Google continues to improve its search engine algorithm to deliver better user experience. By understanding different ranking criteria set by Google you can improve your search engine marketing results. The Botify team is hosting a webinar ‘Want to Demystify the Google Algorithm?’ on Tuesday, March 31, 2020 at 12.00 pm EST. Botify team... [Read more]

B2B content marketing refers to the concept of using content to expand your business presence and to drive leads and create more sales by appealing to other businesses. The TopRank Marketing team has published a new video ‘Most Effective Forms of B2B Content Marketing’ to help you learn about the B2B content marketing. TopRank... [Read more]

Quality content helps you to achieve higher search engine rank and improve your website traffic. To improve your content you need to regularly assess it for improvement. Searchmetrics contributor Jan Grundmann has shared five ways to help you improve your content optimization efforts. Grundmann says, “The starting point of content... [Read more]

Vick Carty has released new training a few days ago. We are late telling you about it, but it may be helpful to someone who loves to travel (after the virus has been conquered, of course.) It’s called Free Red Carpet Magic, and it’s helpful to any marketer who wants to add some fun to their work. Your clients could be in the travel publishing business,... [Read more]

An effective marketing strategy requires you to plan your campaigns, not just “shoot from the hip”. Effective planning can improve your ROI. While planning your marketing, you need to consider elements you might consider as peripheral, such as data privacy, customer experience, etc. Econsultancy is hosting a webinar on ‘Is Your... [Read more]

Marketing automation enables you to manage various marketing processes and campaigns more efficiently, saving you time for strategic planning and other priority activities. So automate anything you practically can automate. Your results will show the benefits. One facet of your marketing that can be automated is buying Pay per Click... [Read more]

According to a We Are Social and Hootsuite report, the number of global internet users reached 4.39 billion in 2019. There was an increase of 366 million (9 percent) internet users as compared with January 2018. Retail Dive is hosting a webinar on ‘How to Achieve Ultimate E-commerce Balance’ on Thursday, April 16, 2020 at 10.00... [Read more]

Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar. In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full... [Read more]

Search engine optimization is one of the main channels through which several businesses are getting customers. It needs to be updated according to ongoing situations. COVID-19 pandemic has brought one such need for everyone. According to Search Engine Journal’s Kameron Jenkins, search reflects human behavior so COVID-19 is affecting each... [Read more]

The COVID-19 pandemic has affected the whole world. It is changing the lives of millions and people are facing several challenges due to it. This pandemic might have affected your business too. Searchmetrics contributor Benjamin Shapiro has published a new podcast episode ‘Managing SEO in Times of Crisis’ featuring Jordan Koene. Shapiro... [Read more]

MOZ has announced the the Moz Academy courses are available for free. The courses are available for free till March 31. https://moz.com/blog/moz-academy-free The following courses are available for free: SEO FundamentalsLocal SEO FundamentalsKeyword ResearchPage OptimizationBacklink BasicsReporting on SEOTechnical SEO Site AuditBacklink Audit... [Read more]

Many of our readers know of Dr. Mani, a pediatric heart surgeon in Chennai India. Readers know him because he raises support for his hospital and surgery by training people in marketing products online. He has written many books with information on various online marketing topics, books that he has sold online. This wasn't a "slam dunk" process. He learned his marketing by careful trial-and-error... [Read more]

Facebook has converted its Dynamic Product Ads feature into Facebook Shopping Campaigns. The Shopping Campaigns help the advertisers to promote their products and services using a dynamic product feed. Seer Interactive’s Jenny Stiles has shared a short guide to help you understand and use Facebook Shopping Campaigns. Stiles says, “Facebook... [Read more]

Google Keyword Planner tool enables you to discover new keywords to target in your campaigns and understand how searches across keywords have changed over time. In short, it helps you to find right keywords for your business. SEMrush contributor James Brockbank has shared a guide to using Google Keyword Planner for improving your SEO and PPC... [Read more]

A successful marketing campaign enables you to convert more prospects into customers and make more sales. By creating effective campaigns for search and social you can achieve your sales targets. Seer Interactive’s Ashton Underwood & Emily Pollock have shared a four-step guide to create a holistic marketing strategy for your business. Underwood... [Read more]

Ads2List is new software from the Teknkforce team, led by Cyril Gupta. It unlocks a Google marketing system that you’ve probably never used: Google Leadgen ads. Google Leadgen ads are powerful, possibly more powerful than you've seen before. People sign up to your list by just clicking one button on Google or YouTube; no forms to fill in... [Read more]

The COVID-19 pandemic has come as a huge challenge to the world. In these tough times survival has become the priority. But along with survival you also need to continue your growth. SmartCompany’s Sue Barrett has shared eight tips to help you keep selling and doing business during the COVID-19 pandemic. Barrett says, “Remember... [Read more]

The coronavirus (COVID-19) outbreak has created a panic among everyone and our customers are no exception. So you need to stay cautious while communicating with them. SmartCompany’s Amanda Williams has shared a three-step guide to help you effectively communicate with people during the coronavirus crisis. Williams says, “Here... [Read more]

Synchronization between your sales and marketing teams can help your business to achieve desired targets. According to the Aberdeen Group, 74% of best-in-class organizations have a strong relationship between sales and marketing. But achieving that alignment can be extremely difficult. MarketingProfs is hosting a webinar on ‘Four Ways... [Read more]

Alessandro Zamboni has been online since 2008 and in these 12 years has become a leading trainer of beginning online marketers. His many training courses have become big sellers and have helped marketers around the world to grow their online businesses. He has just released new training for affiliate marketers, who depend on other people to create products that these affiliate marketers can promote to their communities and receive a commission on sales... [Read more]

Marketing attribution is the analytical science that helps you to find out the marketing tactics that are contributing to sales or conversions. Business 2 Community team is hosting a webinar ‘Deterministic Attribution for the Win: Why Classic Attribution Approaches Are Setting You Up to Fail’ on Thursday, March 26 at 2.00 pm ET. B2C... [Read more]

Digital tools and technologies have played an important role in transforming different business functions. And marketing is one of the elements that has changed a lot with the new technology. In the digital marketing era, marketers need assess how their function can best contribute to a digitally transformed organization and what skills they must... [Read more]

According to a HubSpot report, 74% of online consumers get frustrated by websites with content that has nothing to do with their interests. You can get away from such feedback by personalizing your marketing messages according to your customer’s needs and interests. Merkle and Marketing Dive have published ‘The State of Marketing... [Read more]

Well-designed email marketing campaigns can help you to increase your sales. Your campaign can achieve success with the elements such email subject, campaign timings and the content. Email on Acid team is hosting a webinar ‘Prepping Your Email Campaigns from End to End’ on Tuesday, March 31. Email on Acid team says, “Spend an... [Read more]