Using Local Content to Drive More Sales - IM NewsWatch, August 1, 2023

August 1st, 2023 at 6:50 am EDT


 

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How Marketers Can Navigate a World Minus Cookies [Podcast]

Don’t Underestimate the Power of Content Management, August 8 [Webinar]

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. MarTech is hosting a webinar ‘Don’t Underestimate the Power of Content Management’ on Tuesday, August 8, 2023. The MarTech team says, “Every day, content creators, social media managers, and industry... [Read more]

Using Local Content to Drive More Sales

Your local marketing strategy needs quality content that satisfies the needs of your prospective customers in the target niche. Search Engine Land contributor Brandon Schmidt has published an article featuring tips to create local content that builds trust and drives sales. He says, “To heed the advice of creating content, many local businesses... [Read more]

B2B keyword research: A comprehensive guide [Guide]

Search Engine Land has published ‘B2B keyword research: A comprehensive guide’. Tom Demers says, “This article will walk you through the entire process of what to do – including three types of keywords many B2B companies ignore that you shouldn’t. The basics The first phase of keyword research is to build out a list of possible... [Read more]

SociSmart: Be an early success story on Instagram Threads #ad

A few weeks ago the Instagram team at Meta rolled out Threads. SociSmart can make this new tool a marketing asset for your online business. Let SociSmart help you get to know Threads now, while it’s in its infancy; get comfortable with it. It’s similar to Twitter, but a little different. By starting now, you can be one of the experts while... [Read more]

How to Become the Go-to Expert in Your Niche [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Become the Go-to Expert in Your Niche’ featuring Adrian Moreno. George B. Thomas says, “We’re big fans of self-affirmation here at MarketingProfs, and so is Marketing Smarts podcast guest Adrian Moreno, who advises on Episode 556 that the only... [Read more]

When Is the Best Time to Post on Instagram in 2023? [Answered]

HubSpot contributor Jana Rumberger has published an article answering the question ‘When Is the Best Time to Post on Instagram in 2023?’. He says, “In this post, you’ll find everything you need to start posting at the best times on this popular social media platform. Keep reading, or jump to the section you’re looking... [Read more]

Growth Guide: How To Nail Your Product Line Extension [Video]

HubSpot has published a new video ‘Growth Guide: How To Nail Your Product Line Extension’. The HubSpot team says, “Extending your product line is a key strategic move for any business. In this video, we explore the important factors to consider before pushing your business in a new direction. What’s the difference between a product... [Read more]

Self Publishing Empire: Self-publishing is changing #ad

Alessandro Zamboni releases Self Publishing Empire to the online marketplace today. It contains new tools and training to make you a successful self-publisher. People have been self-publishing information for 100 years or more. When your editor was a boy, on the the popular self-published books was Charles Atlas’s body building training explaining... [Read more]

A Unique Perspective for Enhancing Your Analytics Strategy [Video]

Neil Patel has published a new video ‘A Unique Perspective for Enhancing Your Analytics Strategy’. He says, “In today’s data-driven world, organizations across industries are recognizing the immense value that lies within their data. The ability to gather, analyze, and extract insights from data has become a critical competitive... [Read more]

Reminder- Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game, August 2 [Webinar]

This is a reminder for the SEJ webinar to be held on August 2, 2023. Search Engine Journal is hosting a webinar ‘Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game’ on Wednesday, August 2, 2023, at 2.00 pm ET. The SEJ team says, “On August 2, join iQuanti’s Senior Vice President of Digital Solutions, and... [Read more]

HubSpot Shares Examples of AI in Customer Service

Artificial intelligence is transforming the work environment. On any website you visit, you will find an AI executive ready to interact with you. HubSpot contributor Sharath Byloli has published an article featuring examples of AI in customer service. He says, “In today’s digital world, customers expect support at their convenience, day... [Read more]

What can AdsReel do for your your marketing? #ad

Effortlessly Impress Your Clients with AdsReel. In moments, it can whip up stunning, high-converting ads for your clients.... [Read more]

How Marketers Can Navigate a World Minus Cookies [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels. George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards. It... [Read more]

2023 Complete Blogging Strategy [Video]

Income School has published a new video ‘2023 Complete Blogging Strategy’ featuring useful tips to achieve blogging success in 2023. The Income School team says, “This is our complete process we use to start blogs and get them monetized in 24 months. And this time we’re going to cover what’s changing in 2023 ESPECIALLY with AI.” https://www.youtube.com/watch?v=MGfhHFt73DI [/soc_align]  [Read more]

Facebook Automated Rules You Should Try

Facebook automated rules empower advertisers to automate routine campaign management tasks, saving time and enabling a proactive approach to optimization. WordStream contributor Brett McHale has published an article featuring three time-saving Facebook automated rules to try. He says, “Advertisers can elect to use automated rules for a variety... [Read more]

ChatGPT Pro Breakthrough: The real way ChatGPT should be used #ad

ChatGPT Pro Breakthrough is a high quality, focused video training course teaching how to use ChatGPT Pro for everyday business and personal life with practical case studies and over-the-shoulder examples for non-tech individuals.... [Read more]

HubSpot Highlights New Marketing Jobs That Could Focus on AI

HubSpot contributor has published an article featuring new marketing jobs that could focus on AI. Erica Santiago says, “The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy. However,... [Read more]

Marketing 101: The Ultimate Guide for Beginners [Guide]

HubSpot has published ‘Marketing 101: The Ultimate Guide for Beginners‘ to help new marketers. says, “The key to getting started is knowing the fundamentals. Here, I’ll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Cost-Effective Marketing Channels If you’re just... [Read more]

Advancing Your Career As An Inhouse SEO [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Advancing Your Career As An Inhouse SEO’ featuring Anna Berlin. The Rank Ranger team says, “There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? That’s... [Read more]

AGENCIOO: $11.70 for 9 DFY Local Niche Websites #ad

These sites are ready to load into WordPress and to set free into cyberspace. Just add the client's address, phone number, and other details unique to their business. Everything else is already there so no design skills or coding are ever needed. However if you or your client prefers, the sites are fully customizable.... [Read more]

Your Guide to Using Linkedin for Marketing

LinkedIn is a unique platform that has been facilitating strong communication between professionals. It also offers great marketing opportunities for businesses. Search Engine Journal contributor Kristi Hines has published an article on how to use LinkedIn for marketing. She says, “If you’re new to LinkedIn, work colleagues (past and present)... [Read more]

Using ChatGPT to Improve SEO

ChatGPT is a large language model-based chatbot developed by OpenAI and launched on November 30, 2022, notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used. MOZ contributor Zach Edelstein has published an article featuring six ways to use ChatGPT to improve your SEO. He... [Read more]

Data Storytelling: Skills and Elements [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Data Storytelling: Skills and Elements’ featuring Lazarina Stoy. The MOZ team says, “Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well... [Read more]

What to do when changing SEO agencies in Search Console? [Video]

Google Search Central has published a new video answering the question ‘What to do when changing SEO agencies in Search Console?’. The Google Search team says, “John Mueller shares recommendations on what to do in Search Console when changing SEO agencies including removing and adding new ones. Find out best practices when it comes... [Read more]

The Older Your Company The Better Your Marketing [Video]

Neil Patel has published a new video ‘The Older Your Company The Better Your Marketing’. He says, “In the fast-paced world of business, longevity is often revered as a mark of success. As companies age and navigate through the dynamic marketplace, they accumulate a wealth of experience, knowledge, and customer trust. This accumulated... [Read more]

Transforming Customer Acquisition With AI: First-Party Data Is Key, August 30 [Webinar]

Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Adweek is hosting a webinar ‘Transforming Customer Acquisition With AI: First-Party Data Is Key’ on Wednesday, August 30, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from Jason Perocho, VP of product... [Read more]

The Impact of Platforms and Process on Creativity, August 9 [Webinar]

Innovation and creativity don’t happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. Content Marketing Institute is hosting a webinar ‘The Top 5 Trends in Digital Asset Management for 2023’ on Wednesday, July 26, 2023, at 2.00 pm EDT. The... [Read more]

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