Ultimate Guide to Google Ads - IM NewsWatch Newsletter, January 15, 2020
January 15th, 2021 at 6:38 am EDT
Friday, January 15, 2020
The Ultimate Guide to Google Ads [Guide]
IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘. It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT. This guide answers the following questions: What the heck are Google Ads? Is that different from PPC? Are Google Ads right for my... [Read more]
7 Tips to Set Up Your B2B Sales Team for Success, January 19 [Webinar]
MarketingProfs is hosting a webinar ‘7 Tips to Set Up Your B2B Sales Team for Success’ on Tuesday, January 19, 2021. Attend this webinar to learn how you can improve your online sales. The MarketingProfs team says, “Most marketers focus on building brand awareness, driving demand, and nurturing prospects to convert them to qualified... [Read more]
Are You Using These Google Tools for Your Marketing?
Quick Sprout has shared a list of 15 free Google tools that can help you to enhance your marketing strategy. The Quick Sprout team says, “Google has tons of free tools available for people to take advantage of. As a business owner, you can use these resources to improve your marketing efforts. I’ve narrowed down the top 15 free Google tools... [Read more]
Ziliate: Create Affiliate Sites In Any Niche #ad
Ziliate is a complete affiliate marketing solution, just released by Dr. Amit pareek, that includes a proven system, training and software to make sales while building your list. Here are some major features of Ziliate. ➤ Create Beautiful Affiliate Niche Sites, Review Pages, Lead Pages, and Thank You Pages For Any Audience ➤ Simply Customize the... [Read more]
Should You Have a Trailing Slash at the End of URLs? [Answered]
Whether to have the trailing slashes at the end of URLs is a tricky question for many. Ahrefs’ Patrick Stox has answered this question in a detailed manner. He says, “A trailing slash is a forward slash (“/”) placed at the end of a URL such as domain.com/ or domain.com/page/. The trailing slash is generally used to distinguish a directory... [Read more]
The SEO Content Creation Process [Guide]
Allie Bhutani of Spotlight Conductor has published a comprehensive guide titled ‘The SEO Content Creation Process’. It provides a nine-step path to create content for better SEO. She says, “Changing the way your team approaches content creation can feel a bit daunting. But we’ve found when you bring together all key stakeholders... [Read more]
Steps to Implement AMP on Your Website
By setting up Accelerated Mobile Pages (AMP) for the mobile version of your website, you can get more web traffic. Jeff Bullas has shared a step-by-step article to help you implement AMP on your website. He says, “In a nutshell, going AMP takes a fair bit of time, effort, and funds depending on how big a website is. In the end, it may not even... [Read more]
Asigo: Sell eServices as a dropshipper #ad
Chris Munch and Jay Cruiz provide eServices to businesses around the world, assisting these businesses to promote their products and services through online advertising of many kinds. To help them keep their staff busy and to further scale their business, they developed Asigo, a system that you snd other marketers can use to promote their services as... [Read more]
Content Writing for SEO: How to Create Content that Ranks in Google [Video]
Ahrefs has published a new video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to help you create content that improves your SEO rankings. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic”. Watch... [Read more]
Instagram Enhances Reels, Stories, and Shopping Features [Podcast]
Social Media Examiner has published a new podcast episode ‘Instagram Enhances Reels, Stories, and Shopping Features’ featuring Natasha Samuel. The SME team says, “Explore the newest creative and marketing tools rolling out to Instagram Reels and Stories with Michael Stelzner and Instagram expert, Natasha Samuel“. Instagram Enhances... [Read more]
Four Steps to Analyze Your Facebook Ad Performance
Advertising on Facebook is one of the most popular ways to help you reach more people online and grow your sales. By analyzing the performance of your ads, you can enhance your business performance. Social Media Examiner’s Allie Bloyd has shared a four-step approach to help you analyze the Facebook ad performance using Facebook Ads Manager. She... [Read more]
E-commerce growth offers a chance for small businesses to prosper #ad
Right now, millions of people are stuck at home and they’re shopping online more than ever. Consider these stats: ➤ E-commerce grew by nearly 20% in 2020 (according to research by IBM) ➤ 36% of people now shop online weekly (that’s 28% more than 2019 (according to Selligent)) ➤ 62% of U.S. shoppers say they shop more online now than they did... [Read more]
Social Media Marketing Strategy in 5 Steps [Video]
Social Media Examiner has published a new video ‘Social Media Marketing Strategy in 5 Steps’ featuring Dana Malstaff. The SME team says, “Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? Facebook marketing expert Dana Malstaff explains how to build... [Read more]
Intro to Affiliate Marketing, January 19 [Webinar]
SEMrush is hosting a webinar ‘Intro to Affiliate Marketing’ featuring Craig Campbell and Chris Palmer on Tuesday, January 19, 2021. The SMT team says, “Craig Campbell is back and will be doing an ongoing series on affiliate marketing. The first episode will feature Chris Palmer and we will be introducing affiliate marketing and... [Read more]
9 Steps to Creating SEO-Friendly Content [Ebook]
SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing... [Read more]
DigitalMarketer Insider Newsletter: weekly online business tips #ad
DigitalMarketer.com, led by Ryan Deiss has been publishing online marketing training for nearly 20 years (four years longer than Internet Marketing NewsWatch). In the process they have become one of the most respected, professional, and successful training companies for internaet marketers. Through the years, we have watched their progress and have invested in several of their training packages, ourselves... [Read more]
Amazon Keyword Research [Guide]
By learning how to perform Amazon keyword research and understanding how to use keywords on the platform, you can grow your e-commerce business. SEMrush contributor Connor Lahey has published an in-depth guide on ‘Amazon Keyword Research’. This guide covers the following: An Introduction to Amazon’s A9 Algorithm Amazon Keywords Explained Using... [Read more]
The Evolution of SEO [Video]
MOZ has published a new video ‘The Evolution of SEO’ featuring Moz VP Product, Rob Ousbey. The MOZ team says, “Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss... [Read more]
SEJ Highlights 10 Common Mistakes In Google Ads
Search Engine Journal contributor Susan Wenograd has highlighted 10 common mistakes in Google ads. She says, “In no particular order, here are the top 10 most common mistakes found repeatedly in Google Ad accounts. 1. Outdated Conversions Once upon a time, you would place a Google Ads conversion tag on the conversion page, and that was that. It... [Read more]
Power Publishing Bundle makes low-content books to sell on Amazon #ad
You may have heard of low-content books. They are books that you write very few words for. At first, that may seem strange, but every year, people buy hundreds of thousands of them. Examples include calendars, diaries, and journals. Other examples include coloring books and puzzle books. Considering how many kinds of low-content books there are and how they become woven into people's lives, it's no wonder that they are popular... [Read more]
How to Optimize SEO with UGC [Guide]
User-generated content works incredibly when it comes to getting more visitors and improving SEO rankings. The Shopper Approved team has published a free guide called ‘How to Optimize SEO with UGC’. In this 47-page ebook, learn how User-Generated Content (UGC) can dramatically improve your traffic and sales. It’s packed with over 85... [Read more]
Amazon Trends in 2021: Expert Forecast, January 14 [Webinar]
SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re... [Read more]
Everything You Need to Know about Meta Keywords
Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines. Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords. He says, “It’s important to remember that there’s more to SEO than Google, so... [Read more]
SEO Planning: Securing SEO Resources [Podcast]
Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Securing SEO Resources’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to... [Read more]
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