The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving. StackAdapt is hosting a webinar ‘The Basics of Audience Targeting With Programmatic’ on Wednesday, July 27, 2022, at 11.00 am ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic... [Read more]

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’. The ID team says, “For a true marketing personalization strategy,... [Read more]

To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions. Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes. They say, “In this article, we offer 8 recommendations, drawn from our... [Read more]

We will have more details tomorrow about Animaxime, but here are the highlights for this collection of animated graphics: ➤ All “done for you” unlimited animation templates ➤ Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more! ➤ No need for complicated software even... [Read more]

HubSpot has published a new video ‘5 Steps To Get Your First 1,000 Instagram Followers In 2022’ to help you get and increase your followers on Instagram. The HubSpot team says, “In this video, we’re breaking down how to grow your Instagram and get your first 1,000 followers! These are the 5 steps you need to follow if you want to... [Read more]

Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Content Marketing Institute is hosting a webinar ‘Become a Fearless Marketer: Use Content to Thrive in any Scenario’ on Wednesday, August 3, 2022, at 1.00 pm... [Read more]

Ahrefs has made available the ‘Complete Advanced Link Building Course’ on YouTube. Watch this video and learn how to build backlinks in our complete link-building course for advanced SEOs. Ahrefs  [Read more]

WP Secure. was launched earlier this week. It protects your site from people trying to hack in. That's important because 170,000 WordPress sites were hacked last year, and many hackers got inside the site and took over control.... [Read more]

When you want to get more value out of content, you split it into pieces. They represent sub-topics of more significant topics. These logs can then be split and broken down into even smaller niches. This process is called content splintering. ReadWrite contributor Timothy Carter has published a comprehensive article on implementing a splintered content... [Read more]

Content Marketing Institute has published a new video ‘How Diversity Drives Revenue’ from Content Marketing World sessions. The CMI team says, “Did you know BIPOC markets have a buying power of 💲4 Trillion? Tune in for our REPLAY of Ask the #CMWorld Community ⭐️ Livestream ⭐️ Monday, June 18 at 12pm ET as CMI host Amanda... [Read more]

Email is one of the most important marketing tools. It is one of the most trusted way to reach your audience. Watch Content Marketing Institute’s latest video ‘Mastering Content Marketing | Overcome Email Privacy Challenges’ to improve your email marketing. The CMI team says, “It’s been almost a year since Apple rolled out... [Read more]

Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike. Marketing Dive has published a report on ‘How brands are harnessing influencer marketing’. It covers: How YouTube’s brewing TikTok rivalry could impact mobile video strategies UHow Express... [Read more]

Now you can provide in-demand video creation services as an Agency and earn passive income. The video creation industry is growing daily. Why? Audiences prefer this form of promotion.... [Read more]

To achieve better results, you need to continue improving your content marketing efforts. Your content stays at the core of the marketing strategy and helps you stay close to your audience. Entrepreneur magazine contributor Kenneth Burke has published an article sharing five useful tips to improve your content marketing. He says, “Content may... [Read more]

B2B content marketing is all about using different content formats (video, audio, text, or other formats) to promote your product or service online to different businesses. ReadWrite contributor Irina Weber has published an article featuring eight b2b content marketing practices that work. She says, “B2B content marketing success lies in having... [Read more]

Social media enables us to stay connected with the ones we like and want. Quality social content can prove to be a force to help in relationship building too. Watch Social Media Examiner’s latest video ‘Building Strong Connections with Your Social Media Content’ to learn about the kind of content you should create. The SME team says,... [Read more]

Local Leader is new SaaS software provides all you need to scale quickly by sending offers to qualified leads. Neil Napier, the creator, says it is the perfect local lead gen app for serious marketers, like you.... [Read more]

Omnichannel marketing is an increasingly popular topic in digital marketing today. Digital Marketing Institute is hosting a webinar ‘A Straight Talking Guide on Omnichannel Marketing Strategy’ on Thursday, July 21, 2022. The DMI team says, “In this session, we will pin down the definition of omnichannel marketing before working through... [Read more]

On social media, pictures speak quite louder than words. With the right selection of images and their size, you can make the most of your marketing efforts. Sprout Social contributor Elizabeth Arens has published a guide to social media image sizes. She says, “With 1.18 billion monthly active users, Facebook is the world’s largest social... [Read more]

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’... [Read more]

Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don't. Some graphics work well; others don't. Some benefits work well; others don't. You'll never know which work best for you unless you test.... [Read more]

A small business marketing strategy encompasses what your business needs to achieve specific business objectives through marketing. Search Engine Journal has published a new guide ‘How To Create An Effective SMB Marketing Strategy’ in association with CallRail. The SEJ team says, “According to a survey conducted by CoSchedule, marketers... [Read more]

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. Digital Marketing Institute has published an article explaining omnichannel marketing. The DMI team says, “An omnichannel approach to marketing allows businesses... [Read more]

Digital Marketing Institute has made the ‘Email Analytics, Measuring What Matters in a Privacy-Driven World’ webinar available on-demand. The webinar covers the following: How recent tech-driven changes have impacted the ability to measure email engagement, including Apple’s Mail Privacy Protection, the sunsetting of third-party... [Read more]

Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO. The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support... [Read more]

At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend with. eMarketer is hosting a webinar ‘Make Your Marketing Measurement Matter: Strategies for Success’... [Read more]

A strong content marketing strategy is a blend of quality content and its promotional and distribution plan. It helps you establish your goals, determine priorities, and maximize efficiency. Search Engine Journal contributor Kristi Hine has shared eight elements of a successful content strategy. She says, “Like a marketing octopus, there are... [Read more]

Creativity adds value when it comes to the world of the web. It helps people imagine and develop newer features. Google for Creators has published a new blog post highlighting 4 ways web creators build community. Chanelle Garcia says, “Creators are always looking for ways to connect with their audiences, starting with producing and sharing content... [Read more]