Top 10 In-Demand Marketing Skills - IM NewsWatch Newsletter, June 11, 2020

June 11th, 2021 at 6:45 am EST


 

IM NewsWatch

Friday, June 11, 2021

How to Choose Best Rank Trackers

Rank tracking helps you to check search engine ranking positions for certain keywords over time. A rank tracker is a software or tool that automates this process for you. Ahrefs contributor Joshua Hardwick has shared a four-step guide to choosing the best rank trackers. He says, “Everybody wants to rank high in Google because ranking high leads... [Read more]

CMI Shares 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic

Link building goes hand and hand with your website’s search ranking results. Quality links help your website achieve higher search engine rankings. Content Marketing Institute contributor Mike Murray has shared 30+ link-building tips, tools, and examples for SEO and website traffic. He says, “Here are some tips, tools, and reminders to help... [Read more]

How to Write a Great Blog Post Introduction

Blogging helps you to connect with the new audience and create sales opportunities. It also enables you to establish yourself as an authority in your domain. Content Marketing Institute contributor George Drennan has shared seven useful tips to help you write a great introduction for your blog posts. He says, “These seven tips can help you craft... [Read more]

How to Integrate Your Product Into Your Performance Marketing, June 30 [Webinar]

SaaS marketing is highly competitive. To drive demand and generate adoption, you first need to make sure you get in front of your ideal audience. Search Engine Land is hosting a webinar ‘How to Integrate Your Product Into Your Performance Marketing’ on Wednesday, June 30, 2021, at 2.00 pm ET. The SEJ team says, “Garrett Mehrguth, CEO... [Read more]

LinkedIn’s List of Top 10 In-Demand Marketing Skills

LinkedIn has published a new infographic highlighting the top 10 in-demand marketing skills in 2021. Lisa Sy says, “Tracking trends and changes taking place around in-demand professional skills and job titles can be very illuminating in terms of marketing’s broader evolution. The context and insight is valuable for both leaders and their... [Read more]

SEO Mistakes to Avoid

Search Engine Optimization can be a tricky business. You can make SEO mistakes that will damage your site’s standing in the SERPs (Search Engine Results Pages) for a long time. Sometimes, to recover from the damage you have to undo the mistakes you made; the passing of time isn’t enough to solve the problem. Sometimes, you can save yourself... [Read more]

Using Books to Create New Content Marketing Strategy

Content marketing is a powerful way to build an audience, nurture potential clients and increase overall revenue through blogs, podcasts, videos, and social media posts. Entrepreneur magazine contributor Azul Terronez has published an article on how books can become your best content marketing strategy. He says, “Here are three ways to utilize books to... [Read more]

Five Instagram Live Best Practices

Social media platforms enable businesses to reach their target audiences. Instagram Live tool enables you to connect with brands and influencers in real-time. Search Engine Journal contributor Ashley Segura has published an article highlighting five Instagram best practices. She says, “Instagram Live offers the opportunity to strengthen audience... [Read more]

Organic LinkedIn Marketing: Proven Techniques for Marketers [Podcast]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis. Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work... [Read more]

Five YouTube Mistakes You Should Avoid

When it comes to video, YouTube is the platform that rules for years. With a strong marketing plan, you can achieve your online marketing goals. To help you do it, Social Media Examiner contributor Diana Gladney has published an article highlighting five mistakes new YouTubers make. She says, “To learn how to avoid five mistakes new YouTubers... [Read more]

Benefits of Link Building [Explained]

Quality links help your websites to score higher in search engine rankings. It should be focused to get more traffic. Go Fish Digital contributor Tina Irizarry has published an article highlighting the benefits of link building. She says, “Backlinks are valuable for Search Engine Optimization (SEO) because they signal to search engines (Google)... [Read more]

The power of Email Marketing for Software Companies [E-book]

Email is one of the most important marketing channels in today’s marketing mix. It helps you directly reach your prospective customers and sell your products. Sendinblue has published a new e-book titled ‘The power of Email Marketing for Software Companies’. This e-book explains the following: Why email marketing is essential for... [Read more]

Six Strategies for Better Remote Communication

Remote work has become an integral part of the post-COVID-19. Working from home has is seen as a preferred way of working for several people across the globe. Instructional Solutions contributor Samantha Taylor has shared six useful strategies to help you improve remote communication. She says, “From our experience, employing the following approaches... [Read more]

Three Tips for Writing Great a Linkedin Summary

Social media plays a very important role in the marketing and sales processes. Especially, networks like LinkedIn help you connect with professional contacts and promote your products and services. Mary Cullen of Instructional Solutions has published an article highlighting three useful strategies to write a great LinkedIn summary for better results. She... [Read more]

Working from home with pets in the house

Many online marketers and solo entrepreneurs have been working from home for years. During the last year or so, the number has grown as many offices were locked down. Surveys report that having tasted the freedom of movement and relaxed atmosphere of working from home, many of these “johnnies-come-lately” want to stay where they are, thank... [Read more]

Why Google’s Focus on User Intent Matters to You [Video]

Perficient, Inc. has published a new video ‘Why Google’s Focus on User Intent Matters to You’ featuring Duane Forrester, VP of Industry Insights at Yex. Te Perficient team says, “Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that... [Read more]

MOZ Shares Tech SEO Site Audit Checklist

MOZ contributor Cyrus Shepard has published 100% free tech SEO site audit checklist for SEO agencies, consultants, and website owners. He says, “Originally, we set out to create a solid technical SEO audit checklist — one that covered all the important technical SEO areas which could have a significant impact on rankings/traffic and could... [Read more]

CMI Shares Proofreading and Editing Tips

To produce quality content, you need to learn how to proofread and edit it. By removing grammatical errors and making your content easy to follow, you can make it more reader-friendly. Content Marketing Institute’s Ann Gynn has shared some useful content proofreading and editing tips. She says, “With your editor’s hat on, follow this five-step... [Read more]

Three Strategies to Improve Your Content Ranking

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant. Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages. He says, “Let’s look at... [Read more]

Avoid These Spam Trigger Words in Your Email Subject

In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes... [Read more]

Instagram Growth With Organic Content: A Comprehensive Guide [Video]

Social Media Examiner has published a new video ‘Instagram Growth With Organic Content: A Comprehensive Guide’ to help you achieve Instagram marketing success. The SME team says, “Want to grow your Instagram reach and exposure? Wondering what to post? Learn how to grow your Instagram account without ads by watching this in-depth guide... [Read more]

How to Build Links in Difficult Niches [E-book]

Link-buildig is one of the most important SEO tactics that helps you get more website traffic. By getting quality links to your website, you can improve its reputation in Google Search. Receptional has published a new e-book titled ‘How to build links in difficult niches’. The Receptional team says, ” In highly competitive markets,... [Read more]

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