Ultimate Guide to B2B Marketing in 2025 - IM NewsWatch, January 13, 2025

January 13th, 2025 at 8:17 am EST
Internet Marketing NewsWatch
Monday, January 13, 2025

AI Marketing Creator Tools and DAM in Action with Real-Life Examples, January 23 [Webinar]

AI Marketing Creator Tools streamline content creation by automating tasks like copywriting, design, and audience targeting, saving time and resources. They enhance marketing strategies with data-driven insights, ensuring personalized and effective campaigns. Content Marketing Institute is hosting a webinar ‘AI Marketing Creator Tools and DAM... [Read more]

Marketing to the Next Generation, January 22 [Webinar]

Marketing in 2025 will be shaped by hyper-personalization, AI-driven insights, and immersive technologies like AR/VR for enhanced customer experiences. Brands will focus on ethical marketing, sustainability, and building deeper emotional connections with audiences. Digital Marketing Institute is hosting a webinar ‘Marketing to the Next Generation’... [Read more]

The Ultimate Guide to B2B Marketing in 2025 [Guide]

The future of B2B marketing will be driven by personalized experiences, AI-powered automation, and data-driven strategies for better decision-making. Emphasis on thought leadership, sustainability, and long-term relationship building will shape how businesses connect and collaborate. HubSpot has published ‘The Ultimate Guide to B2B Marketing in... [Read more]

Teach Stress Management for Entrepreneurs: early bird deal #ad

Teach Stress Management for Entrepreneurs Content Sparks‘s newest brandable course, Teach Stress Management for Entrepreneurs, is now available for a major Early Bird Discount. Dealing well with stress is essential for every entrepreneur and small business owner. Why? Because stress is an inevitable part of the entrepreneurial journey. With mounting... [Read more]

Copyblogger On Finding Clients As Freelancer, Coach, or Entrepreneur

Copyblogger contributor Megan Mahoney has published an article featuring tips on finding clients as a freelancer, coach, or entrepreneur. She says, “You may have already tried – without success – many of the common strategies to find clients as a freelancer, coach, or entrepreneur. Here’s what usually happens when freelancers/coaches/entrepreneurs... [Read more]

Do Big Game Ads Really Change the Game for Brands?, February 12 [Webinar]

Adweek is hosting a webinar ‘Do Big Game Ads Really Change the Game for Brands?’ on Wednesday, February 12, 2025, at 1.00 pm ET. The Adweek team says, “Big game ads are the most anticipated commercials of the year, but do they actually influence consumer perception and drive brand consideration? Real-time survey technology... [Read more]

Finding Striking Distance Keywords [Video]

Striking Distance Keywords are search terms that rank just outside the top positions in search engine results, typically between positions 11-20. Optimizing content for these keywords can significantly improve visibility and drive more organic traffic with minimal effort. MOZ has published the latest episode of the Whiteboard Friday video ‘Finding... [Read more]

Funnels: build funnels in seconds with AI—Join the free webinar #ad

Funnels, by the DotComPal team, solves a problem many marketers have. How about you; have you ever lost potential customers because your funnel wasn’t converting? If so, you’re not alone. Many business owners struggle to create marketing funnels that really generate leads and sales. What if you could build high-converting funnels in seconds—without... [Read more]

Short-Form Video Content Strategies for Modern Marketers in 2025, January 22 [Webinar]

Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences... [Read more]

Realize Your Creative Vision in 2025, January 28 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Realize Your Creative Vision in 2025’ on Thursday, December 5, 2024, at 1.00 pm EDT. The DMD team says, “Connected TV (CTV) offers digital marketers a unique opportunity to combine the precision of digital targeting with the impact of high-quality video content. Whether you’re already... [Read more]

Conversion Benchmark Report [Report]

Digital Marketing Depot has published a new report titled ‘Conversion Benchmark Report 2024’. The DMD team says, “Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients. Based on 57 million conversions and 41,000 landing pages, it sets benchmarks for nine... [Read more]

2025 Affiliate Marketer's Master Swipe File: top products & sales copy for them #ad

2025 Affiliate Marketers Master Swipe File is Jim Daniels's annual directory of top performing affiliate products and services and a license to use his custom promotional material as your own..... [Read more]

[Free] Stress-free Workplace Checklist

Need a Stress-free Workplace Checklist? Your workspace can help reduce stress—if you set it up the right way. Our Stress-Free Workspace Checklist gives you simple, actionable tips to create a calming, productive space. Get your free checklist: https://IMNewsWatch.com/StressManagement/Stress Management Worksheet.pdf  [Read more]

Facebook Content Strategy 2025: What’s Actually Working Right Now [Podcast]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Facebook Content Strategy 2025: What’s Actually Working Right Now’ featuring Mari Smith. This episode covers the following: Why Your Business Should be Active... [Read more]

Content Strategy You Need Post Google + Reddit Partnership

In February 2024, Google and Reddit expanded their partnership, enabling Google to access Reddit’s Data API for real-time, structured content, enhancing search results with authentic user discussions. This collaboration, reportedly valued at $60 million annually, also allows Reddit to utilize Google’s Vertex AI to improve its platform’s... [Read more]

LucidFluencer AI creates viral virtual influencers #ad

LucidFluencerAI allows you to create a highly engaging social media influencer effortlessly. This innovative tool generates influencers that are always active, compliant, and capable of going viral, enabling you to build an influencer empire without personal involvement or compromising on quality..... [Read more]

Building the AI feedback loop for PPC [Guide]

AI in marketing empowers businesses with data-driven insights, personalization, and automation, enhancing customer experiences and decision-making. It optimizes campaigns by predicting trends and targeting audiences more effectively. Digital Marketing Depot has published ‘Building the AI feedback loop for PPC’. The DMD team says, “The... [Read more]

Improving Content Strategy With Content Monitoring

Content monitoring involves tracking and analyzing digital content to ensure accuracy, compliance, and brand consistency. It helps identify inappropriate or misleading information while maintaining quality and audience engagement. HubSpot contributor Rachael Nicholson has published an article on how content monitoring can level up your content strategy. She... [Read more]

Data-Driven Strategies for Retail Success, January 23 [Webinar]

Retail success today requires more than intuition—it demands precision, backed by data. Join us for an insightful session where we’ll explore how leading brands are revolutionizing digital product presentation through advanced data-driven strategies. Digital Marketing Depot is hosting a webinar ‘Data-Driven Strategies for Retail Success’... [Read more]

Master Affiliate Profits Rollout Phase 2: Affiliate Marketing #ad

The webinar elicited an overwhelming response, with over 200 pioneers immediately securing their positions as supporters. This enthusiastic rush to our order page underscores the urgent need for change in affiliate marketing. These trailblazers responded to the call for revolution with a decisive "yes". .... [Read more]

7 Unique Webinar Formats You Should Try in 2025, February 5 [Webinar]

Webinar formats vary from panel discussions and interviews to workshops and Q&A sessions, catering to diverse audience needs. They facilitate interactive learning, knowledge sharing, and real-time engagement across industries. Content Marketing Institute is hosting a webinar ‘7 Unique Webinar Formats You Should Try in 2025’ on Thursday,... [Read more]

Personal Branding 101 [Podcast]

MOZ has published the latest episode of MozPod podcast titled ‘Personal Branding 101’ featuring Rejoice Ojiaku. It covers the following: When to Take Personal Branding Seriously Should Everyone Have a Personal Brand? Personal Brand Success Story How to Start Your Personal Brand Common Personal Branding Pitfalls Choosing Social Media Platforms... [Read more]

A Guide to AI and SEO [Guide]

AI enhances SEO by automating keyword research, content optimization, and performance analysis. It helps improve search rankings through smarter insights and personalized user experiences. Digital Marketing Institute has published ‘A Guide to AI and SEO’. The DMI team says, “AI is transforming SEO in many significant ways, making leveraging... [Read more]

HubSpot Shares Top Marketing Leadership Trends for 2025

Marketing leadership trends emphasize data-driven decision-making, personalization, and digital transformation. Modern leaders focus on innovation, collaboration, and customer-centric strategies to drive business growth. HubSpot contributor Erica Santiago has published an article featuring the marketing leadership report. She says, “To help you... [Read more]

Turn 2024 Marketing Challenges Into 2025 Wins, February 5 [Webinar]

2024 was a year of dizzying changes in adtech: Google’s back-and-forth on identifier deprecation, Chrome’s potential breakoff and ongoing anti-trust issues, increased fragmentation and wasted ad spend, and an AI boom. Adweek is hosting a webinar ‘Turn 2024 Marketing Challenges Into 2025 Wins’ on Wednesday, February 5, 2025, at 1.00... [Read more]

Website Rendering Strategies [Podcast]

Website rendering is the process of converting website code into a visual interface that users can interact with on their browsers. It ensures proper display of content, images, and styles for an optimal user experience. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Website rendering... [Read more]

9 Things to Remove From Your Website in 2025 [Video]

A well-designed website is crucial for creating a strong first impression, enhancing user experience, and building credibility. It helps attract and retain visitors, ultimately driving business growth and success. Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks... [Read more]


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