Live chat app WhatsApp has more than 1.5 billion monthly active users. The company has launched WhatsApp Business, a free to download app which is built with the small business owners in mind. WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages. The Wersm team has published... [Read more]

Influencer marketing, one of the most successful forms of social media marketing, involves endorsements from influencers, people and organizations who possess an expert level of knowledge and social influence in their respective fields. We have observed a sudden rise of this marketing form and as a result there are several people who misuse... [Read more]

Google uses algorithms to rank most relevant content for the searchers’ queries. The search engine continues to update its algorithm frequently to deliver a great experience to its users. Persistent Digital team has published a new podcast episode on ‘Why you need to understand Google algorithm updates’ featuring Barry Shwartz. Listen... [Read more]

Quora is a platform used by Internet users to ask and answer questions. If you can utilize it well, you can generate a lot of traffic using this site. Ezoic Inc. team has published a video titled ‘How to use Quora to send traffic to your website’ to help you increase your web traffic. Here is the video description: “Join... [Read more]

Customizing your website experience based on who is the visitor can be a great update in the web development. Machine Learning which is a part of Artificial Intelligence brings in the advantage of person-machine interactions. Machine Learning allows web applications to adapt over time by observing and learning from users’ habits, idiosyncrasies,... [Read more]

By receiving the online reviews from your customers you can understand what you need to do to improve your products and services. Your user reviews play vital role in your brand performance monitoring which in turn helps you to devise future plans. The Go Fish Digital contributor Tommy Glasgow has shared an article on when and how to respond to... [Read more]

YouTube, with its strong user base and video distribution capacity, is the best platform to publish your video content. You can establish your brand identity and continue to grow with right YouTube campaigns. Adweek team is hosting a webinar on ‘Create truly impactful YouTube campaigns: Google’s ABCDs of effective creative’ on... [Read more]

We have reached half the way in 2019. Knowing about what works in the digital marketing and what doesn’t, can help us rethink out marketing strategies for the rest of the year and then onward. Econsultancy and Adobe have released the ‘2019 Digital Trends’ report. The report is based on a global survey of 12,815 marketing, advertising,... [Read more]

Martech team is hosting a webinar ‘Martech is Marketing’ that will feature a Q&A session with Scott Brinker, MarTech Conference chair and Editor, chiefmartec.com. The webinar will be held on Thursday, August 15, at 1:00 pm ET. This webinar is for you if you are planning to integrate technology to boost your marketing performance.... [Read more]

To rank your videos higher in YouTube, you need to work on video keyword research – finding words and phrases that people use to search for video content online. By choosing right keywords that fit with your video content, you can surely attract more viewers. Ahrefs contributor Joshua Hardwick has shared a three-step process to perform... [Read more]

According to a Statista report, the number of monthly active users on Instagram increased by 200 million (September 2017 – June 2018). Facebook also has large number of users, more than two billion. These numbers promise a lot when it comes to advertising on the social media platforms. The Merkle contributor Emily Anthony has shared three... [Read more]

You email needs to have the elements that help you to capture the attention of your subscribers and engage them in the process of purchasing you products or services. Persuasion is the major quality of the emails that convert more customers. AWeber contributor Kaleigh Moore has shared eight brainstorming techniques to help you write better emails. Moore... [Read more]

When it comes to video marketing you need to use YouTube as it helps you to reach out maximum number of people via its wide network. To make your video content popular you need significant number of views and likes that accelerate your video to reach even more people. Ahrefs contributor Joshua Hardwick has published a video sharing some useful... [Read more]

The content marketing practice needs continuous acceleration with research on which marketing practices are working in the present day. With this you should prepare a plan for your campaigns that promise future success. Practical Ecommerce contributor Armando Roggio has shared seven content marketing ideas that will help you to improve your content... [Read more]

You need to innovate constantly to get better results from your content marketing efforts. Adding a variety of content is a way to gain your prospect’s interest and improve the effectiveness of your campaigns. Social Media Examiner’s Julia Enthoven has published a new guide called ‘How to Use Memes: A Guide for Marketers’. Enthoven... [Read more]

LinkedIn is a great platform you should use to target specific audience. The platform allows you to reach out to them in multiple ways. LinkedIn’s Website Demographics feature allows you to discover the professional qualities of the people you are targeting. By knowing them closely you can reach out to the right audience. Social Media... [Read more]

To get higher search engine rankings and attract more visitors to your websites, you need to have more and more incoming links. There are several practices adopted by the webmasters to get links and many of them are not liked by Google. Search Engine Journal team has published a new guide called ‘Link building for beginners: How to get started’. The... [Read more]

Content creation is one of the most important procedures you need to continuously pay attention to. With proper planning you can also use your existing content for marketing purpose. SEM Rush team is hosting a webinar on ”How & why you must improve or remove your old content’ on Thursday, September 12, 2019. SEM Rush team says,... [Read more]

The local SEO tactics help you to feature your local business in the search engine results. It helps you to promote products and services to local customers at the exact time they’re looking for it online. SEM Rush team is hosting a webinar on ‘Winning Local SEO in 2019’ on Wednesday, August 28 at 4.00 pm ET. SEM Rush team... [Read more]

Google aims at mobile version of the content for indexing and ranking after the creation of mobile-first indexing. This has changed a lot when it comes to online publishing. The webmasters have to make sure that priority is given to the mobile version of their websites. The WordStream team has published an article highlighting the impact of Google’s... [Read more]

Predictive analytics pattern is made of different statistical techniques such as data mining, predictive modelling, and machine learning. It analyzes current and historical facts to make predictions about future. This helps brands in planning their marketing efforts in advance. To help you learn about the future of predictive analysis, ClickZ team... [Read more]

ClickZ team has published a new ebook titled ‘Digital agencies in 2020: A glimpse into the future’. Read this ebook to have a futuristic view of the digital marketing in the coming year. ClickZ team says, “This eBook provides a glimpse of what digital agencies would face in terms of challenges and growth opportunities by the... [Read more]

Since SEO is the key to getting the Google’s attention and flourish your business, you need to keep yourself abreast of what is happening in the search engine marketing domain. The Perficient Digital contributor Eric Enge has shared 2019’s biggest enterprise SEO challenges faced by the Fortune 500 companies. Source: perficientdigital.com Enge... [Read more]

Innovation is the key to success in your online marketing journey. Using the sames content distribution tools and channels, we need to have a unique strategy which lets our marketing campaigns stand out. The Ahrefs contributor Joshua Hardwick has shared seven digital marketing strategies that have worked for him. Do read the article if you too... [Read more]