The Marketing Land contributor Jennifer Videtta has shared some useful findings from Gartner’s CMO survey. According to the share statistics, in 2018 chief marketing officers spent 29% of their total budget on improving marketing technology. Talking about the findings, Videtta says, “According to the survey, CMOs spent an average... [Read more]

The Rank Ranger team has published a new podcast episode featuring Yoel Israel on ‘How to Optimize Your LinkedIn Account for SEO’. The Rank Ranger team says, “In this episode, we welcome LinkedIn expert Yoel Israel of Wadi Digital who discusses: What you can do to get your LinkedIn and your business’s LinkedIn profile... [Read more]

Your email marketing strategy needs to be evolving for better impact and even better ROI. The UTM stands for ‘Urchin Tracking Module’ and it is a set of code that helps you find out how many visitors came to your website through your email campaign. The Email on Acid team has published a comprehensive article on using the UTM parameters... [Read more]

Your WordPress site requires quality plugins that can feature the site in search engines, make it interactive, protect it from spam etc. The Social Media Today’s Larry Kim has shared a list of 10 best WordPress plugins you should use in 2019. Kim says, “The right WordPress plugins can make a major difference in your digital marketing... [Read more]

The Social Media Today team has published a new podcast episode on ‘How to Test Content Marketing and Digital Campaigns with Social Media’. Pam Moore says, “In this 25 minute podcast you will learn: 8 ways to use social media to test your own marketing and social media programsHow to test headlines for blog posts within secondsHow... [Read more]

Your website plays a pivotal role in running your business smoothly. It is the first landing point where your prospects comes first. Michael Davis, a contributor on JeffBullas.com has shared an article highlighting five signs that indicate that you are loosing your b2b leads because of your website. Davis says, “There are many reasons... [Read more]

The HubSpot contributor Clifford Chi has shared seven examples of Interactive Marketing. Interactive marketing refers to the form of marketing wherein your audience interacts with engaging visuals or videos within your content. Clifford says, “Relying on the content formats we used yesterday to educate and entertain our audience today... [Read more]

Digital Marketing Depot is hosting a webinar on ‘The New Rules to Win Customer Loyalty and Increase Online Sales ’ on Thursday, April 11, 2019 at 1.00 pm EDT. The DMD team says, “Consumer demand for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through... [Read more]

The ClickZ team is hosting a webinar on ‘Build Higher-Converting Audiences in Facebook & Google with First Party Data’ on Thursday, April 11, 2019 at 1.00 pm ET. The webinar will be presented by Tim Flagg, ClickZ Podcast Host andDigital Marketing Consultant, ClickZ and Blair Symes, Sr. Director of Content Marketing, DialogTech. The ClickZ... [Read more]

AdWeek is hosting a webinar on ‘Top Brands Go Cross-Channel: How Media and Creative Can Team Up to Win’ on Thursday, April 11, 2019 at 1:00 pm EDT. The AdWeek team says, “Today’s customer uses multiple devices across multiple channels to interact with your brand. All components of a cross-channel campaign must work together, but unifying... [Read more]

The Search Engine Journal team is hosting a webinar on ‘The Do Nots of SEO: 7 Terrible, No-Good SEO Tactics to Abandon Forever’ on Wednesday, April 10, 2019 at 2.00 pm ET. This webinar will be presented by Julia McCoy, CEO, Express Writers and Danny Goodwin, Executive Editor, Search Engine Journal. The SEJ team says, “Bad SEO... [Read more]

The Convince & Convert team has published a new podcast episode titled ‘The ‘AI for Marketers’ Era Starts Now’. In this podcast Christopher S. Penn, Co-Founder of Trust Insights and Co-Host of the Marketing Over Coffee podcast, discusses the role and impact of artificial intelligence in the digital marketing universe. You... [Read more]

To make your content marketing campaigns successful you should make it more relevant so that your audience finds it useful. The Target Marketing contributor Daniel Burstein has shared four ways to help you improve the relevance of your content marketing. Burstein says, “A common question I get about content marketing is how to find content... [Read more]

Audio is an incredible tool that can take your content marketing to next level. Marketers have been using podcasts for enhancing their more prospects online. The Content Marketing Institute contributor Dennis Shiao has published an article highlighting the reasons why your content marketing needs an audio strategy now. Shiao says, “According... [Read more]

The Target Marketing team is hosting a webinar on ‘How the World’s Most Successful Marketers Are Transforming Through Data’ on Tuesday, April 23, 2019 at 2.00 pm ET. This webinar will be presented by Chris O’Hara, Vice President, Product Marketing, Salesforce and Thorin McGee, Editor-at-Large, Target Marketing. The Target Marketing... [Read more]

To improve your content marketing you need to observe and adopt the strategies that have delivered successful marketing campaigns. HubSpot’s Caroline Forsey has shared seven content marketing tips to help you strengthen your content marketing efforts. Forsey says, “To ensure you’re able to cultivate a truly valuable content... [Read more]

The HubSpot team has published a new guide to Google’s RankBrain Algorithm. Google Search uses the RankBrain algorithm to analyze the webpages and deliver the most relevant pages in the search results. Talking about how the SEOs can use RankBrain, Clifford Chi says, “Even though RankBrain helps Google adapt to changing search behavior,... [Read more]

The MOZ team has published a Whiteboard Friday video featuring Rand Fishkin. In this video Fishkin talks on keyword targeting and on-page optimization. The MOZ team says, “We’ve covered strategy, keyword research, and how to satisfy searcher intent — now it’s time to tackle optimizing the webpage itself! In the fourth part... [Read more]

Blogging is one of the highly useful marketing techniques. It helps you to stay connected with your prospects and customers with the help of quality content. Creating the content that makes people turn towards your blog on a regular basis is a challenge. To help you with this, Entrepreneur contributor Syed Balkhi has shared three strategies... [Read more]

Understanding human psychology can help you to increase user engagement on your website by presenting right offer or information at the appropriate time. The Entrepreneur magazine contributor Rahul Varshneya has shared five psychology tactics that can help you to increase your website conversion. Varshneya says, “A lot of research is currently... [Read more]

Digital Marketing Depot is hosting a webinar on ‘Build Brand Authenticity Using Customer Generated Content’ on Tuesday, April 9, 2019 at 1.00 pm EDT. The DMD team says, “Join our experts as we explore how brands can better leverage customer generated content to deliver the word-of-mouth, personalized messaging that inspires people to buy. Attend... [Read more]

The Convince & Convert team has published a new podcast episode titled ‘Why It’s Time to Unite Your Content Strategy and SEO’. In this podcast Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO. . You will learn the following things... [Read more]

Quality WordPress live chat plugins allow your site visitors to interact with you which helps you to have close interpersonal communication with them. The HubSpot contributor Dorissa Saint-Juste has published a list of 13 useful WordPress live chat plugins you should use on your blog. Dorissa says, “Live chat can provide a more immediate,... [Read more]

Video is an important advertising tool that can generate more ROI for you. Also it is easy to spread your video ads on variety of platforms. The Social Media Examiner contributor Michael Stelzner has shared an article highlighting strategies to create effective video ads for your business. Stelzner says, “Thinking about creating more video... [Read more]