Content Marketing Institute is hosting a webinar ‘The Authority Market: How Marketing Leaders Become CEOs’ on Wednesday, April 26, and Thursday, April 27, 2023, at 1:00 pm EDT. The CMI team says, “Join us on April 26 – 27, 2023 as we bring together some of the best thinkers in demand generation to successfully guide your planning... [Read more]

B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts. HubSpot contributor Olivia Deng has published an article featuring top 10 B2B e-commerce trends for... [Read more]

By leveraging AI-powered tools and technologies, businesses can improve the visibility, rankings, and performance of their websites in search engines, and stay ahead of the competition. Search Engine Land contributor Jon Clark has published an article answering the question ‘Has AI changed SEO for better or worse?’. He says, “Here... [Read more]

In the last few months, there have been many new marketing tools that help you mine the inexhaustible content available in ChatGPT. 2-Click AI does more: It uses 4 new AI Engines in addition to ChatGPT: MidJourney, Run, Playground, DallE + More, depending on what you want done. It has been tested and is ready for you to try for yourself. Even if: ►... [Read more]

Email is a powerful tool to connect with new audiences and persuade them to take an action. Search Engine Land has published an article featuring three ways to drive sales with email. The SEL team says, “If your email marketing feels stale, these tactics are sure to help you: Understand how email deliverability works – and how email verification helps Craft... [Read more]

An entity in SEO is anything that can be properly specified, such as a term, place, or item. Among the qualities that identify a legitimate entity are uniqueness and discernibility. An entity need not be corporeal in order to exist. Search Engine Land has published ‘Entity SEO: The definitive guide’ explaining Entity SEO. Timothy Warren... [Read more]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Affiliate Content Ratio: Balancing Informational vs. Commercial Content’. In this video, you’ll learn how much informational content you should have vs. commercial content for your affiliate website. Ahrefs  [Read more]

AIContentFly gives you a head start in keeping up with the trends in online marketing. In particular, the one determining factor for being forward-thinking right now is whether or not you are integrating the new AI technology into your business. It offers many benefits to any marketer, which can be summarized as better marketing done in less time. Your... [Read more]

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join... [Read more]

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. HubSpot contributor Dorissa Saint-Juste has published an article featuring 50+ of the best affiliate programs that pay the highest commission. She says, “If you’re looking to promote products... [Read more]

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion. HubSpot has published a new video ‘4 Ps of Marketing: Watch This To Level Up Your Campaigns’. The HubSpot team says, “Ready to get to delve into the core of the marketing... [Read more]

Shorts Profit Builder, which was just released by George Katsoudas, lets you generate affiliate income simply and without any techie stuff. It's a new 1-click app that builds websites out of existing YouTube Shorts videos.... [Read more]

Link building helps businesses expand beyond borders. In e-commerce too, quality links add value to sales. Search Engine Land contributor Kevin Rowe has published an article featuring six link building techniques for e-commerce. She says, “For ecommerce sites, driving traffic to category, brand and product pages can lead to greater returns. But... [Read more]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are... [Read more]

You need a strong content distribution channel to reach the right audience with the content they want. In the era of multiple social media platforms, it is no challenge to find such a channel, but at the same time you should choose the most efficient one for your business. Content Marketing Institute contributor Lizzy Burnam has published an article... [Read more]

On WarriorPlus, you can sell downloadable and SaaS products (such as software, videos, training programs, etc.) that you create. You can also sign up as an affiliate to be a seller of other people's products for a commission.... [Read more]

A strong social presence is integral to your business growth. You can attract more leads with a proven social media marketing strategy. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023’ featuring Dorien Morin-van Dam. George B. Thomas says, “The 3Cs of Marketing is a popular concept (company, customers, and competitors). In Marketing Smarts Episode 537, host George... [Read more]

You can make it a great start if you follow the proven formula while launching your YouTube channel. Search Engine Journal contributor Jessica Foster has published an article featuring 16 steps to create and optimize your YouTube channel. She says, “In this guide, I’ll walk you through creating and optimizing your own YouTube channel. Step 1:... [Read more]

MailerGPT is the latest email marketing tool and can create high-quality emails using Artificial Intelligence. It can drive engagement, increase open rates, and generate more conversions. ... [Read more]

Watch Neil Patel’s latest video ‘Get More Traffic Now: Insider Tips for Success’ to learn useful strategies to grow your site traffic. Neil says, “Ready to boost your online presence? From optimizing your website for search engines to leveraging social media and creating engaging content, Neil & Kate Kordsmeir cover all the... [Read more]

Content Marketing Institute has published a new video ‘Design Valuable Experiences to Capture Essential Data’ featuring Robert Rose. The CMI team says, “A new study says it’s harder than ever to balance data needs and privacy requirements. Robert Rose counters that if customers see a clear value exchange for the data you acquire,... [Read more]

Location Landing Pages are one of the most powerful ways to be found online. For multi-location businesses, Location Landing Pages are an essential element of your SEO strategy. Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’. The CMI team says, “The most pressing question local businesses... [Read more]

The relationship between marketers and their ad tech partners is complicated. By choosing the right advertising partners, you can achieve better results. Adweek is hosting a webinar ‘Choose the Right Ad Tech Partner: 5 Signs You Might Be Settling for “Good Enough”’ on Tuesday, May 2, 2023, at 1.00 pm EDT. The Adweek team says, “Hear... [Read more]

The economic impact of the pandemic is still a major factor in most marketing budgets. And, today’s competition for marketing dollars, and space, is fiercer than ever. Search Engine Journal is hosting a webinar ‘Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand’ on Wednesday, April 12, 2023, at 2.00 pm ET. The... [Read more]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Planning your Affiliate Site’s Homepage and Navigation’. In this video, you’ll learn how to set up your affiliate marketing site’s homepage and navigation menu to maximize organic traffic and affiliate commissions. Ahrefs  [Read more]

Content marketers looking to surpass 2022 performance results and optimize their digital strategies must make the most of the latest content marketing insights and emerging trends to innovate without driving up costs. Content Marketing Institute is hosting a webinar ‘The Future of Content Marketing: Top Insights, Trends, & Challenges for 2023’... [Read more]