Tools to Empower Digital Marketing - IM NewsWatch Newsletter, July 19, 2020

July 19th, 2021 at 7:27 am EST


 

IM NewsWatch

Monday, July 19, 2021

How to Improve SEO Reporting?

An SEO report provides a visual summary of a website’s performance in search engines. Vertical Leap contributor Lee Wilson has published an in-depth article on SEO reporting. He says, “The purpose of an SEO report is to demonstrate the progress your organic search strategy is making. You want to illustrate historical performance over time and... [Read more]

Everything You Need to Know about Privacy-First Marketing

Privacy-first marketing is the proper handling and security of all sensitive data in regard to your marketing activity. Hallam contributor Kieran S-Lawler has published an article on Privacy-First Marketing. He says, “Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We’ve put together a selection of... [Read more]

Tools to Empower Digital Marketing

Digital marketing depends on the tools and technologies. It keeps innovating with the addition of a new set of tools. SunHouse Marketing contributor Fran Jakubowicz has published an article highlighting 22 tools to improve digital marketing performance. He says, “The beauty of “suite tools” is their all-in-one convenience. They generally include... [Read more]

Pin Inspector: Content Research software for Pinterest; Sale Ending tomorrow #ad

Pinterest is the up-and-coming marketing platform, due to its growing and engaged audience. The visual orientation of Pinterest makes it an ideal platform for getting people’s attention. You just need to understand what Pinterest visitors are interested in and then tailor your content to match their interests. With the newly released Pin Inspector... [Read more]

Google Announces ‘Mobile Web Certification’

Steph Clippert, Program Manager, Google Marketing Platform Partners has announced the launch of ‘Mobile Web Certification’. She says, “In 2018, we launched Google Marketing Platform Partners to provide marketers a network of accredited partners to help them grow their business with our ads and analytics tools. As digital marketing... [Read more]

Do You Need an SEO Agency, SEO Platform or SEO Tool? [Anwered]

To grow your website and business, you need a strong SEO strategy. By learning important SEO tactics, you can continue to get more and more visitors who could be converted into customers. Spotlight Conductor’s Stephanie LeVonne has published an article answering an important questions ‘Do You Need an SEO Agency, SEO Platform or SEO Tool?’. She... [Read more]

SEO Certifications: Are They Really Worth It? [Answered]

By learning SEO techniques, you can grow your website and business. There are enormous resources available for this. It is also important to know about SEO certifications. Ahrefs’ Joshua Hardwick has published an article explaining what SEO certification is and the best SEO certifications. He says, “Most SEO certifications aren’t worth... [Read more]

Potovi: collection of 123,000 crisp marketing images for you #ad

Astroblu, a well-known creator of graphic software, has just released Potovi, a collection of images that they say are guaranteed to jump off the page and set the pulses of your audience racing. No matter what type of marketing you do, it’s essential that you provide an entertaining and professional impression on your audience. The wide selection... [Read more]

The Beginner’s Guide to Business Structure [Guide]

Quick Sprout contributor Lars Lofgren has published a new guide called ‘The Beginner’s Guide to Business Structure’. He says, “The good news is you don’t need an MBA to understand this. Things are very straightforward when explained correctly. Read on as I decode common business structure basics, along with a few useful tools and... [Read more]

How to Connect All Your Data [Video]

Customer data is the ultimate treasure for business success. By correctly using the data, you can take accelerate your sales. Merkle’s Matt Austin has published a video ‘How to Connect All Your Data’ to help you manage your data. He says, “Marketers today build their identity graphs based on customer data at the individual name... [Read more]

CMI Shares 10 Best Practices to Write Email Subject Lines

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Snappy: So easy anyone can use it to build a business online #ad

Venkata Ramana just released his new SaaS product, Snappy. It runs in the cloud so it doesn't take up space on your hard drive. This is just the latest in a long series of marketing tools Ramana has released.... [Read more]

Read This Before Removing Outdated Website Content

Content is the most important element that helps you make your website or a blog worth visiting for the people. You may have heard the saying, ‘old is gold’, meaning that website content you have kept available from years past is valuable and should normally be preserved. Content Marketing Institute contributor Mike Murray has published... [Read more]

Ways to Get More Traffic from Social Media

It is important to receive more and more traffic to your website, as it helps you get the leads that can be converted into customers. Content Marketing Institute contributor Madison Tierney has shared nine useful tips to help you drive more web traffic from social media. She says, “How can you reap the web traffic benefit and more? Here are nine... [Read more]

Insights from MozCon Virtual 2021’s Grand Finale [MOZ]

MOZ contributor Hayley Bowyer has published an article sharing some useful insights from the MozCon Virtual 2021. She says, “And just like that, MozCon Virtual 2021 has come to an end. Over the past three days, we’ve seen incredibly insightful presentations on everything from content marketing, to machine learning, to new and exciting SEO tips... [Read more]

Infinite Core: Autoresponder + funnel builder + webinar host #ad

Infinite Core is a software bundle that allows you to cancel all your monthly subscriptions. Send unlimited emails to unlimited subscribers, create unlimited funnels/pages and even unlimited webinars for a low one-time fee. This three-in-one solution (Email Autoresponder, Webinar Host, and Funnel and Page Builder) can meet all your basic marketing software needs for a single payment.... [Read more]

Using Instagram to Grow Your Email List

Social media platforms help in several ways when it comes to promoting and selling your products. AWeber contributor Kelly Frost has shared some useful tips to help you grow your email list with Instagram. She says, “Instagram is great not just for your standard social media marketing, but for growing your email list as well. After all, there... [Read more]

Day Two Learnings From the Three-Ring MozCon Circus [MOZ]

MOZ hosted MozCon Virtual from July 12-15, 2021. Colan Nielsen has published an in-depth post titled ‘Day Two Learnings From the Three-Ring MozCon Circus’. He says, “Day one of MozCon Virtual gave us a great start to this year’s conference – from surviving the COVID news agenda, to the science of purchasing power, to game-changing... [Read more]

The Playbook to Negative Reviews [Podcast]

Customer reviews play a vital role in your business growth. By getting and projecting the positive customer reviews, you can convince more prospects to become customers. The Entrepreneur magazine has published a new podcast episode ‘The Playbook to Negative Reviews’. In this episode, Nic Faitos, Owner of Starbright Floral Design, shares... [Read more]

MarketPresso 3.0 Done for You: Freelance & local business marketplace builder #ad

In February of last year we told you about the launch of MarketPresso. Since then there have been 70 new and improved features. Karthik Ramani, the creator, says this new tool is the easiest way to sell services in 2021, even better than the previous versions.... [Read more]

Nine Tools to Improve Your Content Marketing

For continuous performance improvement, your content needs to be promoted well. By using the right tools to create and promote your content, you can make the most of your investment. Entrepreneur magazine contributor Kelsey Raymond has published an article highlighting nine content marketing tools. She says, “As the CEO of a content marketing... [Read more]

How To Use Google Optimize [Guide]

Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Tillison Consulting’s Tom Hughes has published a comprehensive guide on how to use Google Optimize. He says, “Google Optimize is an online testing tool that allows you to build and run essential tests for... [Read more]

Avoid These Spam Trigger Words in Your Email Subject

In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes... [Read more]

How to trigger an automated email campaign from your Landing Page [Video]

AWeber has published a new video ‘How to trigger an automated email campaign from your Landing Page’ explaining how to manage automated email campaigns. AWeber  [Read more]

Six Best WordPress Directory Plugins – Quick Sprout

Quick Sprout has published a list of six best WordPress directory plugins. Lars Lofgren says, “There’s a good chance you can find a way to implement a directory on your website. Law firms use website directories to list their lawyers and employees. Real estate companies have directories for their listings as well as their agents. A retail chain... [Read more]

Everything You Need to Know about Market Research

Effective market research helps you gather, analyze, and interpret information about your market. It helps you gain in-depth insights into your domain. Ahrefs contributor Mateusz Makosiewicz has published an in-depth article on market research. He says, “In this guide, you’ll learn: The role of market research in a marketing strategy When to... [Read more]

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