Your strong brand presence on social media helps you to spread awareness about your products and services and boost sales. Impact’s Connor DeLaney has shared nine essential steps to improve your social media following in 2020. DeLaney says, “This article will teach you the basics of building a social media following and will... [Read more]

A squeeze page is created gathering email addresses from prospective customers or subscribers. A well-designed squeeze page can help you to increase your prospects and customers. HubSpot contributor Rebecca White has published an article to help you increase your leads by creating squeeze pages. White says, “While squeeze pages are... [Read more]

When it comes to marketing, video content score high as it helps you to engage more people via different channels. With the help you appropriate video content you can give a boost to your business. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Engaging Video Content That Spurs an Emotional Connection’... [Read more]

Winning trust of your prospects is the first step for converting them into lifelong customers. There are several emotional elements that help you to do this.  Social Media Examiner team has published a new video ‘How to Earn the Trust of Others: 2 Principles’ to help you understand how you can win people’s trust. SME team says,... [Read more]

Content plays a pivotal role in today’s marketing scenario as it enables you to reach your target mass and effectively promote your products and services. Well crafted content can get your desired results. To help you understand the value of information content in e-commerce, Search Engine Land’s Eoghan Henn has published a case study entitled... [Read more]

There are several elements that play important role in helping you to achieve better search rankings. Your web page heading is one such element that tells the search engine about your page. Search Engine Journal contributor Roger Montti has shared some useful tips on using headings for improved SEO based on insights shared by Google’s John... [Read more]

Content helps your websites to stand out in a crowd. The right blend of great design and quality content help you to attract more visitors. State of Digital contributor Laurn Irwin has shared six questions that will help you to create better web page conten. Irwin says, “Here are 6 questions to ask yourself when getting started as... [Read more]

Well crafted headlines can help you to improve your SEO and social media performance resulting into increased website visitors. You should keep in mind multiple audiences while creating headlines. Search Engine Journal contributor Kristi Kellogg has shared eleven headline writing tips to help you increase your traffic and clicks. Kellogg... [Read more]

Mobile A/B testing allows you to test different experiences within mobile apps. In this process, app users are randomly bucketed into different segments, and each is shown a different experience. PPC Hero contributor Lina Danilchik has shared seven misconceptions about the mobile A/B testing procedure. Danilchik... [Read more]

Social media platforms have turned out to be the most influential elements when it comes to marketing and promotions. The social media content also play a pivotal role when it comes to developing your search engine optimization strategy.  Yoast contributor Siobhan Cunningham has published a comprehensive article analyzing the impact of social... [Read more]

A clear marketing plan helps you to set your goals and put in the right efforts to achieve them. By understanding the minutest elements of the whole process you can come out with a practical marketing plan. To help you prepare a great marketing plan, MarketingProfs is hosting a webinar on ‘How to Build a Brilliant Marketing Plan’ on Tuesday,... [Read more]

Reddit is a great marketing channel having approximately 164 million unique visitors every month. It features user-generated content that can be upvoted or downvoted by users. MOZ team has published new Whiteboard Friday video ‘Mining Reddit for Content Ideas in 5 Steps’ featuring Daniel Russell. MOZ team says, “For marketers, Reddit... [Read more]

As the new year has started, it’s the time to learn about upcoming trends so that we could prepare our marketing strategies accordingly. Search Engine Journal is hosting a webinar on ‘2020 Digital Trends & Must-Haves’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “Join our next sponsored webinar as Benu... [Read more]

Search Engine Journal’s Danny Goodwin has published a new podcast episode on ‘Danger of Absolutes in Marketing, Answering SEO Questions & More’ featuring Tony Wright, CEO of WrightIMC, a full-service digital marketing agency based in the Dallas, Texas area. Listen to this podcast to discover some useful SEO strategies... [Read more]

Inbound marketing strategy focuses on generating new leads and attracting customers using company-created Internet content. It has become a common strategy in different companies. Impact team is hosting a webinar on ‘How to stop wasting time and money with inbound marketing’ on Monday, January 27, 2020 at 2.00 pm ET. CMI team says,... [Read more]

Search Engine Journal team has published a new guide called ‘SEO Strategy Guide: Beat Your Competition in 2020’. SEJ team says, “What’s the secret to winning at SEO in 2020? If you want to outrank your competition, there are three things you will need: The best content you can produce.The best content distribution plan... [Read more]

Your blog needs quality content and an attractive design to influence the visitors and strengthen your business. There are several themes and layout you can choose for your blog according to the area of your business. Impact contributor Christine Austin has shared 10 blog layout best practices to improve your blog presence. Austin says,”How... [Read more]

The new year has already started and its time to capture each and every opportunity for your marketing. Every year we observe new trends that create an impact in our marketing. To help you improve your marketing effectiveness in 2020, Impact contributor Brian Casey has shared 27 important digital marketing trends to watch this year. Casey... [Read more]

We create quality content but it becomes popular only by reaching more people online. Social media sharing is the best way to promote your content and get more views. You can improve your content promotion you can use Open Graph meta tags, snippets of code that control how URLs are displayed when shared on social media. To help you properly... [Read more]

Affiliate marketing helps you to earn extra income by referring different products online. You can start affiliate marketing at any point and start earning. Ahrefs team has published a new video ‘Affiliate Marketing for Beginners: Complete Tutorial for 2020’ to help you prepare for affiliate marketing this year. Ahrefs team says,... [Read more]

Google has announced that it is releasing a new YouTube training video series on Search Console. This series is aimed at teaching how you can use Search Console to optimize your website for Google Search. Google team says, “In the videos we explain each of the reports available to you, giving examples on where to find data, how to analyze... [Read more]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is... [Read more]

LinkedIn is one of the best social media platforms that can be used to market your products and services. Its professional user base helps you to enhance your reach among a limited audience. Social Media Examiner’s Robert Brill has shared five ways to help you improve your LinkedIn engagement and clicks. Brill says, “You want... [Read more]