In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data. eMarketer is hosting a webinar ‘Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World’ on Tuesday, July 19, 2022, at... [Read more]

Keyword research is an important process in achieving higher SEO rankings. SimilarWeb has published a new report ‘The Complete Guide to Keyword Difficulty’ to strengthen keyword research process. The SimilarWeb says, “Looking to drive more organic traffic to your website? The first step is building a data-driven search strategy.... [Read more]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Ahrefs contributor Si Quan Ong has published an article featuring eight pillar page examples to get inspired by. He... [Read more]

It has been said that the difference between getting rich in sales or struggling comes down to what you’re selling. High Ticket Profit System was built with that principle in mind. The principle works in all niches, For example: • People selling BMWs make more than those selling Hyundais. • People selling mansions make more than those selling... [Read more]

Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads? She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated... [Read more]

Twitter marketing is how businesses use Twitter to create and disperse content to targeted audiences and build community interest for their brand—and hopefully generate sales. Search Engine Land contributor Chris Silver Smith has published ‘Twitter’s algorithm ranking factors: A definitive guide’. He says, “Twitter patents and... [Read more]

MarketingProfs has published a new podcast episode ‘Why Google Analytics 4 Requires Your Immediate Attention’ featuring Katie Robbert. The MarketingProfs team says, “In the latest episode of Marketing Smarts, Robbert digs into exactly how GA4 differs from the previous version of Google Analytics. One reason she recommends setting aside... [Read more]

Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don’t. Some graphics work well; others don’t. Some benefits work well; others don’t. You’ll never know which work best for you unless you test. You need to figure out what’s... [Read more]

MarketingProfs has published a new video ‘Eight Ways to Improve Your Instagram Presence’ sharing eight ways you can optimize Instagram to gain new followers and market your business on this ever-growing image-sharing network. The MarketingProfs team says, “Instagram currently boasts more than 500 million users. Its popularity has caught... [Read more]

A strong content marketing strategy is a mix of ideas that you share and the elements that make your content irresistible. Copyblogger contributor Sonia Simone has published an article highlighting 10 important elements of a content marketing strategy. She says, “Here are my recommendations for 10 vital elements when you’re studying how to create... [Read more]

Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers improve their SEO rankings. The Semrush team says, “In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search... [Read more]

1MinuteApp is brand new one-click software that creates profitable mobile apps ready to sell in minutes with no tech skills, no coding, and no developers needed.... [Read more]

Quality video content can help you reach your target audience through a variety of channels. Watch MarketingProfs’ new video ‘Eight Steps to Making Great Smartphone Videos’ to learn about essential planning considerations for smartphone videos. The MarketingProfs team says, “Thanks to smartphones, creating great video for your... [Read more]

Email is an irresistible marketing tool. It helps you stay connected with your audience and promote your products and services. MarketingProfs contributor Chad S. White has published an article on when and how to use plain-text email in marketing. He says, “Plain text emails are appropriate for a fairly narrow group of email types and situations.... [Read more]

In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. ON24 is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 24, 2022, at 2.00 pm ET. The ON24 team says, “Attend this... [Read more]

You need the latest tools to keep up with your online competition. If you keep your focus on the old, conventional, and traditional processes and tools you’ve been using, you will get left behind.... [Read more]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Zero Search Volume Keywords’ featuring Mark Williams Cook. The Rank Ranger team says, “Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously... [Read more]

Search Engine Journal has published a new e-book ‘Mobile SEO: A Complete Guide’. The SEJ team says, “Practically everything you need to know about the massive opportunities in mobile search and how you can seize them to gain a competitive edge is right here. You’ll learn: The best practices for mobile optimization. WordPress plugins... [Read more]

Podcast publishing is a great way to drive more leads. It also helps you create a community that follows you. Watch Neil Patel’s latest video ‘Why You Should Create a Podcast Today’ to learn why you should start podcasting. He says, “Why you should create a podcast today. Do you know what the least competitive marketing channel... [Read more]

ClickDesigns makes logos, e-book covers, web graphics and that's just the beginning. And you don't have to be an expert to use it. Now you can create amazing graphics and designs for blogs, websites, sales funnels & site builders in as little as 60 seconds.... [Read more]

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. IMPACT’s Ramona Sukhraj has published an article featuring 15 B2B content marketing examples . She says, “If you’re just getting started... [Read more]