Inclusivity and digital accessibility aren’t just trends, they’re necessary; it’s a necessity. Neglecting digital accessibility alienates potential customers. Instead, brands should harness digital inclusion for meaning engagement that leaves nobody out. Digital Marketing Depot is hosting a webinar ‘Digital Accessibility as Strategy: A Practical... [Read more]

Content promotion is the beacon that guides your creation to its audience, illuminating its value amidst the noise of the internet, ensuring it doesn’t go unnoticed. It transforms mere information into engagement, fostering connections and driving meaningful interactions with your audience. HubSpot contributor Kayla Irhig has published an article... [Read more]

A well-defined social media strategy is crucial for businesses to effectively engage their target audience, build brand awareness, and drive meaningful interactions. It serves as a roadmap, guiding content creation, fostering community engagement, and ultimately, achieving marketing objectives in the ever-evolving digital landscape. Content Marketing... [Read more]

Munch is changing the way we think about getting traffic, and we are sharing the news with our readers. We recommend anyone looking to start or grow their business online look into this to see whether it’s applicable to your business. Especially now that it has been perfected so that anyone can ‘plug in’ this traffic and start generating long-term... [Read more]

Performance marketing focuses on measurable outcomes and ROI-driven strategies, utilizing data analytics and targeted campaigns to maximize conversions and optimize marketing spend. Its agile approach allows for real-time adjustments, ensuring efficient allocation of resources and consistent growth in revenue. Adweek is hosting a webinar ‘Using... [Read more]

Content Marketing Institute has published a new video ‘Martech Misalignment Adds Up to Wasted Budgets’ featuring Robert Rose. The CMI team says, “A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds... [Read more]

ChatGPT enhances SEO endeavors through personalized content creation, keyword optimization, and strategic insights, leading to improved website rankings and increased traffic. Its versatile nature in generating varied content and grasping user intent empowers businesses to maintain a competitive edge in the digital realm. HubSpot has published a new... [Read more]

Without WP Defense, you may be leaving your website vulnerable to cyber-attacks any longer. With it, you can enjoy the confidence of knowing that your online presence is fully protected.... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Master Sales Prospecting With AI In 2024’. The video covers the following: Transform your business with AI for sales. AI: efficient, versatile, depends on data quality. AI should profile people... [Read more]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features,... [Read more]

Etsy is a marketplace that offers a platform for the sale of handmade or vintage items. (In the Etsy context, any item over 20 years old is considered.) The site is home to a wide array of products, from physical or digital vintage art prints, which can be acquired virtually nothing, to handmade jewelry, clothing, soaps, pet accessories, and even planners of various types, among many other items. ... [Read more]

In 2024, blogging success hinges on engaging storytelling and strategic multimedia integration. Navigating emerging platforms and fostering authentic connections amplify impact and reach. Copyblogger contributor Megan Mahoney has published an article featuring 11 blogging tips for beginners to succeed in 2024. She says, “Whether you’re blogging... [Read more]

This is a reminder for the Adweek webinar to be held on May 16, 2024. Adweek is hosting a webinar ‘How AI-Powered Data is Transforming the Future of Marketing’ on Thursday, May 16, 2024, at 1.00 pm ET. The Adweek team says, “Do you really know who your customers and prospects are? AI has allowed brands and agencies to get a richer... [Read more]

Snapchat is a major player in the social media sphere, and an effective marketing tool as well. Search Engine Journal contributor Annabelle Nyst has published an article featuring 25 Snapchat statistics and facts for 2024. She says, “What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features,... [Read more]

If you have an interest in the cooking niche, this multi-faceted Cooking Video Library with PLR includes videos, articles, and images for your website and e-books to sell.... [Read more]

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we... [Read more]

Google Search Central has published a new video ‘Let’s talk Content Decay’. The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect... [Read more]

Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has... [Read more]

This is a blueprint that you can use to start your own home-based business. Ochoco is someone who had successfully been running a home-based business for 2 decades.... [Read more]

Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”. He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative... [Read more]

Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract... [Read more]

A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content... [Read more]

This is a reminder for the Adweek webinar to be held on May 15, 2024. Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar... [Read more]

Content Marketing Institute is hosting the ContentTECH Summit on May 15-16, 2024. This online event will host webinars on the following topics: From Logo to Legacy: How to Create and Amplify a Successful Brand Identity How to Leverage AI for Effective Marketing (without losing the human touch) + FastCHAT Driving Growth: Webinar Secrets to Propel Your... [Read more]

This is a reminder for the SEJ webinar to be held on May 15, 2024. B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized... [Read more]

This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14,... [Read more]

This is a reminder for the Adweek webinar to be held on May 14, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday,... [Read more]