Using Google Trends for SEO & Content Marketing - IM NewsWatch, October 16, 2023
October 16th, 2023 at 8:47 am EST
How Artificial Intelligence Is Impacting SEO [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”),... [Read more]
How We Built a Webinar Using ChatGPT, November 9 [Webinar]
Webinars are a great way to showcase your expertise. But creating a fantastic webinar isn’t the only challenge you face. You still have to promote it to the right audience. MarketingProfs is hosting a webinar ‘Behind the Scenes: How We Built a Webinar Using ChatGPT’ on Thursday, November 9, 2023, at 2:00 pm ET. The MarketingProfs... [Read more]
Using Google Trends for SEO & Content Marketing
Google Trends is a free tool that uses real-time data to analyze the popularity of Google search terms. It shows users what people are searching for as impacted by time, season, and location. Search Engine Journal contributor Roger Montti has published an article on using Google Trends to improve SEO and content marketing. He says, “This article... [Read more]
Russell Brunson’s New Secrets of Success training #ad
Russell Brunson, author of several top books on marketing, is looking for affiliates for Secrets of Success, his new training program that launches next week. If you want to be a successful marketer (or be successful in other areas of your life, for that matter) you don’t need to (and should not) start from scratch. That would be a classic... [Read more]
How Emotional Connections Unlock Customer Lifetime Value, November 15 [Webinar]
Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How... [Read more]
Creating a Short-Form Video System That Scales for TikTok and Beyond [Podcast]
Short-form videos have become popular in recent years, coinciding with the rise of TikTok. Other social media platforms, such as Instagram and YouTube, have also embraced the trend. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creating a Short-Form Video System That Scales for TikTok and Beyond’... [Read more]
ChatGPT gets banned – The 110M impression LinkedIn page [Video]
ChatGPT is generally considered to be reasonably safe when used as intended. However, the primary concerns lie with potential security vulnerabilities and the human factor. Neil Patel has published a new video ‘ChatGPT gets banned – The 110M impression LinkedIn page’. He says, “In a digital world where artificial intelligence... [Read more]
Brand Entity SEO [Video]
Brand entity SEO is a crucial aspect of SEO that requires marketers to target both humans and machines. The goal of SEO is to ensure that searchers discover and choose a brand. MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. The MOZ team says, “Why is this important, you... [Read more]
Separating Hype from Reality: The Real Data Behind Marketing & GenAI, October 26 [Webinar]
According to Deloitte Digital’s newly released research, 46% of marketers will deploy GenAI in their content production by 2024. Digital Marketing Depot is hosting a webinar ‘Separating Hype from Reality: The Real Data Behind Marketing & GenAI’ on Thursday, October 26, 2023, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s... [Read more]
SEJ Lists Seven Metrics for Measuring Content Effectiveness
Brands can measure content effectiveness by tracking quantitative and qualitative performance metrics. There are several metrics that can offer in-depth performance details. Search Engine Journal contributor Heather Campbell has listed seven key metrics for measuring content effectiveness from the past webinar. She says, “Measuring content performance... [Read more]
How to Design a Logo [Guide]
A well-designed logo builds trust by validating your professionalism and gets people to stick around. A good logo should be relevant to the company it is representing. It should identify with the business plan and be appropriate to the operating niche. HubSpot has published a new guide titled ‘How to Design a Logo’. Rachel Begg says, “When... [Read more]
Investors Trust Marketing, Not Marketers? [Video]
The global digital marketing market was estimated to be worth around USD 321 billion in 2023. It’s expected to grow at a compound annual growth rate (CAGR) of approximately 13.1% between 2024 and 2032, reaching a value of around USD 671.86 billion by 2032. Content Marketing Institute has published a new video ‘Investors Trust Marketing,... [Read more]
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies, October 25 [Webinar]
SEJ Highlights Five Marketing Principles for SEO Effectiveness
SEO is at the heart of any business today. With a strong synchronization of content and SEO techniques, you can grow your business quickly. Search Engine Journal contributor Ben Wood has published an article featuring five marketing principles to improve SEO performance. He says, “In this post, I’ll cover five essential marketing concepts that... [Read more]
How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform [Guide]
Medium is a social publishing platform that allows anyone to share stories, ideas, and perspectives. Popular topics on Medium include: Mental health, Social media, World affairs, Trending news, Productivity hacks HubSpot has published ‘How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform‘. Jana... [Read more]
The Ultimate Guide to Account-Based Marketing (ABM) [Guide]
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on a set of target accounts within a market. HubSpot has published ‘The Ultimate Guide to Account-Based Marketing (ABM)’ explaining how to identify and reach high-value customers with the most effective account-based marketing (ABM) tactics and... [Read more]
Are Tech Marketers Falling Into a Value Gap? [Video]
A value gap is the difference between the value a consumer receives from a product or service and the price they pay for it. It’s a measure of how much value a company is delivering to its customers, compared to the cost of delivering that value. Content Marketing Institute has published a new video ‘Are Tech Marketers Falling Into a Value... [Read more]
Are blog posts the best SEO strategy today? [Video]
Blog SEO is the practice of optimizing blog content to rank higher on search engines. Quality blog content helps you achieve better SEO results. Neil Patel has published a new video ‘Are blog posts the best SEO strategy today?’. He says, “In the ever-evolving landscape of search engine optimization (SEO), one question continually arises:... [Read more]
Managing Remote Teams in Your Marketing Agency [Podcast]
Managing remote teams can be challenging for a number of reasons. Lack of face-to-face supervision and poor communication, and lack of team cohesiveness are some of the issues. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Managing Remote Teams in Your Marketing Agency’ featuring Debbie Howard. The... [Read more]
The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date [Guide]
The digital marketing landscape is the collection of tools, channels, and strategies that businesses use to sell products and services online. Digital Marketing Institute has published ‘The Digital Marketer’s Guide – 9 Simple Ways to Stay Relevant and Up-to-Date’ to help marketers in the constantly changing digital marketing landscape. Emmy... [Read more]
Elevate Your Marketing Team with a Data-Driven Approach, October 26 [Webinar]
A data-driven approach is a strategy that uses data to make decisions instead of intuition. It enables companies to examine and organize their data with the goal of better serving their customers and consumers. Digital Marketing Institute is hosting a webinar ‘Elevate Your Marketing Team with a Data-Driven Approach’ on Thursday, October... [Read more]
SEO A/B testing: The secret to increasing your organic search traffic [Guide]
SEO A/B testing is a website optimization technique that allows site owners to understand whether changes they make to their websites have a positive impact on keyword rankings. Digital Marketing Institute has published a new guide ‘SEO A/B testing: The secret to increasing your organic search traffic’. The DMD team says, “This whitepaper... [Read more]
35 Examples of Brands That Are Winning With Content [E-book]
Content marketing is a creative job. Every piece you create has to be crafted as if it is the only thing you are going to produce. Content Marketing Institute has published a new e-book ’35 Examples of Brands That Are Winning With Content’ featuring useful strategies to create winning content. The CMI team says, “You’ll see how brands... [Read more]
Your Guide to Mastering Content Proofreading and Editing
Editing and proofreading are very important stages of content creation. Content proofreading is the final stage of the editing process. It involves identifying and correcting errors and inconsistencies in grammar, punctuation, spelling, and formatting. Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on... [Read more]
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