Organic traffic is important because it brings visitors to your site without the cost of paid advertising, resulting in a higher return on investment. It also indicates trust and authority, as users find your content valuable enough to visit through search engines or direct links. Search Engine Journal is hosting a webinar ‘Unlocking Google:... [Read more]

HubSpot has published a new case study ‘How The Hustle Got 43,876 More Clicks’. Curt del Principe says, “Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 Marketing Strategies To Grow Your Startup In 2024’. This episode covers: Startup marketing masterclass condensed for easy consumption. Identify essential business needs,... [Read more]

InstaCPA Blueprint is a step-by-step guide to building an online CPA business. CPA (Cost per Action or Cost Per Acquisition) is a specialized form of affiliate marketing in which the role of the affiliate is only to bring a prospect to the merchant to take a specified action, such as signing up for a phone call or adding themselves to a mailing list.... [Read more]

The latest Digital Marketing Institute podcast is titled ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, ⁠Will Francis⁠⁠⁠ interviews ⁠Terry Payne⁠, Global Managing Director at ⁠Aspire⁠ Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences... [Read more]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party... [Read more]

User-Generated Content (UGC) is crucial for building trust and authenticity in digital marketing. It allows brands to showcase genuine customer experiences, enhancing credibility and engagement. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘UGC Strategy: Boosting... [Read more]

Hostley, a platform that eliminates the need for monthly website hosting fees, is a solution to a problem all website owners have: Managing web hosting costs can be a significant hurdle for any Online Marketer. We all need a cost-effective, trustworthy, and efficient solution. Even better, for a one-time payment that is a mere fraction of your current... [Read more]

Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent... [Read more]

This is a reminder for the SEJ webinar to be held on August 14, 2024. Assessing your website’s organic search performance against the latest industry benchmarks is essential for contextualizing data and fine-tuning your SEO & content strategies. Search Engine Journal is hosting a webinar ‘2024 Organic Traffic Benchmarks & Search... [Read more]

Website redesign is crucial for improving user experience and keeping the site visually and functionally up-to-date. It helps enhance navigation, optimize for mobile devices, and align with current branding and SEO best practices, ultimately driving better engagement and conversions. HubSpot contributor Anna Fitzgerald has published a new guide ‘How... [Read more]

MindBuddy AI is an “All In One” AI app that replaces Canva, MidJourney, ChatGPT4, and other expensive apps. Imagine just entering any keywords or prompts, and within seconds you get any kind of images, videos, logos, graphics and arts, and more… MindBuddy AI is built from never seen before GPT 4 Tech. It creates Stunning Canva-Like 4K HD Videos,... [Read more]

Content marketing is crucial for building brand authority and trust by providing valuable, relevant information that resonates with your target audience. It drives organic traffic, fosters customer engagement, and ultimately leads to higher conversion rates. Content Marketing Institute contributor Liey Pham has published an article featuring useful... [Read more]

AI writing tools assist in generating content by automating text creation, editing, and optimization, enabling users to produce high-quality writing quickly. These tools enhance creativity and productivity by offering suggestions, correcting grammar, and tailoring content to specific audiences. Digital Marketing Depot has published ‘General... [Read more]

Marketing automation streamlines repetitive tasks, enabling businesses to nurture leads, segment audiences, and deliver personalized content at scale. It enhances efficiency and consistency in campaign execution, driving higher engagement and conversion rates. Digital Marketing Depot is hosting a webinar ‘Stuck on Autopilot? Upgrade Your Marketing... [Read more]

Agency & White-Label Freedom System launches today. (Note: The price is continually rising.) It starts with a launch workshop at 10:00 EDT: Agency & White-Label Freedom Launch Workshop. This is your golden opportunity to revolutionize your business. Secure your place now: Agency & White-Label Freedom Event. This event offers you the chance... [Read more]

Data infusion in marketing involves integrating diverse data sources into marketing strategies to create more personalized and effective campaigns. By leveraging real-time data, businesses can enhance customer insights and optimize decision-making processes, leading to improved engagement and ROI. Adweek is hosting a webinar ‘Reinvigorate Your... [Read more]

Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The... [Read more]

Claude 3.5 Sonnet is an advanced AI model developed by Anthropic, designed to balance speed, accuracy, and versatility. It excels in various tasks, including complex reasoning, coding, and interpreting visual data. One of its standout features is the introduction of “Artifacts,”... [Read more]

It will simplify this entire process for you, from product creation to launch, all in one application. They had experimented with various AI tools including the ones that they had developed together in the past. But they couldn't find a tool that does it all with exceptional results, ultra-fast speed and at an affordable price.... [Read more]

LinkedIn Advertising offers precise targeting by leveraging professional demographics, enabling businesses to reach decision-makers and industry leaders. Its diverse ad formats, including Sponsored Content and InMail, drive high-quality leads and foster meaningful engagement. Social Media Examiner has published... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘13 Tips To Master Video Marketing In 2024’ featuring Chris Savage. The HubSpot team says, “Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative... [Read more]

Google Ads Campaign optimization involves fine-tuning ad settings, targeting, and budgets to maximize performance and ROI. It includes A/B testing ad creatives, adjusting keywords, and leveraging data analytics to improve ad relevance and reach. Search Engine Land contributor Anu Adegbola has published an article featuring 10 advanced strategy ideas... [Read more]

The Agency & White-Label Freedom Event is just around the corner, and you don’t want to miss this opportunity to simplify and grow your business. Date/Time: Wednesday, Aug 7th, 2024 at 9 am Eastern Location: Zoom [link will be provided when you register] Presenter: Walt Bayliss, JVZoo Legend and 7 figure White Label and Agency owner Register... [Read more]

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions. The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’. The DMI... [Read more]