Utilizing Google Ads Promotion Extensions - IM NewsWatch Newsletter, April 9, 2020

April 9th, 2021 at 8:35 am EDT


 

IM NewsWatch

Friday, April 9, 2021

Ten Tips for Acquisition Email Success [Report]

Martech Today has published a new report ‘Ten Tips for Acquisition Email Success’ to help you take your email marketing to the next level. The Martech team says, “In this new report, Claritas shares real-world experience from more than 300 client acquisition email campaigns across multiple industries – including what metrics provide... [Read more]

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In... [Read more]

Utilizing Google Ads Promotion Extensions

The Google Ads promotion extensions are designed to promote special sale events. By rightly using them, you can grow your online sales. Search Engine Journal’s Pauline Jakober has published an article highlighting some useful tips to help you make the most of Google Ads promotion extensions. She says, ” Promotion extensions have some real... [Read more]

DropMock: brand new design mock-up tool is a game-changer #ad

Jamie Ohler has just released DropMock All-In-One, a tool any online marketer will find helpful. You don’t need any previous experience with design software or video software to get remarkable results. DropMock, All-In-One Design Software, is so simple to use that you can make and launch your first video within minutes of logging on to your new account.... [Read more]

Pinterest, Snap, TikTok Targeting & Ad Options [Podcast]

Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. Brent Csutoras says, “Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap &... [Read more]

‘Changing Dates on Pages Won’t Improve Rankings’ – John Mueller

Search Engine Journal’s Matt Southern has published an article quoting Google’s John Mueller saying: “Changing publishing dates on web pages, without making any significant changes, will not help to improve rankings in Google search results”. He says, “Google’s John Mueller advises that changing publishing dates on web... [Read more]

Accelerate Your SEO & Content Marketing Program with 4 Key Milestones [Webinar Replay]

Martech Today has made available a replay of the webinar ‘Accelerate Your SEO & Content Marketing Program with 4 Key Milestones’. The Martech team says, “In this digital-first world, your website is more valuable than ever, and getting found online is a number one priority. So, what’s holding you back from taking your organic... [Read more]

Sqribble: For anyone wanting to create extraordinary e-books #ad

Have you ever wanted to be an author? E-books are an easy way to get started. They avoid the hassles, the delays, and the costs involved in producing physical books. Once your e-book is successful, you can pursue creating physical copies if you choose. But even with e-books, there are challenges in getting started: formatting the text, creating the... [Read more]

3 Powerful Ways SEO User Intent Drives Higher Lead Quality, April 28 [Webinar]

Search Engine Journal is hosting a webinar ‘3 Powerful Ways SEO User Intent Drives Higher Lead Quality’ on Wednesday, April 28, 2021 at 2.00 pm ET. The SEJ team says, “Driving organic traffic to your site but not seeing enough conversions? Then your content might not be meeting the users’ needs. To drive conversions, you need to... [Read more]

Preparing for Core Web Vitals Update in 2021 [Study]

SEMrush contributor Aoife McIlraith has published a new study about ‘Core Web Vitals update’, the first major Google update of 2021. McIlraith says, “In this post, you will see the key findings of the study, learn about the methodology of the study, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you... [Read more]

Your Guide to Creating and Managing Twitter Lists

You can use Twitter Lists to customize, organize and prioritize the Tweets you see in your timeline. Lifewire’s Leslie Walker has published a detailed guide on creating and managing Twitter Lists. She says, “Twitter lists are curated groups of Twitter accounts that can be grouped by topic, people, or however you like. Create your own... [Read more]

SellersPal launches & sells all your products & services from 1 platform #ad

With SellersPal, which was released April 6, you can launch, sell, and market all your products & services online without the hassles that come from needing to use multiple tools to get your work done. In addition, with the commercial license you receive, you have the option to start a marketing agency (from scratch, if need be) to sell your services... [Read more]

Improve Your Marketing with These Instagram Tools

Instagram has become one of the most used social media platforms for marketing. Entrepreneur magazine contributor Rotem Gal has published an article highlighting 10 popular Instagram tools to help you improve your marketing. He says, “For businesses running social media marketing campaigns and influencers looking to build their audience and... [Read more]

How to Create Winning SEO Content

Your SEO performance depends on the kind of content you publish. Quality content boosts the possibility of getting more web traffic. Bruce Clay has shared five steps to create winning SEO content that gets more visibility in the search results. The Bruce Clay team says, 5 Steps to Create Winning SEO Content That Gets More Visibility in the Search Results Bruce... [Read more]

Creating Successful Influencer Marketing Campaign Using Webinars

By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase. Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars. She says, “Like all mediums, webinars are complex, and the right... [Read more]

Launch, sell & market all your products & services from 1 platform #ad

With SellersPal, which was released April 6, you can launch, sell, and market all your products & services online without the hassles that come from needing to use multiple tools to get your work done. In addition, with the commercial license you receive, you have the option to start a marketing agency (from scratch, if needs be) to sell your services to other businesses. It also supports you with Freelancing, E-Commerce, as well as anywhere in the information selling industry... [Read more]

Google Webmaster Guidelines

Search Engine Journal contributor Brian Harnish has published an in-depth article on ‘Google Webmaster Guidelines’ highlighting tactics and strategies that align with Google’s expectations. He says, “The goal of this guide is to present potential solutions to common problems, so you are armed with actionable advice you can use... [Read more]

Five Ways to Improve Your Website Authority and Rankings with Infographics

By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers. Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings. He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker... [Read more]

14 Tips to Create Effective Email Campaigns

Well-planned email marketing campaigns can help you to grow your business exponentially. With persuasive email campaigns, you can win customers’ trust. 99 Firms has published an article highlighting 14 useful tips to create effective email campaigns. The 99 Firms team says, “To provide you with the most accurate email marketing tips and... [Read more]

Magnum: "Automated Store" Builder with free buyer traffic #ad

E-commerce is booming. You are missing opportunities if you don't join in. Magnum makes it easy. Here are the highlights: Build dynamic stores in a couple cf clicks; Sell either digital products, physical products, or both; Get traffic from 99 sources in seconds... [Read more]

Examples of Accessible Websites

A well-designed website enables you to create winder business opportunities by connecting with more customers and boosting sales. Convince & Convert’s Jay Baer has shared 20 examples of accessible websites that can give a boost to your business. He says, “I’m a big an of the solution. To give you an idea of what websites with accessiBe... [Read more]

How to Resolve Duplicate Content [Video]

MOZ has published a new Whiteboard Friday video ‘How to Resolve Duplicate Content’ featuring Meghan Pahinui. The MOZ team says, “What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks... [Read more]

Steps to Enable Conversion-Centered Design

Conversion is one of the most sought-after goals of having a website. With a responsive website, you can convert more visitors into customers and grow your profits. Key Medium contributor Elaine Frieman has shared some useful steps to help you enable a conversion-centered website design. She says, “When you build a website for your business, most... [Read more]

Everything You Need to Know about Google Optimize

The Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Makeswift has published a comprehensive guide called ‘Experimenting with Google Optimize’. The Makeswift team says, “Google Optimize integrates natively with Google Analytics, which makes it easy... [Read more]

10 Best Payment Methods For Your Ecommerce Site – Quick Sprout

Quick Sprout has published a new article highlighting the 10 best payment methods for your E-commerce websites. Lars Lofgren says, “For those of you who are ready to take your e-commerce platform to the next level, I’ve narrowed down the best payment methods for a fast and secure checkout process in 2021. These are the top options for you to... [Read more]

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