Your content marketing efforts required effective time management skill to produce and distribute content at the right time and to the right audience.Search Engine Journal‘s Brittany Berger has shared nine ways to help you boost your productivity and save time in content marketing.Berger says, “Even planning and ideating can be done more... [Read more]

Magnolia has published a new guide entitled ‘Digital Experience in 2020’ to help you improve your marketing performance.The Magnolia team says, “We’ve just entered a new decade, but is your digital experience stuck in the past? To build a 2020-ready digital strategy, your customer experience must go beyond websites and mobile applications.Easy... [Read more]

Instagram video ads help you to reach your targeted audience. Since the engagement rate on Instagram is higher, your video ads investment can help you to grow your marketing performance.Social Media Examiner‘s Mitt Ray has shared five ways to help you improve your Instagram video ads.Ray says, “Want to do more with Instagram video ads?... [Read more]

There is something to be said for the “tried and true”, things you know work because they have been working for years. eBay is certainly tried and true. It offers a platform where many people (thousands) earn their living online. Rob Corrigan has just released Plugin Auction Profits to show you one good way to take advantage of the eBay... [Read more]

TikTok is one of the fastest growing video sharing platforms today. By creating content that attracts your target audience on TikTok, you can benefit from this platform.Social Media Examiner has published a new video titled ‘How to Rapidly Create TikTok Videos’ to help you create TikTok video content.The SME team says, “Want to create... [Read more]

Writing is an integral part of your marketing efforts. With a consistent writing process that results into quality and persuasive content, you can give an edge to your marketing.Quick Sprout has shared 11 ways to improve your writing speed without lowering the content quality.The Quick Sprout team says, “Imagine being able to write posts in... [Read more]

Your content marketing efforts need a strong backup of tools that help in creating, optimizing and delivering content to your target audience.State of Digital‘s Maria Raybould has shared a list of 10 tools for creating a strong content marketing strategy in 2020.Raybould says, “If you’re looking to cut costs while still optimizing your... [Read more]

Swarm is a video creation tool, but different from most tools that our industry has been using.It creates short (6 minute) videos that you use to build your business and your income stream. The odd thing is that you do it without selling anything.There’s a good chance you have seen videos like this yourself but didn’t realize how well... [Read more]

After creating great content, your next priority should be to deliver it to the target audience. If your content delivery system does not work efficiently, may be your content creation efforts go in vain.State of Digital contributor Sean Potter has shared 14 ways to help you level-up your content delivery process.Potter says, “Fostering an... [Read more]

Agile marketing refers to the process of using data and analytics to continuously find promising opportunities for your business.Content Marketing Institute is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 17, 2020 at 12.00 pm EDT.The CMI team says, “To keep up, many marketing teams are making big changes... [Read more]

Google Analytics allows you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. You can also perform cross-domain tracking using Google Tag Manager.Portent contributor Oeuyown Kim has shared an article on setting up and testing cross-domain tracking in Google Tag Manager.Kim says, “Cross-domain... [Read more]

Preequell was just released to give marketers like you and me the same tool that major corporations use. Disney, BuzzFeed and a number of other large companies have used a technique that leads to increased traffic to their sites and increased engagement with their site visitors... [Read more]

Google continues to update its algorithms for the past few years. These algorithm updates are aimed at giving users the best possible answers to their search queries and provide good user experience (UX).Google penalizes the websites that violate Google’s guidelines.Rank Ranger contributor Liraz Postan has shared an article on Google Penalty... [Read more]

The COVID-19 pandemic has adversely affected businesses around the world. As the world enters into the new normal, it is the time to discover the kind of SEO and customer experience trends we may face.Botify‘s Petra Kis-Herczegh has shared five SEO and CX trends that would be seen post COVID-19.Kis-Herczegh says, “Today’s uncertain climate... [Read more]

An effective ad copy helps you to influence more people and persuade them to make a purchase. To achieve best results from your ads, you need to avoid mistakes that may harm your business.PPC Hero‘s Diane Chelius has shared an article on reducing ad copy mistakes with ad content calendars.Chelius says, “In this blog, I will describe... [Read more]

Bossfunnels, which was just launched, is a smart drag-and-drop funnel builder with all the features that Clickfunnels, Leadpages and others have. But, it also offers something extra: it creates viral funnels, so you can build bigger lists and get more traffic... [Read more]

Search Engine Optimization (SEO) is essential for creating your search engine presence and drive more website traffic. You can improve search visibility with a strng SEO strategy.Search Engine Watch contributor Christian Carere has shared 10 advanced SEO tactics to drive more traffic to your website.Carere says, “The success of your website... [Read more]

eMarketer has published an interview with Lenetta Pesotini of MAG Experience on ‘Experiential Marketing in the Age of COVID-19’.In this conversation, Pesotini has answered four important questions on how you should use experiential marketing during this crisis.The eMarketer team says, “As the spread of coronavirus forced event cancellations... [Read more]

Marketing partnership enables you to amplify your marketing power, do cross-promotion, reach high potential audiences and offering more value for customers.Target Marketing’s Kate McGaughey has shared a useful article on building a partner marketing strategy.McGaughey says, “Similar to other marketing strategies, partner marketing requires... [Read more]

You have probably heard of WordPress. It started as a blogging platform, but now it is a complete is a content management system (CMS) for websites. Use Wordpress to build any kind of website you like and use its build-in power to manage: All your pages of content, All your graphics, videos and other media... [Read more]

By personalizing your marketing approach, you can move closer to your audience and persuade them to take an action. Understanding of human psychology can give an ability to do this.Target Marketing is hosting a webinar ‘The Psychology of Personalization: How to drive revenue growth and customer loyalty at scale’ on Wednesday, June 17, 2020 at... [Read more]

By analyzing your marketing performance you can learn about the changes you need to make in your marketing strategy and campaigns.Social Media Today’s Aleh Barysevich has shared a list of eight marketing metrics that can help you improve your marketing in 2020.Barysevich says, “These days, there’s a heap of performance measures... [Read more]

During this challenging time, you need to come out with new marketing strategies to meet the demands of your audience. By creating an empathetic strategy, you can influence and convince your prospects to become your customer.Falcon.io is hosting a webinar ‘How to Optimize Your Marketing Strategy in Times of Change’ on Thursday, June 11, 2020 at... [Read more]

Interactive content refers to a type of content that helps you to improve engagement. It helps you to initiate action and participation from the audience.HubSpot contributor Eric Peters has shared eight examples of interactive content and how it can grow your business.Peters says, “The benefit being a higher likelihood of harnessing the audience’s ever-decreasing attention... [Read more]

The COVID-19 pandemic has created a challenging environment for the businesses. When it comes to content marketing, you need to create content that conveys empathy and helps you to connect with your audience.Content Marketing Institute is hosting a webinar ‘ContentTECH: A State of The Industry’ on Wednesday June 17, 2020 at 12.00 pm EDT.Attend... [Read more]

Effective keyword can help you to rank well in search engines for specific topics to drive traffic to your site and promote your products and services by enhancing your marketing effectiveness.Vertical Leap contributor Dave Colgate has shared five clever ways to do keyword research.Colgate says, “Basic keyword research isn’t enough to get... [Read more]