When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers... [Read more]

Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level. MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The MarketingProfs team says,... [Read more]

Marketing measurement is either the act of measuring the data that results from measuring something. A marketing measurement may provide limited value until it is combined with other measurements to form a marketing metric. MarketingProfs has published an in-depth article on marketing measurement. The MarketingProfs team says, “If you ask various... [Read more]

VRStudio solves a major problem online sellers have. When people shop online, they have a natural hesitancy since they miss a lot of interaction with the product. If only they could pick it up and look at it from all sides, that could put their minds at ease. Uddhab Pramanik has released VRStudio, a 360 Degree Virtual Video & Product Spin Builder,... [Read more]

It is important to recognize the right type of email format as per the needs of your business. Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out. AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails. She... [Read more]

A KPI dashboard is a document that visually depicts the performance of a business. This visualization shows you, at a glance, how your department or organization is performing against key performance indicators (KPIs). HubSpot contributor Rob Ristango has published an in-depth article on KPI Dashboards and how to use them in marketing. KPI Dashboards... [Read more]

Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in... [Read more]

Francis Ochocoi has just released Affiliate Reseller Bundle, a package of two marketing applications for affiliate marketers. More people than ever are looking to make money online. You can sell them this software that will make their job easier. You probably are aware that one of the most popular online methods for earning a living is affiliate marketing.... [Read more]

Content Marketing Institute has made the ‘4 Ways to Maximize Your Marketing Efficiency’ webinar available on-demand. The CMI team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform how work gets accomplished. You’ll... [Read more]

Double opt-in is a method of subscribing to an email newsletter where subscribers have to confirm two times (hence the “double” opt-in) that they want to receive emails from you. AWeber contributor Alyse Falk has published an article highlighting best practices for double opt-in. She says, “Double opt-in requires customers to confirm their... [Read more]

SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. Digital Marketing Depot is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00... [Read more]

Don’t miss this training that shows you how to put SurvAI to work in your online business. This new tool is significantly different from similar tools launched in the past. You can see those differences and understand how they can help your business at 10:00 AM Eastern Time (sometimes referred to as New York time.) You will see the best ways SurvAI... [Read more]

Site migrations often result in drops in traffic (and subsequent drops in revenue) that can last for several months or more. Getting ahead of any migration-related issues is key to avoiding any losses. In this webinar, we’ll discuss exactly how to prepare for a site migration to help ensure success. Watch Ben Beckwith, Director of Organic Marketing... [Read more]

Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile... [Read more]

SEO is the backbone of any web-based business. It helps businesses reach out to the most relevant audience online. Content Marketing Institute contributor Muke Murray has published an article sharing eleven useful SEO tips to revive website rankings and traffic. He says, “All these tips should fall within any SEO framework. 1. Don’t spend too... [Read more]

Doctor Loy has released several PLR packages during the last year on various medical topics, written using his certified medical training so that non-specialists can create authoritative personal health and family health websites with information that is both factual and backed by a medical authority.... [Read more]

Link building is one of the most important elements of search engine optimization. It helps you improve your site’s credibility. Practical Ecommerce contributor Sig Ueland has shared 15 tools for link building. He says, “Here is a list of tools for link building. Link Building Tools Ahrefs is an advanced link-building platform popular among... [Read more]

Partnership marketing refers to the collaborative relationships that give brands unique access to customers through the partner’s circle of trust. Databox contributor Sam O’Brian has published ‘A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business’. He says, “The idea of partnerships in business is nothing... [Read more]

SEO is one of the major elements to achieve content marketing success. It helps you serve your content to the ones who are searching it. Content Marketing Institute is hosting a webinar ‘SEO Basics to Supercharge Your Content Performance’ on Thursday, May 12, 2022, at 1.00 pm ET. The CMI team says, “Looking to improve your content... [Read more]

If you don't have your website set up as an SSL site (for example, https://IMNewsWatch.com), you will be losing visitors, commissions and customers. Many times when a person sees the "Not Secure" warning in the address bar, they exit your site immediately.... [Read more]

By hosting online events, you can give an edge to your marketing. You plan the perfect event for months. But it is nothing without the participants. MarketingProfs is hosting a webinar ‘How to Promote an Event Attendees Can’t Wait to Sign Up For’ on Thursday, May 12, 2022, at 2.00 pm ET. The MarketingProfs team says, “You know... [Read more]

Marketers are facing increased competition online, rapid changes in consumer behavior, rising advertising costs, and new audience targeting restrictions on paid channels Deepcrawl has published a new guide ‘Incorporating Website Health Into Your 2022 Marketing Strategy’ to heko marketers improve website marketing. The Deepcrawl team says,... [Read more]

MoreVisibility is hosting a webinar ‘Google Analytics 4 Takeover: Be Prepared’ on Thursday, May 12, 2022, at 1.00 pm EST. The MoreVisibility team says, “What You’ll Learn How to get started with Google Analytics 4 (GA4) Ideas to avoid data loss when Universal Analytics is sunset Top differences between Universal Analytics... [Read more]

Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These... [Read more]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’. The SEJ team says, “Inside our latest e-book, you’ll find: Tips and shortcuts for establishing an SEO roadmap that closely aligns with your organization’s goals, taking resources into account. Practical examples to help you... [Read more]

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results. Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your... [Read more]