Top Social Media Tools for 2021 - IM NewsWatch Newsletter, December 24, 2020

December 24th, 2020 at 5:32 am EST


 

IM NewsWatch

Thursday, December 24, 2020

HubSpot’s List of Top Social Media Tools for 2021

HubSpot contributor Alexz Miller has published an article highlighting top social media tools you need to use in 2021. He says, “One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy. For example, HubSpot’s Social Inbox tool helps you prioritize... [Read more]

Consumer Trends in 2021: What’s Actually Changing?, January 26 [Webinar]

Social Media Today is hosting a webinar ‘Consumer Trends in 2021: What’s Actually Changing?’ on Tuesday, January 26 at 2.00 pm ET. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective.... [Read more]

SEJ Shares Three Things You Must Know about SEO in 2021

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about... [Read more]

Alessandro Zamboni’s 2020 Christmas Deals for online marketers #ad

Online marketing trainer Alessandro Zamboni, whom we have mentioned in these pages several times, is offering a package of 17 products he released in 2020 at a 95% discount, his Christmas Deals 2020 special, today though New Year’s weekend. These products offer you 17 ways to build an online business. Don’t try them all at once. Read them;... [Read more]

Quick Sprout on Hidden Costs of Website Hosting

Quick Sprout’s Lars Lofgren has published an article highlighting the hidden costs of website hosting. He says, “Before you jump into building a website, then, you’ll want to understand the costs behind web hosting. Like anything else, the costs associated with hosting your website can influence some of your decisions. Here’s what to... [Read more]

The Art of Selling Your Business [Podcast]

Jeff Bullas has published a new podcast episode ‘The Art of Selling Your Business’ to help marketers understand how they can sell their business. He says, “This podcast is about the stories of entrepreneurs. To shine a light on what inspired them to start and what they learned along the way. In essence, to find out their secret sauce... [Read more]

Site Structure for SEO: Four Step Guide

SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and... [Read more]

POINTRANK 2.0: Create little videos that rank on Google and YouTube #ad

If you are not getting enough traffic to your websites, check out PointRank 2.0. This is the new version of the seasoned PointRank SaaS software for creating and ranking videos. When I was getting started, like most new marketers, I bought dozens of courses, trying to get my business underway... [Read more]

Should We Use Subdomains for SEO?

For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034,... [Read more]

Here’s What You Should Know about Mobile-First Indexing

With mobile-first indexing, Google is shifting how the content of your desktop and mobile version of sites is indexed. Ahrefs’ Patrick Stox has published an in-depth article on mobile-first indexing. He says, “According to the most recent information we have from Google in March 2020, 70% of sites have already switched to mobile-first... [Read more]

Strategies to Maximize Link Building Impact

An effective link building strategy can help you to generate more website traffic. Qualit links also help you in improving your SEO rankings. Search Engine Journal contributor Jeremy Moser has shared four steps to help you maximize your link building impact. He says, “I’ve worked with countless clients in link building ranging from brand new... [Read more]

LSA Agency: Sell phone leads to local businesses #ad

Every business needs leads, people who are looking for the products and services they offer. The COVID-19 pandemic makes this need even greater, as businesses are shutting down for lack of customers. LSA Agency, to make is possible for you to gather leads that local businesses are hungry for... [Read more]

How to Get More Instagram Traffic [Video]

Getting more and more traffic to websites is a concern of every business owner. By publishing content on regular basis and attracting more followers on social media, you can increase your web traffic. Social Media Examiner has published a new video ‘How to Get More Instagram Traffic’ to help you get more traffic from Instagram. The SME team... [Read more]

Everything You Need to Know about Google Unpaid Shopping Listings

Merkle contributor Melissa Reilly has published a comprehensive article on Google’s unpaid shopping listings. She says, “Back in late April, Google announced the roll out of free traffic on its Shopping tab to help merchants better connect with consumers. The pandemic was in its earlier stages in the US and many small businesses were struggling... [Read more]

The Diminishing Value of Organic [Video]

Search Engine Land contributor Barry Schwartz has published a new video ‘The Diminishing Value of Organic’ featuring Joe Beccalori. Barry says, “In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing, about how SEO has changed over the years. Joe explained that with the changes to the search results... [Read more]

iMarketer: “All in One” fully automated marketing platform #ad

WDan Green has released iMarketer.This software is actually a system, not a simple application lets you run a complete online business with no hosting hassles or monthly charges for other marketing tools Green says that this new tool with a cool name gives you "Everything you Need to Succeed: Unlimited Bandwidth, Fully Hosted Website. Unlimited Autoresponder, Unlimited Lists, Unlimited Leads, Unlimited Emails. Plus EASY Adsense Monetisation And No Monthly Fees."... [Read more]

Search & Digital Marketing in 2021

Majestic blog team has published an article titled ‘Considering Search & Digital Marketing in 2021’. The Majestic team says, “To survive and thrive in the new normal, the recommendation is for content diversity that is delivered as fast as humanly possible. With Google giving us a pre-warning about Core Web Vitals, this is another... [Read more]

How to Grow Your SEO Traffic by Updating Your Old Content [Video]

Your search engine optimization (SEO) performance depends on the kind of content you publish. Sometimes you can also utilize your old content to attract the search engine bots. Neil Patel has published a new video ‘How to Grow Your SEO Traffic by Updating Your Old Content’ to help you improve your traffic using old content. He says, “You... [Read more]

Facebook Ads Trends for 2021 for Better Returns on Ad Spend [Video]

Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ explaining major Facebook ads trends featuring Tara Zirker. The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? Facebook... [Read more]

ProfitSuite replaces Zoom, Aweber, ClickFunnels, Hostgator, Photoshop, Dropbox #ad

Most online marketers are burdened with expensive subscriptions for the software needed to run an online business, such as: hosting; storage; webinars; autoresponder; graphics design; funnel builder Now, during the five-day roll-out of ProfitSuite, you can meet all of these needs for a low, one-time fee... [Read more]

Improve Your Content Marketing with Heatmaps

You can use heatmaps to find less effective content and redesign it to improve the overall performance of your content marketing campaigns. Search Engine Watch contributor Lyuthar Jacob has published a comprehensive article on improving content marketing with heatmaps Jacob says, “Let’s find out some ways to supercharge your content strategy... [Read more]

Top 5 SEO Mistakes [Guide]

Search Engine Watch has published a new guide ‘Top 5 SEO Mistakes’ highlighting the five most common SEO mistakes. The SEW team says, “The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short... [Read more]

Six B2B Paid Search Predictions for 2021

With the rise of Internet users, the search is becoming the lifeline of online users. By channelizing your investment in the right search marketing, you can grow your business. Search Engine Watch contributor Lucia Rodas-Estrada has shared six b2b paid search predictions for the year 2021. She says, “After an eventful 2020, here are 6 PPC trends... [Read more]

How to Script Videos for Social Media in 5 Steps [Video]

Want help in preparing the script for your next marketing video? The new video from Social Media Examiner ‘How to Script Videos for Social Media in 5 Steps’ will help you do it. The SME team says, “Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? Social... [Read more]

CMI on Future of Content Marketing

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing. She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They... [Read more]

How to Do Online Competitor Analysis [Guide]

Search Engine Watch has published a new guide ‘How to Do Online Competitor Analysis’ to help marketers improve their marketing with online competitor analysis. The SEW team says, “Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many... [Read more]

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