FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured... [Read more]

Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. MarketingProfs is hosting a webinar ‘How to Build a High-Converting Lead Magnet’ on Wednesday, January 18, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join us for How to Build a High-Converting Lead Magnet, a free... [Read more]

Sales forecasting is the process of estimating future revenue by predicting the amount of product or services a sales unit (which can be an individual salesperson, a sales team, or a company) will sell in the next week, month, quarter, or year. HubSpot contributor Daniel Doan has published ‘The Ultimate Excel Sales Forecasting Guide: How to Choose... [Read more]

If you are in the food, recipe, or general homemaking niche, check out Meal Magic Mega Sale. This is a collection of PLR food planning journals that you can brand with your own website name and either give away (typically when someone signs up for your mailing list) or sell. In Meal Magic Mega Sale, you are getting: ➤ Magnificent Menus Planner ➤... [Read more]

Twitter has been one of the most popular social media platforms empowering businesses and marketers. The challenges it is facing in recent days make us think of Twitter alternatives. HubSpot contributor Erica Santiago has published an article featuring 11 Twitter alternatives marketers can consider. She says, “Here are some alternatives if you... [Read more]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [Read more]

Expansion and wider reach are some of the basic reasons why we opt for content marketing. There are several techniques you can brainstorm and improve content marketing, mind mapping is one of them. Content Marketing Institute contributor Carlijn Postma has published an article featuring five steps to mind map your content and increase its reach. She... [Read more]

Jeff Ayman wasn’t having much success online. He researched his problems, found solutions, and wrote The Click Engine to tell you what he found that works for him (and he says it will work for you, too.) His main problem was traffic; not just any traffic, but people interested in buying the products he was promoting – people who would click... [Read more]

Ths is a reminder for the Content Marketing Institute webinar to be held on January 11, 2023. Content Marketing Institute is hosting a webinar ‘The Road to Relevance’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “In this session, Shelly Kulesza and Kathy Macchi will explain how to create a content strategy that... [Read more]

The Google Marketing Platform team has published a new video featuring the Google Analytics 4 overview. Jesal Shah, head of industry for Google Marketing Platform shares the latest innovations in Google Analytics. Learn how marketing measurement has changed and how Analytics has evolved to help marketers adapt to those changes.  [Read more]

Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add... [Read more]

At 10 AM EST, Dr. Amit Pareek and his associate Rahim Farhouni are going to introduce RestroSuite for use by local marketing agencies and consultants to assist them in meeting the online needs of restaurants, clubs, cafes, etc. It has many unique features inside it which may help your marketing in several ways, as mentioned below. Sign up for live... [Read more]

The Google Marketing Platform Essentials team has published a new video offering the Google Marketing Platform demo. Chris Choi, sales engineer for Google Marketing Platform shows how you can easily navigate all your Google Marketing Platform products through the Platform Home screen.  [Read more]

With only just under 30% of emails getting opened across all industries (Constant Contact), it’s important to write a compelling, actionable message that invites a click. Watch this HubSpot video on how you can achieve email growth with the right templates. The HubSpot team says, “Nurturing leads and closing deals has never been easier thanks... [Read more]

HubSpot has published ‘Social Media Workbook’, a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for... [Read more]

Aidan Booth (author of 123 Profit)has just released a free time-sensitive video. In it, he tells about the amazing road trip he is about to take in a very special car. He’s going to be hitting Monaco, France, and Switzerland (all in a matter of days) with his final destination being a Mastermind Event in Lake Como, Italy.... [Read more]

CallRail has published a new report ‘The 2023 outlook for digital marketing agencies’. This detailed report compiles the latest survey results from over 600 agency marketers on how they’ve adapted to recent changes within the digital landscape, as well as what’s to come next year. This report features the following information: Top... [Read more]

Advertising on Facebook is a powerful way to reach people interested in your product or service. Search Engine Journal has published a new e-book ‘How to Advertise on Facebook: A Beginner’s Guide’. The SEJ team says, “Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you... [Read more]

Slack is an instant messaging program designed by Slack Technologies and owned by Salesforce. Although Slack was developed for professional and organizational communications, it has also been adopted as a community platform. Search Engine Journal contributor Ilya Cherepakhin has shared 12 handy tips for making the best of Slack and leveraging it to... [Read more]

When you build a product, the ideal is to build one many people ("affiliates") will want to promote. The Affiliate Product Creator's Handbook shows how one product developer did it.... [Read more]

Engagement is one of the essential criteria for achieving online video marketing success. Social Media Examiner has published a new podcast episode ‘How to Keep People Watching YouTube Videos to the End’ featuring Pat Flynn and Michael Stelzner. The SME team says, “Want more people to watch your videos on YouTube? Wondering how to... [Read more]

Digital Marketing Depot has published a new white paper ‘Powering personalization through customer data’ featuring useful strategies to build stronger connections with customers and drive conversions. The DMD team says, “Marketing today includes increasing layers of complexity, and competition for consumer attention can also be fierce.... [Read more]

Neil Patel has published a new video ‘How We Boosted Our Revenue by 18% Using PayPal’ sharing useful tips to improve business revenue using PayPal. He says, “I’ve been using PayPal for years. It’s been so long I can’t even remember when I first started using it. But I would’ve never guessed that using it would... [Read more]

This is a reminder for the MarTech webinar to be held on January 10, 2023. In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech... [Read more]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Content Marketing Institute is hosting a webinar ‘5 On-Demand Strategies to Scale Digital Content in 2023’ on Wednesday, January 11, 2023, at 2.00 pm EST. The CMI team says, “Watch Garrett Ruiz for his... [Read more]

Local SEO strategy helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. MOZ contributor Miriam Ellis has published an article featuring useful tips to achieve local SEO success in 2023. She says, “2023 will be a run-up to the Olympics... [Read more]