Using Advanced Features in Google Analytics - IM NewsWatch Newsletter, June 17, 2020

June 17th, 2020 at 8:30 am EST


 

IM NewsWatch

Thursday, June 17, 2020

Five Steps to Launch Your Google Ads Remarketing Campaigns

Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales.Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign.Osmundson says, “When remarketing campaigns are executed with thoughtfulness... [Read more]

The Importance of an SEO Audit [Podcast]

An SEO audit is the process of analyzing how well your SEO strategy working. It helps you to identify the issues affecting organic search performance of your site.Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Importance of an SEO Audit’ featuring Brian Harnish.Csutoras says, “For episode 199... [Read more]

How to Use Advanced Features in Google Analytics [Video]

By correctly using Google Analytics platform you can learn about the performance of your marketing campaigns and make required changes for better results.Neil Patel has published a new video ‘How to Use Advanced Features in Google Analytics’ to help you enhance your marketing with advanced Google Analytics features.He says, “Today... [Read more]

Meetvio: All-in-one webinar platform: live, auto, evergreen, hybrid #ad

Webinars continue to turn in high level of conversions, especially for high value products. They have become even more important in light of people working from home during the virus crisis.There are many services that provide a platform to let you run your webinars. GoToWebinar is the best-known service, but there are several others.There is a recently... [Read more]

Google Smart Shopping: How It’s Different from Standard Shopping Campaigns [Video]

Search Engine Land has published a new video ‘Google Smart Shopping: How it’s different from standard Shopping campaigns’ featuring Mike Ryan.says, “During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard... [Read more]

Changing Your SEO Strategy During COVID-19

Every new situation that influences the world needs to be coped with in a unique way. Looking at the COVID-19 pandemic, you need to update your SEO strategy so that your business continues to grow with your consumer’s needs.Botify contributor Kameron Jenkins has shared an article on adapting your SEO strategy during this pandemic.Jenkins says,... [Read more]

Here’s Why You Need More Links From the Same Website

Link building is an essential tactic to grow your search engine rankings and improve website traffic. You can build more links with quality content.Ahrefs’ contributor Michal Pecánek has shared an article citing the reasons to get more links from same website.Pecánek says, “It’s completely natural to have multiple links from the same... [Read more]

Legally hijack traffic + authority from Wikipedia, BBC & more #ad

Last year, the Zamurai team launched My Traffic Jacker to provide a way to build your website traffic using high-authority social media and expired domains.The team has now launched the new, improved version of this valuable tool, My Traffic Jacker 2.0.This new tool helps internet marketers, like you, get more traffic and greater sales from the power... [Read more]

Veedyou’s 85+ Video Marketing Statistics for 2020

Video is the an essential part of your marketing strategy. By analyzing and understanding video marketing statistics you can improve your your marketing strategy.Veedyou Media SRL has shared 85+ video marketing statistics you should need to keep in mind for 2020.The Veedyou team says, “Compared to other marketing channels, video content is... [Read more]

10 Steps to Start Your Own Podcast

Podcast publishing is a great way to create and share content online and simultaneously promote your product. Besides this, podcasting also enables you to get established as an authentic voice.Lifehacker’s Patrick Allan and Emily Long have published a step-by-step guide to starting your own podcast.Allan and Long say, “For many of us,... [Read more]

Creating Live Video Like a Pro: Tips for Any Personality [Podcast]

Video content enhances your marketing strategy and show your product on multiple networks. Being shareable – is the biggest advantage of video as a marketing tool.Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Live Video Like a Pro: Tips for Any Personality’ featuring Luria Petrucci to... [Read more]

Octopus Revolution transforms YouTube into a profit-making machine #ad

Octopus was just released by Tom Yevsikov and Gaurab Borah. As you may know YouTube is the world's second-most-popular search engine. Once they search, they watch a lot of videos. A lot of people use it, and that's an understatement. As a result of its popularity, YouTube can be one of the best marketing channels on earth... [Read more]

Guide to Making Money Online in 2020 [Guide]

Jeff Bullas has published ‘The Ultimate Guide to Making Money Online in 2020’ to help you increase your online income in 2020.In his guide, Bullas has highlighted five ways to make money online.He says, “While there are literally hundreds of ways you can make money online, I’ve chosen the five most profitable to feature in this... [Read more]

Ways to Improve Your Google Ads Performance

Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance.Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment.Wenograd says, “Here are eight... [Read more]

Fast Forward: Summer Edition, Virtual Event, June 24-25

Video is a crucial element when it comes to marketing. It helps you closely connect with your audience and enhance your online reach.The Fast Forward 2020: Summer Edition virtual event is taking place on June 24-25, 2020. Participate in this event to improve your marketing communication.This event will teach you how to stay connected, be more effective,... [Read more]

TikTok: breakthrough marketing channel (TikVideoCyborg, VideoTik) #ad

TikTok is the online sensation that people (over 800 million)seem to be flocking to. It is filled with short videos that are created by individuals who are a lot like you. The best videos can attract thousands of views, along with Likes, Comments and Forwards. Some even have over a million views... [Read more]

SEO for Website Redesign and Migration [Guide]

InvestisDigital has published a new guide entitled ‘SEO for Website Redesign and Migration’ to help you deal with the SEO process during website redesign and migration.Download this guide to learn the following:How to avoid costly errorsHow to gain more traffic and conversionsHow to use keyword research to inform your website redesignHow... [Read more]

SEO for Amazon & the Future of Non-Traditional Search

Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’.In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search.He says, “Will Amazon replace Google as the go-to... [Read more]

Improving SEO Performance with FAQ Schema Markup

An effective SEO is the backbone of any online business today. By continuously strengthening your SEO efforts, you can improve your business performance.Schema markup is a piece of code for SEO that helps you to increase your website’s presence in the search engine result pages (SERPs). Search Engine Watch‘s Abhishek Shah has shared an article... [Read more]

Make eBay your online marketing platform with Plugin Auction Profits #ad

There is something to be said for the "tried and true", things you know work because they have been working for years. eBay is certainly tried and true. It offers a platform where many people (thousands) earn their living online... [Read more]

‘How Agencies & Advertisers Can Make the Most of Paid Media Right Now’ Webinar June 17 [Webinar]

The situations like COVID-19 pandemic change the way people behave. In such economic downturn, you need to change the way you are advertising to promote your products and services.Search Engine Journal is hosting a webinar ‘How Agencies & Advertisers Can Make the Most of Paid Media Right Now’ on Wednesday, June 17, 2020 at 2.00 pm ET.The... [Read more]

‘ContentTECH: A State of The Industry’ Webinar June 17 [Webinar]

The COVID-19 pandemic has created a challenging environment for the businesses. When it comes to content marketing, you need to create content that conveys empathy and helps you to connect with your audience.Content Marketing Institute is hosting a webinar ‘ContentTECH: A State of The Industry’ on Wednesday June 17, 2020 at 12.00 pm EDT.Attend... [Read more]

‘The Psychology of Personalization: How to Drive Revenue Growth and Customer Loyalty at Scale’ Webinar June 17 [Webinar]

By personalizing your marketing approach, you can move closer to your audience and persuade them to take an action. Understanding of human psychology can give an ability to do this.Target Marketing is hosting a webinar ‘The Psychology of Personalization: How to drive revenue growth and customer loyalty at scale’ on Wednesday, June 17, 2020 at... [Read more]

Using Social Media to Engage With Customers

Social media is a powerful tool. It literally offers a marketer the largest aggregation of customers in the history of marketing. While countless businesses utilize social platforms to promote pay per click (PPC) ads, build brand awareness, and generate traffic to their sites, there’s one essential aspect of social media marketing that should never... [Read more]

‘Planning for a New Reality’ Webinar June 24 [Webinar]

The post-COVID-19 environment is going to require all of us to design a new strategy to get new customers and improve your sales. By understanding customer psychology, you can create offers that can work for you.eMarketer is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 17, 2020 at 12.00 pm EDT.The eMarketer... [Read more]

Shifting Consumer Behavior in the Era of ‘It Depends!’ [Podcast]

The COVID-19 pandemic has resulted in grief and uncertainty around the world. Most businesses severely are hit by it.eMarketer has published a new podcast episode ‘Shifting Consumer Behavior in the Era of ‘It Depends!” to help you understand customer behavior during this uncertain time.The eMarketer team says, “eMarketer principal... [Read more]


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