Ahrefs contributor Tim Soulo has published a case study ‘How We Used a Video Course to Promote Ahrefs’ explaining how a video course helped in the promotion of Ahrefs. He says, “Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an educational... [Read more]

If your technical SEO isn’t implemented properly, your website will never rank high on SERPS—no matter how valuable your content is because poor technical site health most often equates to a poor user experience. Conductor has published a new guide ’11 Technical SEO Strategies to Increase Organic Traffic’. The Conductor team says, “It’s... [Read more]

Marketing Dive has published a new report ‘The Top Influencer Marketing Trends to Watch’. The MD team says, “Brands have continued to invest in influencer marketing, with nearly three-quarters of U.S. marketers set to utilize influencers this year. The strength of the creator economy points to how delivering fresh digital creative... [Read more]

We ran an ad earlier this week for High Ticket Profit System. It sounded interesting so we bought a copy to get under the covers and give you more information to help you make an informed decision. So here are answers to the most popular questions so you can decide if it’s the right fit for you. Some answers we wrote; others we copied from Kosky. Questions... [Read more]

Automation helps businesses improve efficiency and eliminate human error leading to better customer experiences. Inc. contributor Kelly Richardson has shared four ways to use automation for customer success. She says, “Every business wants loyal customers, and what better way to get them than to keep them happy and satisfied with fast and efficient... [Read more]

The effective customer experience (CX) can help you optimize your ability to turn qualified leads into conversions. Inc. contributor Joel Comm has shared three ways to create a better customer experience that increases conversions. He says, “Here are a few tips to make sure your company is approaching CX in an effective manner: 1. Make a Thoughtful... [Read more]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how... [Read more]

Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don't. Some graphics work well; others don't. Some benefits work well; others don't. You'll never know which work best for you unless you test.... [Read more]

Digital Marketing Depot has published a new report titled ‘The State of Organic Marketing in 2022’. The report covers the following: Reflections on the COVID-19 pandemic and its impact on goal attainment, budget, headcount and productivity Predictions for the future of marketing from the people that do it best Information about the techniques... [Read more]

Merkle Inc. contributor Brent Walter has shared four steps to curating data for effective B2B marketing. He says, “For businesses in the B2B sector, data curation looks a bit different. The core motivations and strategies are the same, but those strategies manifest in a way that’s very specific to the B2B buyer. Step 1: Know the Data You’re... [Read more]

Ahrefs has published ‘Content Marketing for Startups: A Beginner’s Guide’ to help marketers and new businesses. Si Quan Ong says, “Content marketing takes time. It takes time in terms of resources (research, creation, promotion), and it takes time in terms of results. Because it requires patience, content marketing works well only if... [Read more]

1MinuteApp is brand new one-click software that creates profitable mobile apps ready to sell in minutes with no tech skills, no coding, and no developers needed.... [Read more]

As marketers, we should work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. MarTech is hosting a webinar ‘Use Data to Create Next-Level Customer Experiences at Scale’ on Tuesday, July 19, 2022. The MarTech team says, “No matter where... [Read more]

Quick Sprout contributor Lars Lofgren has published an article listing top 10 content management systems. He says, “I’ve been managing web content for more than a decade. After extensive research and first-hand experience using every CMS under the sun, I’ve narrowed down the top ten content management systems for various use cases. WordPress—... [Read more]

The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO. He... [Read more]

You need the latest tools to keep up with your online competition. If you keep your focus on the old, conventional, and traditional processes and tools you’ve been using, you will get left behind.... [Read more]

MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments. He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently... [Read more]

Digital Marketing Depot has published ‘Site Search 101: The Most Effective Content Marketing Tool’ e-book to help marketers create quality content. The DMD team says, “Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks... [Read more]

Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps. The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing... [Read more]

ClickDesigns makes logos, e-book covers, web graphics and that's just the beginning. And you don't have to be an expert to use it. Now you can create amazing graphics and designs for blogs, websites, sales funnels & site builders in as little as 60 seconds.... [Read more]

HubSpot has published ‘Social Media Workbook’ a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for... [Read more]

More data, analytics, tools and tech means more opportunities for data breaches and financial modeling through digital marketing. Ignite Visibility is hosting a webinar ‘Cybersecurity, Financials, and Digital Marketing’ on Thursday, August 4, 2022, at 11.00 am PST. The Ignite Visibility team says, “Ignite’s CEO John Lincoln will... [Read more]