Social listening is the process of learning what people are saying about your brand or industry. It is an important tool for determining an effective social media strategy. With social listening you can make your products and services the way your customers want. MarketingProfs is hosting a webinar on ‘Using Social Listening in Your... [Read more]

Amazon Advertising, launched in 2018, is a search advertising solution for Amazon vendors. It is similar to pay-per-click ads on Google. Here, sellers only pay when shoppers click on ads. With a carefully designed advertisements you can make more sales on Amazon. MarketingProfs contributor Kerry O’Shea Gorgone has published a new podcast... [Read more]

Organic link building has remained a top marketing priority for every marketer. Natural links help you in attracting search engines and achieving placements in the search result pages. Search Engine Journal contributor Danny Goodwin has published a new podcast episode ‘Paid Links, Top Tools, Cheap Link Building Ideas & More’ featuring... [Read more]

Mailvio is a new full-service autoresponder with sophisticated automation, developed by Kyvio.com, under the leadership of Neil Napier and Simon Warner. You may be familiar with other well-known autoresponders, such as Constant Contact, Aweber and GetResponse. Mailvio is similar, but, being just designed, it brings some advantages, while being competitively... [Read more]

Quora is a 10-year old platform now and it has more than 300 million monthly users. You can use Quora for reaching your brand’s audience. You can establish your expertise on Quora and create a following. Ahrefs contributor Si Quan Ong has shared an article highlighting four ways you can use Quora to enhance your marketing. Ong says, “Facebook,... [Read more]

Content is one of the most important elements in your Internet marketing efforts. What makes your content unique, likable and popular is its originality and usefulness. On the other side, duplicate content can spoil your efforts faster than you can think. Ahrefs’ Joshua Hardwick has published a guide for beginners titled ‘Duplicate... [Read more]

Amazon launched Sponsored Display advertising options in September 2019. With this option you create display campaigns in minutes with a budget of any size and reach the right audience for your business both on and off Amazon. Merkle’s Melissa Reilly has published a detailed article on Sponsored Display ads. Reilly says, “There are... [Read more]

Today is the first day of of the “Exit the Hustle” Challenge with marketing experts, Sean Donahoe and his partner, Phil Newton. It’s not too late to get in on the free 5-week mini-training: Unhustled 5-day Challenge. When you sign up you can earn points toward the prizes they are offering to participants . The prizes are great, but the training... [Read more]

There are different opinions on the performance of plain-text emails and HTML emails. People have their own choices when it comes to reading emails, some would prefer plain emails and there would be other set of people who would love to read HTML ones. AWeber contributor Liz Willits has shared an useful article highlighting performance of both... [Read more]

According to an eMarketer report, Instagram will reach 112.5 million U.S. users in 2020. And by 2021, this social network is expected to reach 117.2 million U.S. users. Looking at the forecast you should continue to put in more efforts in your Instagram marketing. Jeff Bullas has shared a list of eight tools to help you improve your Instagram... [Read more]

Artificial Intelligence (AI) technology helps you to manage and analyze data sets that include multiple data sources in real-time. You can use AI to better understand how your prospects and customers are responding to your offers and plan your future campaign accordingly. G2.com Inc. contributor Andrej Kovačević has shared five ways AI is enabling... [Read more]

Our long-time readers know the name Sean Donahoe, the creator of many software and training products for online marketers. Today, he begins promoting his latest tool for successful online marketing, Unhustled 6-Figure Freedom. He is starting the promotion with what he calls his 5-day Challenge. For the next 5 days, he will challenge you to re-think... [Read more]

BERT (Bidirectional Encoder Representations from Transformers) is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search. According to Search Engine Journal, BERT will impact 10% of search queries including... [Read more]

According to an eMarketer report, total US retail sales are expected to reach 3.8% to $1.008 trillion during the 2019 holiday season. And US retail ecommerce spending will rise 13.2% to $135.35 billion. Online advertising is one of the best ways to reach out more shoppers during holiday season and increase your sales. Nicky Rettke Director,... [Read more]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social... [Read more]

Some new marketers may not be aware of the power of Google AdWords, Google's pay per click service for marketers. For many years, marketers have used AdWords to place ads in the Google search results and on websites that have signed up with Google to display these ads... [Read more]

Google has launched different extensions to help advertisers make their video ads more relevant. Google Ads team has announced that video ads can be improved with call-to-action extensions and Sitelink extensions. Google Ads team says, “To help you hit your business goals, we’re improving interactivity on YouTube with new extensions... [Read more]

A well-developed SEO strategy focuses on multiple dimensions of achieving to achieve rankings in search engines. You need to consider different ways to influence search engines and secure higher placement. Topic clusters, featured snippets, image SEO etc. are some of the techniques that help you to make most from your SEO efforts. Rusty Brick... [Read more]

A strong SEO strategy avails you several benefits. Some of them are: You can build your brand with it. Your SEO-optimized website earns more traffic.It helps your target audience to find your website.It boosts your credibility and authority and enables you to stay ahead of your competitors. You can either outsource your SEO work or do it... [Read more]

New software, called Speaq Video Software, was released earlier this week by Brad Stephens. It automates the creation of marketing videos. It's available for a very short launch period, starting Monday and ending today. During this launch, you have a choice of making videos for your own websites or, for just $2.95 more, receiving an agency license so you can sell videos you create to clients. In fact, you can let clients build their own videos... [Read more]

Digital Marketing Depot team has published a new e-book titled ‘The 10 Call Analytics Reports That Will Change Your Marketing’ to help you improve your marketing performance with efficient call analytics. DMD team says, “This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase... [Read more]

Video is one of the most important marketing tools as it enables you to create a persuasive marketing message and improve your sales. Also various social media platforms have created a new way to spread your video content. MarketingProfs is hosting a webinar on ‘Video Is the Future of Content Marketing’ on Thursday, November 7, 2019 at 1.00... [Read more]

Effective lead generation helps you to get more prospects and increase the possibilities of increasing your sales. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 2.00 pm ET. Entrepreneur team says, “This webinar will be moderated... [Read more]

To achieve content marketing success you need new tactics that help you to catch your audience’s attention and convey your message. Thought leadership is one such tactic used by content marketers to build credibility for better marketing results. HubSpot contributor Rebecca White has published ‘The Content Marketer’s Guide to Thought... [Read more]

Custom Audience ad targeting option allows advertisers to target an audience from an uploaded customer list. By building a custom audience for social media ads you can improve your advertising ROI. Buffer contributor Heather-Mae Pusztai has shared a step-by-step guide to build custom audiences for your social media advertisements. Pusztai... [Read more]

According to a Statista study, the number of total social media users has reached 2.82 billion in 2019. We may expect even more people to use social media sites in the coming year. You need to have a strong strategy to take advantage of different social media platforms for promoting your business. Business 2 Community contributor Tiffany Fowel... [Read more]