A strong local SEO strategy can help you to get more business. It helps you establish your web presence in your local niche market, achieve higher search engine rankings, and get more website traffic. Rank Ranger contributor Dan Foland has shared three useful off-page content marketing strategies for local SEO. He says, “With this fresh and compelling... [Read more]

SEO automation is the process of systematizing SEO tasks through tools or software to simplify your campaign. Rank Ranger contributor Liraz Postan has published ‘How to Automate Your SEO: A Beginner’s Guide’ to help you automate your SEO process. She says, “In order to get started with SEO automation, the first step is to understand... [Read more]

According to Cyberclick, in 2021, influencer marketing is forecasted to grow to be a $13.8 million market. It is estimated that 75% of brands will dedicate part of their marketing budget to this strategy in 2021. iPullRank has published a new episode of the Rankable podcast ‘B2B Influencer Marketing 101’ featuring Anton Shulke, Head of Influencer... [Read more]

Pocket Profits will teach any beginner how to go from zero to profitable results just by using your phone to market on Instagram. This is a results-backed method that Pocket Profits,Philip Johansen has been using for months. Rising from 0 to 52k followers, Johansen now has a steady flow of $453/Day from Instagram. He is leveraging a secret algorithm... [Read more]

A persona in the context of marketing refers to the ideal customer or customers for your business. Persona is defined by a mixture of demographics, shopping habits, and location. iPullRank contributor Andrew McDermott has published a comprehensive guide on using personas to build your eCommerce content strategy. He says, “Successful brands need... [Read more]

Blogging is one of the most popular forms of marketing. It helps you reach your audience and promote your products and services. Semrush has published a new e-book titled ‘The Ultimate 2021 Blog Writing Checklist’ to help you create great blog content. The Semrush team says, “Looking for the perfect blog post recipe? Say no more!... [Read more]

It is important to create persuasive content to get the desired action from your audience. With a strong call-to-action, you can achieve the best output from your content marketing. Semrush contributor Margarita Loktionova has shared 14 useful tips on write effective copy. She says, “Using takeaways from our data and the Semrush Content Writing... [Read more]

You Need Business Continuity Plan ContentSparks, a company dedicated to producing training content for marketers and consultants everywhere, has a new training package called Create Your Business Continuity Plan. This is an important program for every company owner in every market, no matter what size the company is. Because you never can predict when... [Read more]

A sitemap is a list of different pages on a website. By creating a proper sitemap, you can improve your SEO performance. Quick Sprout contributor Lars Lofgren has shared a five-step process to help you create sitemap for your website. He says, “Your sitemap will tell search engines the location of a page on your website, when it was updated, the... [Read more]

Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI. Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance. He says, “Facebook actively rewards advertisers by lowering CPC for ads... [Read more]

Content Marketing Institute has published a new video ‘How to Optimize Content’ featuring Robert Rose. The CMI team says, “People have been optimizing content to be discoverable and useful for thousands of years. In this segment of Marketing Makers, Robert Rose explains how to create a content optimization process for the modern era... [Read more]

James Renouf has just released his new product (grandly) entitled Internet 3.0. If it lives up to its promises, maybe that's only a little grand. Renouf says this new training offers you a "money machine" (his words, not ours), a literal, physical machine used in the up and coming Internet of Things (IoT).... [Read more]

Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating. HubSpot has published a comprehensive guide called ‘How to Get Started with Agile Marketing’ with good examples. Katrina Kirsch says, “No marketing team follows... [Read more]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and... [Read more]

PPC, or pay-per-click, is a digital marketing channel that deals with online advertising on search engines. It is important to analyze the performance of your PPC (pay-per-click) campaigns to improve your ROI. If your PPC campaigns aren’t performing well, you should make some changes to your PPC management. SEMrush contributor Kelly Lyons has highlighted... [Read more]

Branson Tay has just released a new traffic generation tool, PermaLink. In a nutshell, it lets you legally “siphon” evergreen traffic and sales within an underused network... [Read more]

Link building refers to actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. It helps you improve your website rankings. Go Fish Digital contributor Caroline Watkins has shared five useful link-building terms. She says, “If you’re new... [Read more]

Account-based marketing is transforming marketing, sales, and CS teams into full-funnel revenue generators. Terminus has published the ABM Workbook template to help you plan and execute ABM campaigns. The Terminus team says, “Use the Terminus ABM Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel... [Read more]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021,... [Read more]

More and more people are using their smartphones for daily tasks, like buying groceries, refilling a prescription, scheduling a visit of the barber or salon, etc. Consequently, these days any business withoutout a marketing strategy for smartphones is heading for the end of the line. If they want to stay in business, they need a smartphone app for the customers. Appimize to the rescue... [Read more]

Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns. Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking. He says, “Fortunately, there are some steps... [Read more]

SEO is the life and blog for any business today. With a strong SEO strategy, you can create more leads and get more website traffic to make more sales. Watch Content Marketing Institute’s new video ‘SEO Strategy for Marketing: Answers Aren’t Enough’ to create a strong SEO strategy for marketing. The CMI team says, “In marketing,... [Read more]

With LinkedIn Pages, you can find your place in the world’s professional community. They help you drive brand awareness & quality engagement with professional audiences. Social Media Examiner has published a new video ‘LinkedIn Company Pages: How to Create a High-Converting Page’ featuring Judi Fox. The SME team says, “Is... [Read more]

UTM stands for Urchin Tracking Module. When someone clicks on a UTM tagged URL, details of the source, the medium, and the campaign that that website visit comes from get transferred over into Google Analytics. MOZ has published a new Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile. The MOZ team says,... [Read more]

The MozCon Virtual 2021 was held recently. MOZ has made available the MozCon 2021 video bundle for sale. MOZ contributor Miriam Ellis has shared five local business marketing takeaways from MozCon Virtual 2021. She says, “The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to... [Read more]

A modular approach to content management enables content authors to reuse structured content across channels and repurpose content fragments to create consistent and personalized experiences. Content Marketing Institute is hosting a webinar ‘Unleash Personalized Experiences with Modular Content’ on Thursday, August 12, 2021, at 2.00 pm ET. The... [Read more]

Long tail keywords are longer and more specific phrases that are used to perform a search. They tend to be longer than short tail keywords, which contain up to two words. SEO Arcade has published an article on Long tail SEO strategy. The SEO Arcade team says, “With searcher intent for longtail more highly focused on action and conversion, there... [Read more]