Marketing Boosters in 20 Minutes’. Sonia Simone says, “It can be helpful to break your strategy sessions into manageable chunks. In this 19-minute episode, I go over 10 important elements that will boost your content marketing success. For your reference,... [Read more]

A well-though social media marketing strategy enables you to create greater marketing impact and improve sales. The Shopify contributor Braveen Kumar has published a guide titled ‘How to Create a Social Media Marketing Strategy’. On ‘creating a social media strategy’, Kumar says, “Before you post anything, it helps... [Read more]