Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The... [Read more]

Search Engine Journal has published its third annual State Of SEO report. It offers insights to guide your SEO strategy in 2024. The SEJ team says, “This year, rapidly developing technology and competition have shaken things up in a major way. There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content... [Read more]

A taxonomy of topics is a way to organize information into different topics and subtopics. It can also be a way to group ideas or things that have meaningful associations for a business or users. Search Engine Journal contributor Roger Montti has published an article on SEO and the taxonomy of topics. He says, “Communicating with expertise and... [Read more]

Affiliate Profitz AI was just launched. There is a 5-day Launch Sale It handles the one thing that separates Super Affiliates from just everyday affiliates. All super affiliates have it and if you look closely, it’s not that hard to pick out what it is. It’s being prepared and having their marketing content together in a way that flows... [Read more]

Generative AI revolutionizes content creation by autonomously producing diverse and engaging materials, from articles to visual art. Its ability to understand context, style, and preferences enables a seamless integration into various creative processes, fostering efficiency and innovation. As a dynamic tool, generative AI empowers creators... [Read more]

As we navigate the ever-evolving landscape of the digital age, staying ahead of the curve in marketing is not just a choice; it’s a necessity. In the dynamic year of 2024, the marketing landscape is poised for groundbreaking shifts, where innovation and adaptation will be the linchpins of success. HubSpot contributor Erica Santiago has published... [Read more]

In the dynamic realm of e-commerce, where online visibility and user experience play pivotal roles, mastering the art of internal linking emerges as a strategic imperative. A well-orchestrated internal linking strategy is akin to the backbone of an e-commerce website, influencing its performance and overall success. In his blog post, Neil Patel has... [Read more]

This is a reminder for the Adweek webinar to be held on January 17, 2023. With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January... [Read more]

YTSuite 2.0 has just been released at 11:00 EST, January 15, 2024. What is YTSuite? YTSuite is an all-in-one, easy-to-use cloud app that does everything needed to create highly profitable Adwords and YouTube advertising campaigns for local businesses. This groundbreaking app comes with agency rights, allowing you to run a YouTube advertising agency... [Read more]

Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. It involves using photo and video content to sell a brand’s products and services. HubSpot has published a new video ‘Why Adding A Link To Your Instagram Bio Will Boost Your Business’. The HubSpot team says, “Are... [Read more]

This is a reminder for the CMI webinar to be held on January 17, 2023. B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’... [Read more]

AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What... [Read more]

Using this content to build training of your own for your clients (either in person or online), you can create your own course, branded with your name, that helps small businesses and entrepreneurs build a set of vital print and digital marketing assets.... [Read more]

The digital experience landscape is the sum of a customer’s digital interactions with a brand, product, or service. It’s also known as DX. Digital Marketing Depot has published a new white paper titled ‘Navigating the Digital Experience Landscape’. The DMD team says, “Digital experience teams — the marketers and developers... [Read more]

A digital media mix is a combination of communication channels that a company uses to promote its brand message and meet its marketing goals. Search Engine Journal contributor Josh McCoy has published an article featuring four tips for planning your digital media mix. He says, “Audiences vary so much between industries, products, and service... [Read more]

Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential... [Read more]

You can edit the e-books, add your name to them, and sell them without any royalties being due. You keep all the proceeds. If you would prefer, you could even give them away to people who sign up for your list. ... [Read more]

Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert’ featuring John Brown. Loren Baker says, “In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With... [Read more]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections... [Read more]

Conversion rate optimization (CRO) is the process of increasing the percentage of users who perform a desired action on a website. MOZ has published the latest episode of the Whiteboard Friday video ‘CRO Misconceptions Every SEO Should Know’ featuring Ayat Shukairy. The MOZ team says, “Conversion Rate Optimization doesn’t happen... [Read more]

We have mentioned Michael Chaney in these pages before. His latest product, Partner & Profit, is available for a limited time. He doesn't say how long. The idea is that you will help him market his products and, in return, receive excellent commissions.... [Read more]

This is a reminder for the Adweek webinar to be held on January 16, 2024. Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context. Adweek is hosting a webinar ‘CTV... [Read more]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications,... [Read more]

HubSpot has published a new video ‘How to Set SMART Goals for Your Business in 2024’. The HubSpot team says, “If you want to learn how to make your goals achievable this year, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan—and that’s where the SMART goal framework comes... [Read more]

Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT. The DMD team says, “Join Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Steven van Vessum, Conductor’s Director of Organic Marketing, for an inside look at the top trends, priorities,... [Read more]

B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar... [Read more]

Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this... [Read more]