Mobile is becoming the mainstream device for enabling people to stay Internet-connected. Today’s feature-rich devices bring new marketing opportunities for brands. Digital Marketing Depot team is hosting a webinar on ‘ Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers ‘ on Thursday, September 19, 2019... [Read more]

A Google penalty is the negative impact on a website’s search rankings. Penalty is decided based on updates to Google’s search algorithms or manual review for violating the SEO rules. Search Engine Journal contributor Kristine Schachinger has answered four questions relate to ‘Google Penalty in SEO’. Schachinger says,... [Read more]

Content creation is one of the most important procedures you need to continuously pay attention to. With proper planning you can also use your existing content for marketing purpose. SEM Rush team is hosting a webinar on ”How & why you must improve or remove your old content’ on Thursday, September 12, 2019. SEM Rush team says,... [Read more]

Mark Bishop just released new software as a service for getting you good, productive rankings in Google and YouTube. He calls it VS Evolution. In just 5 simple steps, you can find SEO phrases that have low competition, but are trending, for your niche. 1. Type in the root keyword. The system looks up relevant information. 2. From the list of phrases... [Read more]

Marketing automation allows you to automate vital aspects of marketing. It helps you to build relationships, generate leads and track customers throughout their journey. Your business can scale new heights by implementing the right marketing automation solution. The Marketing Week team has published a new ebook ‘How to improve a lead generation... [Read more]

According to a Statista survey, 85% US Internet users watch online video content. A HubSpot research revealed that 54% customers want to watch more video content. Such statistics make it necessary to employ video as a tool to promote your products and services. Backlinko team has published a guide to start video marketing. This guide also teaches... [Read more]

A well-planned SEO strategy helps you to generate more leads and increase your customers and sales. Search Engine Journal team is hosting a webinar on ‘An enterprise SEO framework: from crawling to conversions’ on Wednesday, September 11 at 2.00 pm EST. SEJ team says, “We’re excited to announce a new webinar “Winning Local... [Read more]

To increase your sales you need to come out with innovative strategies that engage and inform your customers so that they can be lead to make a purchase. To help you learn how to drive more sales, ClickZ team is hosting a webinar on ‘Driving sales enablement success through b2b marketing orchestration’ on Wednesday, September 11 at... [Read more]

According to a Campaign Monitor report, in the first quarter of 2019 mobile Internet traffic represented 40.61% of all Internet traffic. The widespread use of mobile for accessing the Internet requires you to make your email campaigns accessible on mobile too. Social Media Today contributor Mark Walker-Ford has shared eight tips to create mobile-friendly... [Read more]

ReturnPath is hosting a webinar on ‘The 2019 state of email marketing’ on Tuesday, September 10 at 9.00 pm PT. This webinar is based on a survey of email marketers to discover how email marketing is performing for B2C, B2B, and non-profit organizations. Tom Sather says, “In the webinar, John Follett, Co-Founder of Demand Metric,... [Read more]

The primary goal of your marketing is to convert more and more prospects into customers and retain them for a long time. In this process your language plays a vital role. Inc. contributor Amy George has shared an article highlighting four words you should avoid using on LinkedIn and in your marketing content. George says, “A good rule... [Read more]

Creating effective ads is a way to effectively promote your products and improve sales. You can create strong ads by observing and followinng the high-performing ads. Buffer contributor Heather-Mae Pusztai has published a podcast titled ‘Can you make a great six-second ad? Here’s what we learned from the best’. Listen to this podcast... [Read more]

Microsoft Advertising’s Juan Sepulveda and Eugene Goldenshteyn have announced the launch of responsive search ads for Bing. According to them, with responsive search ads creating and testing ads becomes easier by automating the creation of your ads. Talking about the features of these ads, Sepulveda and Goldenshteyn say, “There are... [Read more]

To promote your business and enhance sales you need to adopt different tactics. These marketing tactics help you to connect with the audience and grow your sales. Jeff Bullas has shared an article on how you can improve your business growth with social media giveaways. Bullas says, “Take a look at these two statistics: Running social... [Read more]

Your website is very important as it helps you to establish credibility as a business. It helps you to showcase your products and services when people are search them online. To help you learn how to use website for lead generation, ClickZ team is hosting a webinar on ‘How to turn your website into a lead generation machine’... [Read more]

Effectiveness of marketing depends on your ability to persuade the prospects and turn them into customers. Your brand grows with the rise in its overall influence in terms of product quality and customer service. To help you improve impact and influence of your marketing, Marketing Week contributor Charlotte Rogers has shared an useful article.... [Read more]

Today, focus on content is desired for creating desired marketing impact. And a strong content marketing strategy helps you to achieve your goals. Content Marketing Institute contributor Jodi Harris has published an article to help you build a content marketing strategy that pays off. Harris says, “To give your content marketing program... [Read more]

Ezoic Inc. team has published a new podcast on ‘Issues with Google’s ad tracking research & content seasonality’. Ezoic team says, “Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google’s ad tracking research. They also talk about... [Read more]

SEO consists in telling the search engines what your site is all about and convincing them that your site’s information will be helpful to their customers. Giving the search engines the most helpful information about your site in a format that they find easy to process give you an advantage over sites that leave search engine rankings to chance. Schema... [Read more]

A well-designed and informative website serves as a link between your brand and the customers, it is woven into your marketing strategy and offers a great experience to your visitors. Apart from all these there are several other things that you will have to consider for making your website worth it. Ezoic Inc. contributor Tyler Bishop has shared... [Read more]

To score high in the SEO game, it is important to understand the algorithm behind the search engine results. Whether you are targeting a global reach or the local, correct interpretation of the algorithmic changes will enable you to make most from your search engine marketing efforts. In a latest video released by MOZ, Joy Hawkins has shared some... [Read more]

Email is a reliable tool that helps you to maintain relations with prospects, leads, current customers, and past customers as it gives you a chance to communicate directly to them via their inboxes. Also email marketing is one of the most rewarding forms of marketing. Content Marketing Institute’s Amanda Subler has published a podcast on... [Read more]

Social media audit helps you to evaluate and optimize your business’s social media profiles and strategies. With regular social media audits you can keep your business stay on top. Falcon contributor Chris Sugrue has shared a six-step checklist to help you perform social media audit. Sugrue says, “Discover how to do a social media... [Read more]