Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast... [Read more]

MOZ team has made available an on-demand webinar ‘Featured Snippets Essentials: What to Know & How to Target’ to help you understand how to use featured snippets for your marketing. This webinar is presented by Britney Muller, Senior SEO Scientist at Moz. Watch this webinar to learn: Understand the different types of featured... [Read more]

Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service 3. Deliver the product or service That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer... [Read more]

Conversion rate optimization (CRO) helps you to increase the percentage of visitors to a website that convert into customers. To convert more customers you need to come out with the strategies that persuade them to make a purchase. Content Marketing Institute is hosting a webinar on ‘2020 Vision: How Conversations Will... [Read more]

To continuously get a flow of visitors to your website, it is important to deliver a satisfying customer experience. And a great experience begins with your website speed. MonsterInsights contributor Aazim Akhtar has shared article on improving your WordPress website speed with the help of Content Delivery Network (CDN). Akhtar says, “There... [Read more]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar... [Read more]

Green screen technology can improve the appearance of your videos, making them more likely to: ► Get people to watch till the end ► Attract Likes, Tweets and Re-posts ► Get clicks on your Call to Action buttons With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to... [Read more]

Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article... [Read more]

By verifying your Facebook Page you can get blue verification badge which lets people know that a Page or profile of public interest is authentic. Social Media Examiner’s Grace Duffy has published a new podcast episode on ‘Facebook Page Verification: What Marketers Need to Know’ featuring Gavin Bell. Listen to the podcast to... [Read more]

Merkle’s Carolyn Ward has published a comprehensive checklist to help you make more sales on Amazon during the 2019 holiday season. Her article is divided in three sections – pre-holiday, peak-holiday and post-holiday. Ward says, “In the blink of an eye, the holidays are already somehow right around the corner, and demand is... [Read more]

Now you can get 100% free traffic (and customers) to your websites and increase sales, using new software, just released by Brett Ingram and Mo Latif. This new traffic software, EngagBot, just launched and in less than a week, nearly 1000 marketers have adopted it to help increase their traffic. EngagBot allows you to quickly tap into 3.5 billion highly... [Read more]

You can use search engine optimization to reach both local and international audience to create more sales. You need to choose an appropriate way to reach the right audience. Portent contributor Kyle Freeman has shared nine ways to target international users with the help of SEO. Freeman says, “88 percent of the world’s internet population... [Read more]

Machine learning helps you to quickly label and analyze huge data sets to improve your marketing efforts. 66% of marketing leaders believe that automation and machine learning can enable their team to focus more on strategic marketing activities. MOZ team has published a new Whiteboard Friday video ‘Machine Learning 101’ featuring Britney... [Read more]

WordPress helps you to develop cost-effective websites which can be updated from anywhere with its easy to use interactive platform. One of the key features of WordPress is its ability to allow you create responsive websites. Quick Sprout team has shared a nine step guide to create your next website with WordPress. Quick Sprout team says, “I’ve... [Read more]

New software, entitled 'Boostrr' has just been released by Shane Nathan and James Renouf. This process is new, it works, and the creators say it is even fun. And, it only takes a few minutes to set up; in fact, they say it only takes a couple of clicks to get going... [Read more]

Global e-commerce graph is rising with increasing accessibility of Internet-connected devices. eMarketer is hosting a webinar on ‘The Pursuit of One-Handed Commerce’ on Thursday, October 31, 2019 at 10.00 am EDT. eMarketer team says, “Join this webinar, and learn how to: Position your marketing around the key trends that are impacting... [Read more]

According to an eMarketer report, Amazon is third largest digital ad platform in the US. Amazon’s total digital advertising share is expected to reach 7% in 2020. CMS Wire contributor Dom Nicastro has shared an article on whether marketers should consider Amazon for advertising. Nicastro says, “It’s not all rosy in the Amazon Ad... [Read more]

The Google Webmasters team has announced a new training series ‘Search for Beginners’ to help people easily create their online presence with right SEO strategies. Webmasters team says, ” Welcome to Search for Beginners, a new fully animated series for anyone who is interested in learning the basics of creating an online presence... [Read more]

Explaindio LLC recently released its newest video creation software, 'Promoyse'. This new tool produces Silicon Valley quality videos, and now you can make unlimited videos for just a single payment. This is the first desktop video maker with full video "click & swap" video templates, and available now for one-time investment... [Read more]

E-commerce marketing drives awareness and action toward a business that sells its product or service electronically. You can use social media, digital content, search engines, and email campaigns in e-commerce marketing to get visitors and facilitate purchases online. Ahrefs contributor Si Quan Ong has shared six proven e-commerce marketing strategies... [Read more]

Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”. Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website. Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO. Bullas says, “Let’s... [Read more]

Innovation and creativity in email marketing campaigns can help you to improve your campaign performance and earn better revenue. AWeber contributor Steli Efti has shared an article highlighting five tips to improve your email marketing campaigns. Efti says, “Follow my 5 tips below to learn how to effectively write them so they don’t... [Read more]

By working as a guest blogger you can establish yourself as an expert in your domain and also create more backlinks. Content Marketing Institute contributor Ann Gynn has shared a step-by-step guide to create more opportunities through guest blogging. Gynn says, “With that vision in mind and based on what I’ve learned from both sides... [Read more]

Starting a new marketing business requires you to perform a comprehensive analysis of the target market and the strategies you would need to create more sales. Search Engine Journal contributor Carolyn Lyden has shared four things you should know while starting a new marketing business. Lyden says, “I’ve collected a few of my best tips... [Read more]